MPM731 T1 2019 Report: Stakeholder Engagement Strategies

This report, prepared for the MPM731 Business Communication for Managers course, explores the critical importance of stakeholder engagement in business operations. It emphasizes the need for effective communication, whether verbal or written, to ensure project success by extracting vital information and resolving conflicts. The report highlights the role of leadership in inspiring stakeholders and the significance of teamwork in enhancing communication and reducing errors. It further details a systematic approach to decision-making, including environment creation, in-depth investigations, alternative solutions, pros and cons analysis, course selection, plan assessment, and decision communication. Ultimately, the report underscores the necessity of consistent internal and external communication and the analysis of information to facilitate sound decision-making within an organization.

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Introduction
In any business, there must be stakeholders either internal or external who are willing to
share various ideas and information for the smooth running of the business. Therefore engaging
stakeholders in the project of a business is important because they will not hinder the process
instead they will embrace it and work toward the completion of the projects. According to
Johnson, O’Hara, et al (2017) project is a combination of people who have different skills that
work toward achieving goals. The business the manager should communicate with various
stakeholders either verbally or through written communication on various issues. The inability to
communicate with the stakeholders makes the project to fail. The following are some of the ways
that a manager can use to engage various stakeholders in order to get facts and information about
the business.
Ways of extracting facts from stakeholders
The managers can extract a piece of vital information through negation with their
stakeholders in order to resolve the conflict that might act as a barrier to the success of the
business project. The manager is encountered with conflict in their day to day activity be it
about resources or the cooperation of the teamwork in work or the direction the business is
taking. According to Parker & Crona (2012), conflict is not inherently bad because it provides
information that there is something that is lacking and therefore what is necessary is to manage
that conflict well.
Instilling leadership among the stakeholders. Dorobantu, Henisz, et al 2012 argued in any
organization the best leaders are not the one who is in the management but they play a bigger
role in guiding, and making an influential decision. Leaders take their time to think critically and

consult fellow stakeholders about a particular situation in order to inspire success. Having a
leadership quality is important because it makes easier to communicate with the stakeholders.
Finally, teamwork plays a big role in commutating with various stakeholders in the
business which can be used to obtain important information in the business. The employee who
works as a team strengthens each other by using each other knowledge and skills in various
situations and therefore reducing faults in the business.
Analyzing information to make a decision
Managers’ are supposed to make a sound decision which will benefit the entire
organization. To do so they have to critically analyze the available data and information without
being bias. According to Ansoff, Kipley et al (2018) below is a brief procedure of analyzing the
available information in order to make a sound decision.
As a manager you must create a conducive environment by engaging various
stakeholders to support the decision you are planning to make, carry a deep investigation about
the current situation by identifying the root causes of a particular problem, list down the
alternative solution about a particular problem, examining the alternative by listing their pros and
cons, selecting the best course of action from the available data or information, assessing your
plan before implementing the decision, finally communicate the decision that you have made to
everyone who is affected by the decision and eventually the business can take action.
Conclusion
To sum it all the organization need to keep communication within and outside for it to
run well. Communication helps to identify the underlying factors which hinder business success.

Also, the business must come up with some ways to analyze the information at hand in order to
make a sound decision.

References
Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R. and Ansoff, R., 2018. Implanting
strategic management. Springer.
Dorobantu, S., Henisz, W.J. and Nartey, L., 2012. Stakeholder capital and performance in tough
times. Manuscript, University of Pennsylvania and University of South Carolina (January).
Johnson, M., O’Hara, R., Hirst, E., Weyman, A., Turner, J., Mason, S., Quinn, T., Shewan, J.
and Siriwardena, A.N., 2017. Multiple triangulation and collaborative research using qualitative
methods to explore decision making in pre-hospital emergency care. BMC medical research
methodology, 17(1), p.11.
Parker, J. and Crona, B., 2012. On being all things to all people: Boundary organizations and the
contemporary research university. Social Studies of Science, 42(2), pp.262-289.