Stakeholder Analysis Report: Comparing M&S and Keep Britain Tidy

This report provides a stakeholder analysis of two organizations: Marks and Spencer (M&S), a multinational retailer, and Keep Britain Tidy, a UK-based charity. The report examines the interests of various stakeholders, including employees, customers, owners, pressure groups, the media, and the local community, for both M&S and Keep Britain Tidy. It details how these stakeholders influence the objectives, vision, mission, and core values of each organization. Furthermore, the report evaluates the influence of stakeholders on the chosen organizations, highlighting the importance of meeting stakeholder expectations through various strategies such as employee discounts, customer service improvements, and corporate social responsibility initiatives. The analysis also identifies potential conflicts of interest, such as the disparity between executive bonuses and employee salaries, emphasizing the need for fairness and transparency in compensation systems.

Running head: STAKEHOLDER ANALYSIS
STAKEHOLDER ANALYSIS
Name of Student
Name of the University
Author Note

1STAKEHOLDER ANALYSIS
Table of Contents
Introduction......................................................................................................................................2
The stakeholders interest in the Marks and Spencer.......................................................................2
The stakeholders interest in Keep Britain Tidy...............................................................................3
The way in which each of the stakeholders influenced the objectives of the two businesses.........4
Evaluation of influence of stakeholders on any a chosen organization...........................................4
References........................................................................................................................................5

2STAKEHOLDER ANALYSIS
Introduction
The marks and Spencer company is a retailer business that is multinational, and has its
headquarters in London. It is basically engaged in producing high quality food products, home
products and clothing. The company is a limited liability company. A limited liability company
is one where the liability of the shareholders or the owners is limited to the face value of the
shares held by them (Marksandspencer.com 2019). The mission of the company is to provide
high quality products to everyone and services by offering wider product range and providing
depth of products and it is based on core values of providing values, service, quality, trust and
innovation. It belongs to the secondary sector because it is engaged in manufacturing of finished
goods and also because it belongs to the textile industry. One if the major advantage that the
private limited liability companies get is that they are financially secure from getting their
personal assets attached in case of any financial problem because their liability is limited
(Nudurupati et al. 2015).
The NGO Keep Britain Tidy is a charity that is based in UK. Its main aim is to reduce the
litter, reduce waste and improve all places. The company is a charitable organization. The
ownership of the company is limited by guarantee. The main advantage of being so is that in case
of winding up, the members will only be liable to pay the amount that has been guaranteed by
them and nothing more than that (Home | Keep Britain Tidy 2019). Their main mission is to
create a company where people understand the importance of environment and therefore
participate in the same.
The stakeholders interest in the Marks and Spencer
Stakeholders Interest

3STAKEHOLDER ANALYSIS
1. Employees The employees of marks and spencer expect a
good work environment and c8kture where
they can freely communicate about their
suggestions and problems to the top
management; they want fair compensation and
various benefits. In order to meet the same the
company also provides employee discounts of
about 20% on M&S products to the employees
and their family members.
2. Customers Customers expect good quality products and
services from the company and in order to
fulfil the same the company provides highest
quality customer service and also takes part in
the national customer service week.
3. Owners The main aim of the owners is to see that the
organization exists in the market successfully
and in order to meet the same the company
engages in sustainable practices.
4. Pressure groups The company pressure group on the
stakeholders expect the company to work in
accordance with various policies and
regulations and want it to work ethically.
5. The media The media is aimed at seeing that the
organization works properly
6. local community The local company expects the organization to
operate sustainably such that organization can
reduce their impact on the society.
The stakeholders interest in Keep Britain Tidy
Stakeholders Interest
1. Employees The employees of a charitable organization
expect the organization to work for the society
properly.
2. financiers The financers expect the company to make use
of the funds properly.
3. Owners The owners of the Non-profit organization
expect it to properly serve the society with its
activities.
4. Pressure groups The pressure groups of the organization expect
them to work according to various regulations
and expectation of the society.
5. The media The media helps in promotion of the
organization and its activities.

4STAKEHOLDER ANALYSIS
6. local community The local community expect various
philanthropic activities from the charitable
organization.
The way in which each of the stakeholders influenced the objectives of the two
businesses
The objectives or the vision, mission and the core values of Marks and Spencer is
influence by its stakeholders because in order to meet the expectation of the stakeholders, the
company tries to meet the customers’ needs by providing them the best experience. The
company tries to set standards for the competitors and others (Juršytė and Ramanauskas 2018).
The stakeholders influence the objective of the Keep Britain Company because according to the
stakeholders the company is required to meet the needs of the society and the environment
through their activities and they are doing therefore the objective of the charitable organization is
decided keeping the same in view.
Evaluation of influence of stakeholders on any a chosen organization
In order to meet the expectations of the stakeholders, the company provides an employee
discount scheme for its employees such that they can purchase any M&S merchandise at 20%
discount. In order to meet the requirements of the customers, the company is aimed at improving
the customers experience by providing high quality goods and services. They carry out different
corporate social responsibility and also contributing to different charities (Nodoushan and
Bagheri 2016). Presently there is conflicting interest between the bosses and the employees
because the employees are getting lower salary whereas the bosses are getting high bonuses. In
this situation it is necessary to bring fairness and transparency in the compensation system being
used in the organization.

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References
Home | Keep Britain Tidy (2019). Home | Keep Britain Tidy. [online]
Keepbritaintidy.org. Available at: https://www.keepbritaintidy.org/ [Accessed 1 Oct. 2019].
Juršytė, D. and Ramanauskas, G., 2018. Practices and Policies in Building Relationships
with Stakeholders. In Marketing Strategies for Central and Eastern Europe (pp. 133-173).
Routledge.
Marksandspencer.com (2019). Welcome to Marks & Spencer. [online]
Marksandspencer.com. Available at: https://www.marksandspencer.com/ [Accessed 1 Oct.
2019].
Nodoushan, M.S. and Bagheri, M., 2016. Conflict of Interests of Company Stakeholders
and Its Strategies. Comparative Law Researches, 20(3), pp.136-163.
Nudurupati, S.S., Bhattacharya, A., Lascelles, D. and Caton, N., 2015. Strategic sourcing
with multi-stakeholders through value co-creation: An evidence from global health care
company. International Journal of Production Economics, 166, pp.248-257.