Stakeholder Analysis: Woolong's Project Sponsor and Communication

This report presents a stakeholder analysis for the vacuum cleaner manufacturing company Woolong. It identifies key stakeholders such as customers, employees, government, and suppliers, and discusses the role of project sponsors in securing resources and guiding the project. The report emp...Read More

Running head: Stakeholder analysis
Project sponsor and stakeholder analysis
Name of Student
Name of the University
Author note

1STAKEHOLDER ANALYSIS
Executive Summary
Identifying the suitable stakeholders while conducting the project is vital, as the activities of
the stakeholders majorly affect graceful completion of the project. Like stakeholders, project
sponsors also plays vital role in the project management. Starting from deciding the project
scope to gathering funds for the project, the role of project sponsor is well-understood.
However, project managers are responsible for leading, managing and verifying the ongoing
project activity. This report will discuss about the stakeholder, project sponsor identification
for the vacuum cleaner manufacturing organization Woolong. In addition, the role of the
project manager and stakeholder in the particular project, along with the stakeholder
communication process will be emphasized here.

2STAKEHOLDER ANALYSIS
Table of Contents
Introduction................................................................................................................................3
Identification and analysis of stakeholders................................................................................3
Project sponsors.........................................................................................................................4
Skills of project manager...........................................................................................................5
Stakeholder role and responsibilities.........................................................................................6
Communication with the stakeholders.......................................................................................6
Project risk and opportunity management..................................................................................7
Conclusion..................................................................................................................................7
Reference....................................................................................................................................8

3STAKEHOLDER ANALYSIS
Introduction
Stakeholders and sponsors play a vital role in the successful completion of a particular
project. Therefore, identifying suitable sponsors and stakeholders in a project is one
important responsibility of the project managers. In addition, it is necessary to conduct
efficient communication with the stakeholders as it is effective in the graceful and timely
completion of the project (Beringer, Jonas & Kock, 2013). According to the provided case
study, the vacuum cleaner company Woolong is intended to identify project sponsor,
manager and creation of the project charter for smooth running of its undertaken project.
Therefore, this report is going to discuss about the identification and analysis of appropriate
project sponsor and stakeholders. In addition, it will emphasize on the necessary skills of the
project managers and the necessity of stakeholder communication. Lastly, the report will
discuss about the included risk and opportunities to this project.
Identification and analysis of stakeholders
The term stakeholders explain the person or group of persons who are directly or
indirectly related to the organization and whose activity affected by or affects the
organization (Aapaoja & Haapasalo, 2014). Considering the project complicacy and
importance of stakeholders, the stakeholder identification can be done by the following;
Stakeholder identification
Input Tools and techniques Outputs
 Procurement
documents
 Project chatter
 Organizational
environmental
 Expert judgement
 Stakeholder analysis
 Stakeholder generic
strategies
 Stakeholder register
 Stakeholder
management strategy

4STAKEHOLDER ANALYSIS
factors
 Enterprise process
assets
(Table 1: Stakeholder identification)
Considering the case study of Woolong, creation of a project chatter will be efficient in
identifying the appropriate stakeholders for their project. The project chatter is one high level
documentation, which authorizes the entire project and helpful in assigning the project
manager (Müller, Glückler & Aubry, 2013). Discussing about the stakeholders, customers,
employees, government and suppliers are the vital stakeholders for Woolong.
Project sponsors
The project sponsors not manage the daily operations associated to the project, rather,
they promote the project, makes sure that all the resources are in place and used efficiently, as
well as takes overall responsibility of making the project a successful one (Sense, 2013).
They are provided with the responsibility of representing the necessary business side of a
project. They upholds higher level than the managers and are being assigned to the project
before the project managers. In order to provide negotiable funding, guidance and direction to
the project, it is necessary to implement sponsors to the project. Their participation in the
fundamental stage of the project, from creating the project chart to designing its scope, is
crucial. In addition, they also identify and evaluate the success of a project.
Skills of project manager
The project manager is a person who takes the responsibility of managing and leading
the operations of a project. In simple words, the project managers can be identified as the
spearheads of a particular project (Bredillet, Tywoniak & Dwivedula, 2015). They makes
sure that the undertaken project will be completed within the given time period and delivered

5STAKEHOLDER ANALYSIS
to the client, avoiding every type of flaws. Starting from the initiation of the project, to its
completion and delivery, the project manager takes all responsibilities. The project manager
should possess the following skills;
 Leadership
 Contract management
 Cost control
 Risk management
 Communication
 Critical thinking
 Quality management
 Project recovery
However, the role of a project manager (PM) is well-understood while analysing the project
lifecycle. In every phase of the project lifecycle, the project manager has different role.
Initiation: It is the crucial stage of a project, as it builds the foundation for the project
operation. In this phase, the project managers understands the requirements, measures the
value and feasibility of the project and decides its scope (Kloppenborg, Tesch & Manolis
2014).
Planning: The PM builds the blueprint, decides the cost and budget and creates project
roadmap.
Execution: In this phase, the PM actively creates development updates, allocates the
resources as well as builds deliverables review the status and performance report.
Monitoring and control: PM control, verify and monitors the project activities for ensuring
the operation is on track.

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Closure: it is the final stage of project management. Here the PM communicates with the
stakeholders, terminates the contract and delivers it to the clients.
Stakeholder role and responsibilities
Employee: They are the make or break stakeholders. The performance quality of each
employee directly affect the success of the project.
Client: Though they are not directly involved in the project development, yet they are the
most important stakeholders of the project. Their review, feedback and satisfaction with the
project, directly affect the reputation and stability of the organization.
Government: The rule and regulation set by the state or the country government will directly
affect the organizational operations of Woolong.
Suppliers: These stakeholders are responsible for providing raw materials for the production.
As there exist multiple number of suppliers in the market; therefore, impact stays moderate
towards the project completion.
Communication with the stakeholders
All the stakeholders associated with the project should be inform about the mission,
vision, scope, execution methods and outcome of the project. The organization can use
several information sharing mechanism such as email and other printed documentation for
making the project related information reach to the stakeholders. In case inefficient
conduction of communication, adopting communication plan, project management
applications, RCAI chats can turn out to be efficient. Email, video conferencing, Google docs
Microsoft office, open project, Microsoft project can be accepted as the effective
communication technologies.

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Project risk and opportunity management
The project risk can be analysed by identifying the possible threats, conducting an
internal SWOT analysis and looking on the past organizational data. In case of Woolong, the
higher competitive nature of the market can be the biggest threat (Cagliano, Grimaldi, &
Rafele, 2015). On flip, defining the industry outlook, driving in details to the competitors,
creating projections and focusing on the target market will be beneficial in opportunity
analysis (Gruber, Kim & Brinckmann, 2015). Risk analysis, management and opportunity
detection will be beneficial in successful completion of the project. At the end of the project,
Woolong will achieve its desired business profitability.
Conclusion
Therefore, from the above discussion, it can be concluded that, effective management
of the project requires identification of appropriate stakeholders, sponsors and project
managers. This report has discussed the identification of stakeholders, project sponsors for
Woolong. In addition, the role of project managers in every phase of project lifecycle has
discussed here. The stakeholder’s responsibility, communication strategies and the project
risk and opportunity analysis for Woolong’s undertaken project also explained here.
Reference
Aapaoja, A., & Haapasalo, H. (2014). A framework for stakeholder identification and
classification in construction projects. Open Journal of Business and Management,
2(01), 43.

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Beringer, C., Jonas, D., & Kock, A. (2013). Behavior of internal stakeholders in project
portfolio management and its impact on success. International Journal of Project
Management, 31(6), 830-846.
Bredillet, C., Tywoniak, S., & Dwivedula, R. (2015). What is a good project manager? An
Aristotelian perspective. International Journal of Project Management, 33(2), 254-
266.
Cagliano, A. C., Grimaldi, S., & Rafele, C. (2015). Choosing project risk management
techniques. A theoretical framework. Journal of Risk Research, 18(2), 232-248.
Gruber, M., Kim, S. M., & Brinckmann, J. (2015). What is an attractive business
opportunity? An empirical study of opportunity evaluation decisions by technologists,
managers, and entrepreneurs. Strategic Entrepreneurship Journal, 9(3), 205-225.
Kloppenborg, T. J., Tesch, D., & Manolis, C. (2014). Project success and executive sponsor
behaviors: Empirical life cycle stage investigations. Project Management Journal,
45(1), 9-20.
Müller, R., Glückler, J., & Aubry, M. (2013). A relational typology of project management
offices. Project Management Journal, 44(1), 59-76.
Sense, A. J. (2013). A project sponsor's impact on practice-based learning within projects.
International Journal of Project Management, 31(2), 264-271.