Stakeholder Engagement: Analysis and Management Report - University

This report comprehensively examines stakeholder engagement in project management. It begins by addressing fundamental questions about stakeholder involvement, including whether stakeholders should be grouped or segmented, and explores strategies for influencing stakeholders. The report then provides real-world examples of external stakeholders and delves into the practical aspects of stakeholder engagement management. This includes stakeholder registers, case studies of conflict resolution due to differing stakeholder interests, and the application of a stakeholder engagement assessment matrix. The analysis further explores variances between planned and actual engagement, offering suggestions for corrective actions. It provides examples of clarifying stakeholder expectations, addressing individual development needs, and distributing work effectively. The report also discusses the importance of interpersonal skills, reasons for variances in stakeholder engagement, and processes for agreeing on communication methods. Multiple-choice questions and references are included, offering a well-rounded overview of the topic. This assignment, contributed by a student, is designed to provide insights into managing stakeholder relationships for successful project outcomes.

Running head: STAKEHOLDDER ENGAGEMENT
Topic- Manage project stakeholder engagement
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Written Questions.......................................................................................................................3
1. Should stakeholders be involved in groups or segments...................................................3
2. Influencing stakeholders....................................................................................................3
3. Three examples of external stakeholders...........................................................................3
Multiple choice questions..........................................................................................................4
Task 1: Stakeholder engagement management..........................................................................5
A) Stakeholder registers.........................................................................................................5
b) An example of experiencing an issue that involved in differing interest of stakeholders
and describe process of resolving the issue............................................................................7
c) Stakeholder Engagement Assessment Matrix....................................................................8
d) Explanation of the variance between planned and actual engagement..............................8
e) Suggestion for correcting stakeholder engagement...........................................................9
f) Example where one can identify and clarify the expectation of the stakeholder in terms
of organization.......................................................................................................................9
g) An example that helps in identifying and addressing individuals development needs. . .10
h) Examples of work distribution of the team and to ensure their operation within their
defined roles.........................................................................................................................10
i) An example of required team support in context to interpersonal skills in stakeholder
engagement..........................................................................................................................11
j) Reasons that are helpful in leading a variance in stakeholder engagement......................11
k) Process that helps in agreeing stakeholders on the method of communication and level
of engagement planned........................................................................................................11
l) An example of identifying variance in managing stakeholder communication...............12
References................................................................................................................................13

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Written Questions
1. Should stakeholders be involved in groups or segments
Stakeholders should be indentified as well as categorized into different groups in
order to maintain vital stakeholder’s relation. It is identified that the stakeholders of the
project are categorized into customers, employees, suppliers, investors as well as influencers
in order to manage as well as complete the operation of the organization.
2. Influencing stakeholders
The stakeholders of the organization can be influenced by utilizing number of
strategies which are elaborated below:
Building trust: It is identified that stakeholders of the organization cannot be
influenced without trust and therefore one of the most important decision of developing trust
is by being transparent about the various decision that is made.
Be clear about goals: It is very much necessary to clearly share the goals of the
project in order to ensure that the stakeholders understand the benefits that they will achieve
due to the project. Proper illustration of project goal generally influences the stakeholders of
the organization.
Inspire confidence: Displaying confidence generally helps in influencing the
stakeholders of the organization. If the stakeholders get to understand that the businesses
confidently talk about hard and cold facts they get persuaded very much easily.
3. Three examples of external stakeholders
The examples of external stakeholders are as follows:

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Creditors: They are the lenders who eerily help the business in financing project,
building as well as for purchasing assets.
Partners: The organization that are engaged for enabling business to develop proper
shared visions, goals as well as strategies.
Customers: They are considered as the most immediate external stakeholder within
an organization.
Multiple choice questions
4 a) Manage stakeholder engagement
5 b) Stakeholder analyses
6 b) Initial
7 b) anyone positively or negatively impacted by the project
8d) Organizational process assets
9c) Manage Stakeholder engagement
10 b) Transfer these stakeholder to the project supports group, and for this stakeholder adopt
the stakeholder management strategy defined for the project supports
11a) Manage closely
12a) Stakeholder register
13 c) the organization’s culture and structure
14b) Analyse options that might change or influence the chief financial officer’s perception
15d) involve the stakeholders in decision making

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16c) Keeping them informed throughout the project
17d) Only A & B
18c) Optimistic/Pessimistic
Task 1: Stakeholder engagement management
A) Stakeholder registers
Stakeholder
Identification
Stakeholder
power and
interest in
project and
justification
Assessment
information
Stakeholder
classification
Potential
strategies for
engagement-
gaining support
and reducing
objections
Project manager The power of
project manager
is high as their
main role is to
successfully
plan, design as
well as execute
the project
successfully.
The interest of
the project
The main
requirement of
the project
manager is to
have clear idea
about the
project. In
addition to this,
they expect full
collaboration
and support with
the involving
Internal
Supporter
In order to
engage the
project
managers and
for gaining their
support, it is
quite necessary
to provide clear
goals as well as
objectives of the
project and
utilize proper

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manager is also
high as they
keep all the
stakeholders
informed about
the various
stages of the
project that will
be mainly
executed in
order to make
the project
successful.
stakeholders so
that the project
can be executed
successfully.
communication
so that the
project
managers can
build proper
relation with the
project team
members. This
also helps in
reducing
objection from
the side of
project
managers.
Developer The power of
the developer is
high as they
mainly engage
in re-upgrading
the archives
website in order
to keep the
clients satisfied.
Their interest in
the project is
The developer
needs clear idea
about the
changes so that
they can easily
upgrade the
achieve website.
Their
expectation is to
get proper
support from
Internal
Supporter
In order to
involve them
more in the
project it is
necessary to use
effective
communication,
knowledge and
skill sharing as
well as
increasing

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high as they
inform other
stakeholder
before
proceeding with
any change.
both the higher
authority as well
as team
members.
commitment
towards project.
Tester The power of
tester is low as
they monitor the
usability of the
website.
The interest of
the tester is high
as they keep
informed about
the outcomes of
the project.
The main
requirement of
the tester is to
have proper
information
about the
scenario in
which they are
involved.
They want
proper support
and
collaboration
from the team
members.
Internal
Supporter
It is quite
necessary to
utilize proper
communication
strategies as
well as proper
commitment
from the
organization in
order to keep
them involved
within the
project.
b) An example of experiencing an issue that involved in differing interest of
stakeholders and describe process of resolving the issue
It is identified that in the implementation phase, the project tasks as well as activities
are not executed within the estimated time and after proper analysis it is found that due to

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improper communication between the team members as well as project manager, differences
in interest is created among the project stakeholders that created problems in completing the
project (Cascetta et al. 2015).
In order to resolve this issue, it is very much necessary to arrange a meeting with the
stakeholders of the project. Effective communication strategy must be utilized between the
team members as well as project managers so that he activities of the project can be executed
smoothly within the that is estimated without creating any type of problem.
c) Stakeholder Engagement Assessment Matrix
Stakeholder Unaware Resistant Neutral Supportive Leading
Project
manager

Developer 
Tester 
d) Explanation of the variance between planned and actual engagement
Variance is defined as one of the measurable change from a known baseline or
standard. It is identified that variance is generally the difference that mainly occur between
the planned and what is generally accomplished by the actual engagement within the project.
It is found that variance within the planned and actual engagement generally occurs
due to the following reason:
Inappropriate collaboration: In the absence of proper collaboration, variances occur
between planned and actual engagement (Esmail, Moore and Rein 2015).
Ineffective communication: If proper communication is not utilized between the
stakeholders of the organization then the engagement of stakeholder varies.

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Lack of interest: If the stakeholders do not have proper interest within the project
then their engagement within the project is low as compared to planned engagement.
e) Suggestion for correcting stakeholder engagement
In order to improve stakeholder engagement, it is very much necessary to follow
steps that are as follows:
Communicate: In order to improve engagement of the stakeholders, it is very much
necessary to utilize effective communication strategies (O’Riordan and Fairbrass 2014).
Sharing information with the stakeholders is very much important for enhancing engagement.
Creating proper relationship: Developing relationship within the organization is
important for enhancing trust, so that all the stakeholders of the organization can effectively
work together.
Keeping track on new stakeholders: proper track on new stakeholders must be kept
in order to engage them within the organization effectively (Luoma-aho 2015).
Managing risk: Stakeholders generally plays an influential role in managing risks of
the project. It is identified that proper risk management assists in enhancing stakeholder
engagement.
f) Example where one can identify and clarify the expectation of the stakeholder in
terms of organization
In the organization, the expectation of the stakeholders in context to conflict that
occur due to presence of team members of different skills can be clarified as well as
identified by utilizing some of the important strategies. It is found that effective
communication method is quite useful in clarifying the expectation of the stakeholders. In
addition to this, the expectations of the team members are accurately mapped with crystal

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clear view point for satisfying them. In addition to this, keeping the team members engaged
throughout the process with proper timely updates helped in clarifying the expectation of the
stakeholders.
g) An example that helps in identifying and addressing individuals development needs
In spite of the strategies of stakeholder’s engagement, it is identified that the variance
that is present between the expected and actual engagement of stakeholders is huge. Thus, in
order to resolve the problem it is very much necessary to include personal development of
project team members. Personal development is one of the way through which people can be
able to assess their qualities as well as skills by considering their aims in life for maximizing
as well as realizing their potential. This would be helpful in generating proper skills as well
as qualities that will further let them engage with the work of the project.
h) Examples of work distribution of the team and to ensure their operation within their
defined roles
In the execution phase, all the team members of the project are assigned work as per
their expertise and each member of the team is provided with equal amount of work so that
the workload of the project execution phase will be shared equally within the team members
without developing stress among the team members. Proper times as well as resources are
also provided so that the team members can be able to complete their work.
For ensuring that the team members operate within their defined roles, it is very much
necessary to track the progress of the project. Proper arrangement of meeting is also helpful
in order to know that whether the team members are able to work properly.

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i) An example of required team support in context to interpersonal skills in stakeholder
engagement
One of the team members of the project is facing problem in creating proper
engagement with the work or project and the problem that is associated with it is his
interpersonal skills, Thus he wants to develop his interpersonal skills with the help of the
team members. In order to develop proper interpersonal skills, it is very much important to
encompass number of soft skills including mentoring, leadership, problem solving, empathy,
teamwork as well as negotiation. In addition to this, active listening practice is also
necessary.
j) Reasons that are helpful in leading a variance in stakeholder engagement
The reasons that are helpful in leading a variance in stakeholder engagement are as
follows:
 Brainstorming
 Incorrect or misleading content
 Stakeholder complaints
 Missing reports
 Untimely distribution
k) Process that helps in agreeing stakeholders on the method of communication and
level of engagement planned
The process with which it can be ensured that stakeholders agree on the method of
communication and level of engagement are as follows:
Communicate effectively: If the stakeholders communicate effectively between
themselves then it can ensured that they agree on the method of communication.

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Consult and plans with the team members: If the team members consults as well as
plans with other team members while working then it can be ensured that they generally
agree with the level of planned engagement (Esmail, Moore and Rein 2015).
Take entire responsibility: If the team members take entire responsibility of their s
work then it can be analyzed that they are fully involved within the project and they agreed
with the planned level of engagement.
l) An example of identifying variance in managing stakeholder communication
While working with the planning phase of the project, it is identified that the report
which contains information about the website does include all the information and as a result
the stakeholders of the project does not able to get proper information about the project
(Blok, Hoffmans and Wubben 2015).
In order to resolve this issue, proper information including the objectives as well as
goals of the organizations is provided to all the stakeholders and the information are added in
the reports in order to complete the project successfully within the estimated budget and time
without creating any issue or challenges.