Stakeholder Engagement Report: Debenham's Plc and Stakeholder Analysis

This report provides a comprehensive analysis of stakeholder engagement, focusing on Debenham's Plc. The report begins with an introduction to the concept of stakeholders and then identifies different types of stakeholders, including internal and external groups. The report then presents a detailed analysis of Debenham's Plc, including discussions on how the company engages with various stakeholders such as shareholders, the community, customers, suppliers, and employees. The report also provides a conclusion summarizing the key findings and references relevant academic sources. This report is a valuable resource for students studying business development, stakeholder management, and corporate social responsibility. The report provides insights into the importance of understanding and effectively managing stakeholder relationships to ensure organizational success.

Stakeholder Engagement

Cover content
 Introduction
 Stakeholder description
 Type of stakeholders
 Description of DEBENHAM‘s Plc stakeholder engagement
 Conclusion
 References

Introduction
Stakeholders are those people or entity who are either directly or indirectly connected to
an organization. It is important for an enterprise to ensure that company's policies and
strategies support needs and demands of their stakeholders. Following presentation will
discuss and evaluate the key stakeholders and their engagement in an organization.

Stakeholder
Stakeholder refers to the an individual or group of persons who can either affect or being
affected by the plans or policies formulated by a company. Hence. stakeholders have a power
to influence the operations performed by organisations.

Type of stakeholder
• Internal :- Internal stakeholders are the one who work within the company and may affect
its operations as well as actions performed by it.
• External:- It refers to the group of people who are not within a business but who care about
an organisation and being affected by its performance or action.

Description Of DEBENHAM'S and WH Smith
Plc Stakeholder Engagement
• Shareholders: They are the investing power and are responsible for boosting their operations
by providing them with financial support. However, the reason for their providing this
support is that they seek some sort of financial gain from the operations of these firms.
• Community: This refer to the overall society and the companies must perform activities in
ways which ensures society's betterment and fulfill their Corporate Social Responsibilities.

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• Customers: The most important stakeholders, customers are the driving forces of both the
companies. They are the ones who buy organizations' offerings and the main reason of
company's existence and sustainability.
• Suppliers: The consistent provider of raw materials and various other supplies, they
strengthen the firm internally as well as externally. They help these firms build themselves
and provide resources that enables them to function in the marketplace effectively.

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• Employees: The pillars of these companies,
employees are responsible for functioning of
organizations by performing various duties and
tasks required for the firms to conduct their
operations.

Conclusion
From the above presentation, it can be concluded that the strategy of engaging with organisation
differ from person to person. Company try to adopt a particular strategy according to their own
need.

References
• Missonier, S. and Loufrani-Fedida, S., 2014. Stakeholder analysis and engagement in projects:
From stakeholder relational perspective to stakeholder relational ontology. International
Journal of Project Management. 32(7). pp.1108-1122.
• Pearson, R., Seyfang, G. and Jenkins, R., 2013. Corporate responsibility and labour rights:
Codes of conduct in the global economy. Routledge.

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