Report on Stakeholder Management in a Brazilian Science Park Project

This report presents a case study on stakeholder management within the context of a Brazilian Science Park project. It begins with an overview of the project and then delves into a detailed stakeholder analysis, identifying key stakeholders such as FIPASE, USP, and the Municipality of Ribeirao Preto, and assessing the project's impacts on them. The report examines contextual factors, drivers behind stakeholder behaviors, and the nature of relationships between the project and stakeholders. Furthermore, it analyzes stakeholder engagement processes, communication planning, and resource allocation based on PMBOK standards. The study concludes with evaluations, highlighting the importance of stakeholder involvement and collaboration, and suggests improvements, such as conducting surveys and comparing different case studies. The report provides a comprehensive overview of the strategies and challenges involved in managing stakeholders in a complex project environment.

Running head: STAKEHOLDER MANAGEMENT WITHIN BRAZILIAN SCIENCE PARK
Stakeholder Management within Brazilian Science Park
Name of the Student
Name of the University
Author’s note

1STAKEHOLDER MANAGEMENT WITHIN BRAZILIAN SCIENCE PARK
Executive Summary
The discussion in this case study of research focuses on the ways of successful managing of
stakeholders or stakeholder groups. The first section focuses on a brief overview of the case
study based on the creation of a science park. On further progress within the report, the analysis
of the stakeholders have been conducted. This portion covers the key aspects that could be
regarded in regards to the stakeholders within the project. This kind of analysis would be
beneficial for understanding the various facets of stakeholder analysis. The next part of the
discussion focuses on the analysis based on stakeholder engagement within the project based on
the PMBoK standards for Stakeholder Engagement. Based on the entire discussion about the
case study, evaluations have been made and further suggestions based on process improvement
have been suggested within the report.

2STAKEHOLDER MANAGEMENT WITHIN BRAZILIAN SCIENCE PARK
Table of Contents
1. Case Study Overview..................................................................................................................3
2. Stakeholder Analysis...................................................................................................................4
2.1 The Key Stakeholders............................................................................................................4
2.2 Impacts of Project on the Stakeholders.................................................................................4
2.3 Contextual factors on each Stakeholder and Stakeholder Group..........................................5
2.4 Drivers behind Stakeholder attributes, beliefs and behaviour...............................................5
2.5 Nature of Relationship between Project and concerned Stakeholder....................................6
3. Stakeholder Engagement Analysis..............................................................................................6
3.1 Planning of Communications and Stakeholder Engagement Processes................................6
3.2 Resources for the Project team..............................................................................................7
4. Evaluations and Conclusions.......................................................................................................7
References........................................................................................................................................9

3STAKEHOLDER MANAGEMENT WITHIN BRAZILIAN SCIENCE PARK
1. Case Study Overview
This case study is based on the management of project stakeholders within the
implementation of science parks. This study only focuses on the case of a Brazilian Science
Park. The study also focuses on the ways in which the management team of the project would be
able to identify the primary stakeholders. Based on this study, it has been able to understand the
strategies based on collaboration and engagement sought for increasing the engagement of
stakeholders within the project.
The following part of the research is based on a discussion about the practices within
stakeholder management that could be used within the development of an efficient science park.
In this case study, the research has been mainly been focused at the creation of a science park
within Brazil. This project on the Ribeirao Preto Science Park is primarily been chosen due to
their well-structured infrastructure (Pacagnella Júnior et al. 2015). This research is structured and
presented according to certain sections that helps in performing an analysis over the major
stakeholders, the engagement analysis of these stakeholders within the development purposes,
which would be followed by evaluation over the entire scenario and discussing about
conclusions.
The research on the case study has been focused on the entire analysis of stakeholders
that includes the roles of primary stakeholders, impacts of the project on the stakeholders and the
nature of relationship between project and stakeholders. An engagement analysis of stakeholders
is also described within the research that helps in the identification of the processes of
communication and stakeholder engagement (Zouain and Plonski 2015). This study also makes
use of The PMBoK Standards based on Stakeholder Engagement for understanding the key

4STAKEHOLDER MANAGEMENT WITHIN BRAZILIAN SCIENCE PARK
resources about the impacts of stakeholder engagement practices within the project. During the
evaluation stages, the conclusions drawn are based on providing recommendation about the
improvements that could be made within the research. This research focuses on a brief analysis
of the stakeholders and various aspects of coordination within the project.
2. Stakeholder Analysis
2.1 The Key Stakeholders
The key stakeholders that had enough power for influencing the outcome based on the
implementation of the Science Park project are:
 FIPASE – This stakeholder helps in the promotion of the development of the entire
region of the science park.
 USP – They help in fostering the culture of transfer of technology.
 Municipality of Ribeirao Preto – The role of the stakeholder is based on the generation
of jobs and collection of taxes based on the project.
 Department of Development and Economics – They are solely responsible for the
creation of a network between the technology parks.
 MCTI – They are responsible for the promotion of technological innovation within the
country.
 Private Investors – They are responsible for the development of real estate and thus
focus on the returns on investment.
2.2 Impacts of Project on the Stakeholders
According to PMI and on the analysis of the project, it has been understood that the
project would leave an impact on the stakeholders based on local development (Dabrowska

5STAKEHOLDER MANAGEMENT WITHIN BRAZILIAN SCIENCE PARK
2016). The stakeholders would be able to make decisions of activity based on bringing positive
results to the project.
2.3 Contextual factors on each Stakeholder and Stakeholder Group
The different contextual factors that have been acting on each of the stakeholder group
are:
 The stakeholders have a dual relationship based on performances within the project
(Sterling et al. 2017). This would be helpful for determining about the success of the
project.
 The stakeholders should also be efficient throughout the project lifecycle based on the
aim of performing actions for meeting project expectations.
2.4 Drivers behind Stakeholder attributes, beliefs and behaviour
The primary drivers that have underpinned the stakeholder attributes, behaviour and
beliefs were based on the consideration of “involvement” strategy. This strategy is based on
sensitizing stakeholders about the potential benefits in relation to the project (Kazadi, Lievens
and Mahr 2016).
Financial investment based on developing the science park was another driver that would
need the contribution of stakeholders. During the research on the case study, the USP could also
be considered as a major stakeholder who would contribute to physical and intellectual resources
(Kerzner and Kerzner 2017). In order to harness the skills, the primary research areas were
mapped. This had influenced the characteristics within the Science Park.

6STAKEHOLDER MANAGEMENT WITHIN BRAZILIAN SCIENCE PARK
The FIPASE can also be considered as the motivator to the other parties based on
achieving the goals of the project (Yang 2014). Hence, the main actions of engagement had
come from their team during the course of the project.
2.5 Nature of Relationship between Project and concerned Stakeholder
In this case study, the nature of relationship between the project and concerned
stakeholders is based on a synergistic relationship (Pacagnella Júnior et al. 2015). This form of
relationship could be fostered based on the performance of the team of project management.
3. Stakeholder Engagement Analysis
3.1 Planning of Communications and Stakeholder Engagement Processes
With the help of the PMBoK Standards for Stakeholder Management, the different ways
of communication and processes of stakeholder engagement were maintained in the following
four processes:
 Literature Mapping
 Case Planning
 Collection of Data
 Data Analysis and Construction of Report
These were the certain stages that were crucial for the planning of making
communication and processes based on engaging the stakeholders within the project (PROJECT
MANAGEMENT INSTITUTE 2017). The first process helped in mapping the literature based
on technological parks and defined the stakeholder management within projects. The secondary
step allowed the selection of the case meant to be studied (Camilleri, E., 2016). The third step
involved the collection of data based on interviewing members of the project team and readings

7STAKEHOLDER MANAGEMENT WITHIN BRAZILIAN SCIENCE PARK
of various project documents (Mishra, Boynton and Mishra 2014). The final step involved the
analysing of data and would help in the production of a report.
3.2 Resources for the Project team
During the stage of disposal for management of stakeholders, the primary resources and
support for the project team were the local human resources, financial resources based on
government agencies, the universities and the different companies (Mok, Shen and Yang 2015).
These kind of resources had majorly helped in the provisioning of support and acting as a major
catalyst within the development of a science park. The establishment of a science park is based
on the need of stimulating the entrepreneurial culture within several universities. This would also
be responsible for the conduction of courses based on professional development. These
conduction of courses would further lead to a proper method of developing of projects
(Pournader, Tabassi and Baloh 2015). This would help the stakeholders to make further changes
within the project development scenario by giving valuable insights within the development of
the project based on the creation of Science Park.
4. Evaluations and Conclusions
Based on a proper form of evaluation over the case study, it was found that the research
primarily focused on the engagement of stakeholders within the development of the science park
project. The evaluation based on the case study has helped in answering the questions of
research. During the conduction of evaluation, it was found that the project team was more
concerned about the interests of primary stakeholders. The evaluation also contributed to the fact
that the stakeholders could be able to contribute towards the project success.

8STAKEHOLDER MANAGEMENT WITHIN BRAZILIAN SCIENCE PARK
The evaluation also contributed to the fact that the stakeholders could be able to
contribute towards the project success. The team concerned within the project based on the
development of a science park had a particular kind of interest for the exploitation of specific
capabilities and features of the primary stakeholders. It could further be understood that the
project was immense in nature and thus would require a carried number of contributions from
major stakeholders.
Another major form of element that has been evaluated within this project type is mainly
based on the actions of collaboration and involvement, which had been established during the
development purposes. During the evaluation stages, it was found that many actions were not
structured formally. This was mainly conducted by the project team members as they had
perceived the need of motivating the stakeholders in order to keep them engaged or support them
during specific situations. Another evaluation on the study have been able to put focus on the
management of stakeholders that was mainly been occupied by FIPASE who was functioning as
a standard mediator. The evaluated limitations found during research was that there was
complexity based on data collection due to logistical complexity and unavailability of data.
From the discussed evaluations, it could be concluded and recommended that certain
improvements could be made to the project scenario. In the future, surveys could be conducted
based on the perception of people involved with stakeholder management. The data collected
from the surveys could lead to gathering more intrinsic details about insights based on
understanding of insights from the defined phenomenon. Different other case studies could also
be conducted based on performing a comparison of stakeholder management for the creation of
successful science parks. Proper methods of stakeholder management and engagement could
prove to be a major factor within the development of such projects.

9STAKEHOLDER MANAGEMENT WITHIN BRAZILIAN SCIENCE PARK

10STAKEHOLDER MANAGEMENT WITHIN BRAZILIAN SCIENCE PARK
References
Camilleri, E., 2016. Project success: critical factors and behaviours. Routledge.
Dabrowska, J., 2016. Measuring the success of science parks: performance monitoring and
evaluation.
Kazadi, K., Lievens, A. and Mahr, D., 2016. Stakeholder co-creation during the innovation
process: Identifying capabilities for knowledge creation among multiple stakeholders. Journal of
Business Research, 69(2), pp.525-540.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Mishra, K., Boynton, L. and Mishra, A., 2014. Driving employee engagement: The expanded
role of internal communications. International Journal of Business Communication, 51(2),
pp.183-202.
Mok, K.Y., Shen, G.Q. and Yang, J., 2015. Stakeholder management studies in mega
construction projects: A review and future directions. International Journal of Project
Management, 33(2), pp.446-457.
Pacagnella Júnior, A.C., Porto, G.S., Pacífico, O. and Salgado Júnior, A.P., 2015. Project
stakeholder management: A case study of a Brazilian science park. Journal of technology
management & innovation, 10(2), pp.39-49.
Pournader, M., Tabassi, A.A. and Baloh, P., 2015. A three-step design science approach to
develop a novel human resource-planning framework in projects: the cases of construction

11STAKEHOLDER MANAGEMENT WITHIN BRAZILIAN SCIENCE PARK
projects in USA, Europe, and Iran. International journal of project management, 33(2), pp.419-
434.
PROJECT MANAGEMENT INSTITUTE. (2017). A guide to the project management body of
knowledge (PMBOK guide). Newtown Square, Pa, Project Management Institute.
Sterling, E.J., Betley, E., Sigouin, A., Gomez, A., Toomey, A., Cullman, G., Malone, C., Pekor,
A., Arengo, F., Blair, M. and Filardi, C., 2017. Assessing the evidence for stakeholder
engagement in biodiversity conservation. Biological Conservation, 209, pp.159-171.
Yang, R.J., 2014. An investigation of stakeholder analysis in urban development projects:
Empirical or rationalistic perspectives. International Journal of Project Management, 32(5),
pp.838-849.
Zouain, D.M. and Plonski, G.A., 2015. Science and Technology Parks: laboratories of innovation
for urban development-an approach from Brazil. Triple Helix, 2(1), p.7.