Stakeholder Engagement Analysis: Roles, Communication for ALDI Report

This report provides a comprehensive analysis of stakeholder engagement, focusing on the roles and responsibilities of both internal and external stakeholders within a business environment, using ALDI as a case study. It explores the importance of stakeholders in organizational development, highlighting their contributions in terms of financial support, manpower, and strategic suggestions. The report details the decision-making processes, consultation practices, and partnership models that facilitate stakeholder involvement. Furthermore, it examines effective communication mechanisms, emphasizing the use of modern technologies for disseminating information. The report categorizes stakeholders, outlining the roles of employees, owners, managers, investors, and board members (internal), along with suppliers, clients, competitors, government bodies, society, creditors, and intermediaries (external). The conclusion summarizes the significance of stakeholder engagement in driving company productivity and success, emphasizing the need for effective communication strategies. The report references various academic sources, including books, journals, and online resources, to support its findings.

Knowledge and skills
to manage stakeholder
engagement

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES ...............................................................................................................................3

INTRODUCTION
Stakeholder are those persons whomsoever are interested in investing money, men power
or any other thing in an organization in exchange of capital or various other benefits. However,
their main objective is to acquire more or more revenue by taking equal part in development of
an association (Brockmann, Clarke and Winch, 2011). Therefore, this project is going to
highlight the significance of various stakeholder and their roles or responsibilities at workplace.
Moreover, communication process of internal and external shareholders are also outlining in this
assignment for understanding their eminent involvement in company success.
TASK
Description of project
ALDI is one of the famous supermarket at European marketplace as well as having their
branches across the international boundaries in order to facilitate consumers with various
advanced products. However, this report is all about analysis of different stakeholders which
plays a very crucial role in offering various support to an organization such as; financial, men
power, suggestion and so on (Stakeholder Engagement, 2008). Therefore, it aids an enterprise in
attaining their company goals at minimum time period by satisfying needs or demands of distinct
domestic as well as foreign clients.
Engagement of stakeholders
It has been assessed that several number of internal and external stakeholders are acting
as a major factor for company development in various manner. Thus, they are involved in
success of an enterprise in several form which is described as follows:- Decision making process:- As per this factor various members of an organization are
taking part in decisional process by representing their views or opinions in order to make
corrective judgement which is beneficial for company. In fact, it is indispensable for
shareholders to present their views so that they cant feel depart from decision making
process of a company (Kazadi, Lievens and Mahr, 2016). Consultation:- Manager of ALDI is consulting with employees as well as other members
whomsoever are having their shares in business operations so that they can't feel
neglected. However, it is very useful or beneficial for overall company because it aids an
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association to maintain a environment free from any kind of discrimination (Senn, Thoma
and Yip, 2013).
 Partnership:- Members investing their money in business are playing a major role in
success of an association because they are offering sufficient funds to company in order
to design qualitative products for acquiring maximum revenue.
(Source:- Stakeholder Engagement, 2008)
Communication mechanism
It has been analysed that manager of an enterprise need to implement effective process of
interaction in order to pass the accurate or corrective data or information across the employees as
well as numerous of stakeholders which are playing a eminent role in organizational
development. For example; needs to use modern technology at workplace such as; cell phones,
mail system, computer system and so on (Zou and Sunindijo, 2013). Therefore, it is understood
that communication mechanism is all about passing the formal information in an enterprise for
attainment of goals in a defined time period. In fact, appropriate method of interaction process is
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Illustration 1: Stakeholder Engagement

highly indispensable for development of ALDI as well as aids during expansion of an
association.
Roles and Responsibilities of internal and external stakeholders.
In business environment, there are so numerous component which influence or affect
commercial enterprise directly or indirectly. Stakeholders are among one of them irrespective of
nature, purpose and designation who may influence or might be influenced by organisation
activities. Throughout commercial business atmosphere, stakeholders are broadly categorised
into two category i.e. internal and external stakeholders. Whereas, internal stakeholders are
employees, investors may be individual or group of peoples within organisation. On the other
hand, external stakeholder are clients, competitors and all other group of peoples which may
affect or might be affected by business state (Trevithick, 2014).
Internal Stakeholder: These are members which are passionate to provide their services
for company and also they are highly influenced by company's decision, performance, success or
failure as well as activities which are held within or for organisation. Internal stakeholder
includes-
 Employees: The group of peoples who provide their service for remuneration as well as
regular payments.
 Owners: Group of peoples who owns an organisation as well as manage and proceed
decisions for betterment of organisation.
 Managers: Peoples who manage specific task, project or department within organisation.
 Investors: Individual or group of peoples who have invested their capital within an
organisation.
 Board of Directors: Group of peoples who govern whole organisation for achieving
better performance and productivity by holding meetings and discussions (Guerci and
Vinante, 2011).
External Stakeholder: These members are the one who are not involved in day to day
action as well as not a part of company management but they are highly influenced by activities
of other organisation. These members doesn't have any information or idea about internal
decision but they knew about financial informations. External Stakeholders are:
 Suppliers: those members who provide raw material for company which is used as input
by the enterprise (Culpin and Scott, 2012).
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 Clients: Those group of peoples or individual to whom an enterprise provide its products
and services.
 Competitors: These are group of peoples or organisations who are competitors of other
business enterprise.
 Government: A legal and authorised governing body who controlled as well guide
institutions by rules and regulation.
 Society: A group of community which is essential part of environment and who's natural
resources are to be used by an enterprise (Moswete, Thapa and Child, 2012).
 Creditors: These are institutions who fund them financially, they might be- banks,
individual person or small financial institutes.
 Intermediators: These are the channels through which an enterprise is able to
communicate with its customers effectively and efficiently. They are- retailers,
distributors and wholesalers.
CONCLUSION
From the above report it has been summarized that stakeholders are playing a major role
in success or development of an enterprise because they are helping an enterprise in offering
funds in order to raise the company productivity. Therefore, assignment was fully depend upon
roles or responsibilities of different internal or external shareholders as they are acting as a major
asset for company as all of them are supporting in various manner. Along with this, report is also
consist of communication method of an enterprise which is used by ALDI in passing formal and
informal information at workstation.
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REFERENCES
Books and Journals
Brockmann, M., Clarke, L. and Winch, C., 2011. Knowledge, skills and competence in the
European labour market: What’s in a vocational qualification?. Routledge.
Kazadi, K., Lievens, A. and Mahr, D., 2016. Stakeholder co-creation during the innovation
process: Identifying capabilities for knowledge creation among multiple stakeholders.
Journal of Business Research. 69(2). pp.525-540.
Zou, P.X. and Sunindijo, R.Y., 2013. Skills for managing safety risk, implementing safety task,
and developing positive safety climate in construction project. Automation in
Construction. 34. pp.92-100.
Trevithick, P., 2014. Humanising managerialism: Reclaiming emotional reasoning, intuition, the
relationship, and knowledge and skills in social work. Journal of Social Work Practice.
28(3). pp.287-311.
Guerci, M. and Vinante, M., 2011. Training evaluation: an analysis of the stakeholders'
evaluation needs. Journal of European Industrial Training. 35(4). pp.385-410.
Moswete, N.N., Thapa, B. and Child, B., 2012. Attitudes and opinions of local and national
public sector stakeholders towards Kgalagadi Transfrontier Park, Botswana. International
Journal of Sustainable Development & World Ecology. 19(1). pp.67-80.
Culpin, V. and Scott, H., 2012. The effectiveness of a live case study approach: Increasing
knowledge and understanding of ‘hard’versus ‘soft’skills in executive education.
Management Learning. 43(5). pp.565-577.
Senn, C., Thoma, A. and Yip, G.S., 2013. Customer-centric leadership: how to manage strategic
customers as assets in B2B markets. California Management Review. 55(3). pp.27-59.
Online
Stakeholder Engagement, 2008. [Online]. Available
through<https://www.stakeholdermap.com/stakeholder-engagement.html>.
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