Stakeholder Management Approach for Online Health Consulting Project

This report provides a comprehensive analysis of stakeholder management within the context of an e-healthcare project, specifically focusing on online health consulting. It begins by outlining a stakeholder management approach, detailing the steps involved in identifying stakeholders, describing their roles and responsibilities, and assessing their potential impact on the project. The report then delves into the process of stakeholder identification, emphasizing the use of a power/interest matrix to classify stakeholders based on their influence and level of interest. This classification helps in tailoring engagement strategies to effectively manage each stakeholder group. Finally, the report discusses the control of stakeholder engagement, highlighting the importance of monitoring and adjusting stakeholder involvement through evaluation programs and the use of tools like expert judgment and meetings. The report emphasizes the importance of communication, expectation management, and conflict resolution to achieve project goals and meet stakeholder requirements. The project also includes a detailed stakeholder analysis, mapping, and engagement strategies.

Running head: STAKEHOLDER MANAGEMENT
Stakeholder Management in E-healthcare- Online Health Consulting
Name of the Student:
Name of the University:

1STAKEHOLDER MANAGEMENT
Table of Contents
1. Stakeholder management approach....................................................................................2
2. Stakeholder identification...................................................................................................4
3. Control stakeholder engagement........................................................................................5
References..................................................................................................................................6

2STAKEHOLDER MANAGEMENT
1. Stakeholder management approach
The project is based on E-healthcare such as online health consulting. The project is
successful when it can achieve its objectives plus meets with stakeholder’s expectations.
The five steps in process of the stakeholder management approach are:
Identity stakeholders: The stakeholder management processes starts with
identification of stakeholders. A stakeholder map is constructed and analyzed connections
between the healthcare organizations. The possible stakeholders are financial officer,
medical leaders, clinicians, patients, vendors, healthcare providers, physicians,
government, consultant and insurance companies.
Describe the stakeholders: Each of the stakeholder’s role and its respective
responsibilities are analyzed in this step where it becomes helpful to understand
responsibilities of each stakeholders in online health consulting project. The financial
officer is responsible for collect fund and estimate the total project cost. The medical
leaders is responsible to hire healthcare providers and provide training related to health
services. The clinicians have direct contact with the patients, patients are person to
achieve and register for the medical consultants, and healthcare providers are providing
services to the patients (Eskerod & Jepsen, 2016). Vendors supply the equipment and
healthcare service, government approves the online or e-healthcare services. Physicians
provide reviews and provides suggestions to the patients. Consultant examines efficiency
and profit of the organization with provides suggestions on methods of improvements.
The insurance companies provide and sell insurance to the healthcare organization,
patients.

3STAKEHOLDER MANAGEMENT
Impact on the project: The stakeholders can positively and negatively impact the
output of the project work. It is costly when the project manager ignores expectations of
stakeholders and it can negatively impact like delay in project delivery process (Bourne,
2016). The project manager manage influence of each stakeholders based on project
requirements.
Stakeholders Impact on the project
Financial officer, medical leaders,
government, and insurance companies
 Direct impact on the objectives
which determine the project work
 Assist to secure the fund
Clinicians, physicians Hold control over sub-activities and
authorizes the development of online
healthcare consultancy
Healthcare providers and consultant Guides and controls project by managing
of technical work
Patients Demand willingness to get better
healthcare services
Vendors Impact on final project cost and project
completion
Stakeholder expectations: Communication is required to manage expectations and
issues for purpose of meeting with stakeholder’s requirements. All the project
stakeholders expect to complete the project on time with proper implementation of online
health consulting (Jones, Wicks, & Freeman, 2017).

4STAKEHOLDER MANAGEMENT
Management strategies: Weekly and daily meetings helps to manage the stakeholders
for addressing issues, resolving the conflicts among stakeholders and achieving the goals
of project.
2. Stakeholder identification
The key stakeholders in this project is being identified and classified based on
power/interest matrix. This classification is mostly used to classify the project
stakeholders. The stakeholder’s interest and power is described where it helps to achieve
success of the online health consulting (Mok, Shen, & Yang, 2015). Power/interest matrix
is used to map the stakeholders as per power over the work and interest into it.
High
POWER
Low
Keep satisfied Manage closely
Healthcare providers
Consultant
Vendors
Financial officer
Medical leaders
Monitor Keep informed
Physicians
Government
Clinicians
Patients
Insurance companies
Low
High
INTEREST
High power/high interest = Involve greater efforts for satisfying them.
High power/low interest = Consult them with the interest areas, while they are
frustrated with levels of details.

5STAKEHOLDER MANAGEMENT
Low power/high interest = Keep informed as well as request input to proper areas.
Low power/low interest= Monitor people and keep informed at higher levels.
In online health consulting project, the financial officer and medical leaders have high
power and high interest as ultimate approver. The healthcare providers, consultants and
vendors have high power and low interest, having delegated responsibilities. The
clinicians, patients and insurance companies have lower power and high interest,
therefore they are kept informed about progress of project. Physicians and government
have low interest and low power, therefore they will receive the information about the
project.
3. Control stakeholder engagement
The process to monitor and adjust the stakeholder involvement is evaluation of the
stakeholder participation. Design of monitoring and evaluation program is used to review
as well as inform the decision making at different stages of the planning processes. All
the healthcare staffs are evaluated based on their health skills and knowledge to provide
suggestions to the patients (Tantalo & Priem, 2016). Process assessment is the process
required managerial skills as well as patients. The project management skills are also
developed over the time. All the stakeholders are identified so that they can meet with
project objectives and requirements. The project manager knows how to manage the
stakeholders with meeting their expectations (Eskerod, Huemann, & Savage, 2015). The
tools which are used to control stakeholder engagement are expert judgement and
meetings.

6STAKEHOLDER MANAGEMENT
References
Bourne, L. (2016). Stakeholder relationship management: a maturity model for
organisational implementation. Routledge.
Eskerod, P., & Jepsen, A. L. (2016). Project stakeholder management. Routledge.
Eskerod, P., Huemann, M., & Savage, G. (2015). Project stakeholder management—Past and
present. Project Management Journal, 46(6), 6-14.
Jones, T. M., Wicks, A. C., & Freeman, R. E. (2017). Stakeholder theory: The state of the
art. The Blackwell guide to business ethics, 17-37.
Mok, K. Y., Shen, G. Q., & Yang, J. (2015). Stakeholder management studies in mega
construction projects: A review and future directions. International Journal of Project
Management, 33(2), 446-457.
Tantalo, C., & Priem, R. L. (2016). Value creation through stakeholder synergy. Strategic
Management Journal, 37(2), 314-329.