Stakeholder Strategy Development and Portfolio Analysis for D&H Foods

This presentation analyzes stakeholder strategy development and portfolio analysis for a business case study. The first part focuses on Facebook, identifying stakeholders (users, advertisers, employees, CEO) and recommending strategic options for each, including improving web layout, assisting advertiser visibility, and enhancing performance management. The second part involves a portfolio analysis of D&H Foods, utilizing BCG, GE-McKinsey, and Synergy matrices to categorize business units (Munchy Biscuits, Pure Juice, Funville Chocolate, Burgers R Us, and Home Fresh) and provide strategic recommendations for each. The presentation concludes with a framework for strategy implementation and overall conclusions on stakeholder management and portfolio optimization.

Slide 1
Facebook
[Student Name] – [Student Number]

Slide 2
 The stakeholders form an integral part of the organization and it
is in relation to this, the firm must undertake considerable
initiatives to meet the needs of these stakeholders.
 The presentation will discuss the overall importance of the
stakeholders in an organization and discuss the manner in which
these stakeholder needs can be met with (Bonsón, Royo &
Ratkai, 2017).
 Additionally, the strategic implementation plan to meet the
needs of each of the stakeholder groups will also be provided.
The given slide provides a brief overview of the concept of the stakeholders and the manner in
which they are required to be managed within the organization. It also highlights the overall
aims and objectives of the study.

Slide 3
 The organization has a large number of stakeholders.
 These stakeholders can be understood to be as follows:
Users Advertisers Shareholders Employees Government Communities
The different stakeholders of an organization can be taken to be the users, Government, the
employees, the various suppliers, the competitors, the advertisers and other such stakeholders.

Slide 4
 However, priority matters in an organization
 The various stakeholders have bee prioritized in the following
manner :
• Offensive• Hold
• Defensive• Swing
Facebook
Users Advertisers
EmployeesCEO
The stakeholders which have been selected for the purpose of the study can be taken to be as
follows:
Government
Employees
Advertisers
Facebook active users

Slide 5
 The Swing stakeholders have been identified as the Facebook
users.
 The various strategic options which are available for the
Facebook users can be stated to be as follows:
 Increasing transparency in the operations
 Improving the web layout (Facebook.com ,2019)
 Increasing customized options
The various strategic options available for this group can be understood to be as follows:
Increasing transparency in the operations
Improving the web layout
Increasing customized options

Slide 6
 After analysing the different strategic options which are
available for the different users, it can be recommended that the
following strategy would be appropriate for the different firms
to carryout can be stated to be as follows:
 Improving the web layout
 When the firm will be able to improve the web layout, then it
will be able to attract the different users to access the websites in
a better manner.
The strategy which has been selected for the implementation can be understood to be
improving the overall web layout of the Facebook.

Slide 7
 The defensive stakeholders have been chosen as the Advertisers.
The Advertisers form a crucial part of the organization and
hence, the various strategic options which are available with
respect to the stakeholders are as follows:
 Providing better rate options
 Engaging in crucial transparency (Facebook.com, 2019)
 Helping them to be more visible.
The various strategic options which are available for the different Advertisers can be understood
to be as follows:
Providing better rate options
Engaging in crucial transparency
Helping them to be more visible

Slide 8
 From the various strategic options which are available for the
firm, the different strategic recommendations which can be
soundly adopted by the organization can be understood to be as
follows:
 Assisting the advertisers to be visible in the better manner
 Using this strategy, Facebook would be able to assist the various
stakeholders in ensuring that they are successfully able to be
better placed in the website and be displayed in a better manner
(Haigh & Wigley, 2015).
The defensive stakeholder strategy which has been chosen to be implemented can be
understood to be related to assisting the advertisers in making their advertisements visible in a
better manner and improving the operations of the firm.

Slide 9
 The offensive stakeholders have been chosen as the employees.
The various strategic options which are available for the
employees can be taken to be as follows:
 Better pay options
 Better performance appraisal systems
 Better involvement in the firm.
For the offensive stakeholders who have been chosen as the employees, the various strategic
options which are available can be taken to be as follows:
Better pay options
Better performance appraisal systems
Better involvement in the firm

Slide 10
 Out of the different recommended options, it can be stated that
the strategic recommendation which can be undertaken by the
firm can be stated to be as follows:
 Better performance management systems
 In line of this, it can be rightfully mentioned that the firm would
benefit in a better manner, it the performance management
systems of the firm can be improved considerably (StatCounter
Global Stats., 2019).
The strategy which has been selected for the offensive stakeholders can be taken to be the
strategy relating to the better performance management systems.

Slide 11
 The Hold stakeholder has been taken as the CEO.
 The CEO is the owner of the organization and with respect to
this, it is integral that the firm is able to serve the stakeholder in
the right manner.
 The various strategic options which are available for the firm can
be stated to be as follows: Engage in better CEO management Increase their incentives Assist them in engaging in active participation (Cho, Furey & Mohr,
2017).
For the CEO of the firm, the different ways in which the strategic options can be evaluated is as
follows:
Engage in better CEO management
Increase their incentives
Assist them in engaging in active participation.

Slide 12
 Out of the recommended options, the best strategy which can be
adopted by the firm can be understood to be as follows:
 Providing better incentives for the CEO
 If better incentives will be provided for the CEO, then they will
be inclined towards working in a better manner for the
organization and additionally they will be required to see to it
that, the CEO is supported in every step (Ruehl and Ingenhoff,
2015).
The strategy which has been adopted can be understood to be providing better incentives for
the CEO. This will enable the firm to ensure that, it is able to manage the key owner of the firm
in the right manner (Morschett, Schramm-Klein & Zentes, 2015).

Slide 13
 Hence, having identified the various strategies which are
available for the firm, these strategies would be required to be
well implemented s well. The framework for the implementation
has been chosen as follows:
Resource Allocation
Commitment
Interaction
Evaluation
The following framework is used for the implementation purpose of the organization:
Resource allocation
Commitment
Interaction
Evaluation

Slide 14
 The swing stakeholder implementation strategy is as follows:
Facebook Users
Resource Allocation In order to provide a better web layout,
a better interface would be required.
Commitment The commitment and shared value of
the participants would be essentially
required.
Interaction Public communication can be
understood to be a way in which the
firm can communicate with them.
Evaluation The increase in users will be assessed.
The given slide provides information on the strategic implementation of the plan being
undertaken.

Slide 15
 The offensive stakeholder implementation strategy is as follows:
Employees
Resource Allocation The Human resource department would be
required to undertake considerable initiatives to
ensure success in the long run.
Commitment The participation and shared value of the different
participants would be required to ensure long
term success.
Interaction Implicit and explicit communication would be
required (Peruta, & Shields, 2017)
Evaluation The evaluation needs to be undertaken in the
right manner.
The given slide provides information on the strategic implementation of the plan being
undertaken.

Slide 16
 The defensive stakeholder implementation strategy is as follows:
Advertisers
Resource Allocation A new task force would be formed in order to see
to it that, the advertisers and their related
strategies can be applied accordingly.
Commitment The long term commitment of the different
members of the firm would be required in this
case.
Interaction Public relations of the firm needs to be such that it
is successfully able to communicate this to the
different respondents.
Evaluation Long term evaluation plans have to be
undertaken in order to see to it that the firm
benefits in the long run.
The given slide provides information on the strategic implementation of the plan being
undertaken.

Slide 17
 The hold stakeholder implementation strategy is as follows:
CEO
Resource Allocation No additional resources would be required to be
allocated for the particular segment.
Commitment Shared values and participation would be
required.
Interaction The communication with the CEO can take place
through implicit communication means.
Evaluation The evaluation needs to be undertaken with
respect to long term and short term monitoring
programs (StatCounter Global Stats., 2019).
The given slide provides information on the strategic implementation of the plan being
undertaken.

Slide 18
 Therefore, it can be rightfully understood that, the stakeholders
form an essential part of the organization.
 In regard to this, it has to be rightfully understood that, these
stakeholders are required to be looked after in a comprehensive
manner.
 The presentation highlighted the different stakeholders of the
business and additionally outlined how strategies can be used to
improve the overall performance of he group.
Therefore, it can be rightfully understood that, stakeholders are integral parts of the organization
and in relation to this, it is integral for the firm to ensure that it is successfully able to engage in a
long term commitment with each of the stakeholders.

Slide 19
D&H Food Group

Slide 20
 D&H Business Portfolio
 The D & H can be taken to be a portfolio in the Food and
Beverage industry.
 All of these firms have been performing differently and in line
of this, it becomes integral for the firm to ensure that it is able to
analyse the overall performance of each of these units and
rightfully define the manner in which the stakeholders can be
catered to effectively.
The D and H Food group is a 50 year old organization which is involved in the overall
management of the different business units. The main aim of the presentation is to highlight the
manner in which the different units have been performing.

Slide 21
?
Relative Market Share
Market Growth Rate
The BCG Matrix is a strategic management tool which assists in analysing the manner in which
a particular unit within a portfolio has been performing. It also assists in understanding the
manner in which a unit will perform in the long run. The Munchy Biscuits can be considered to
be the Cash cow of the industry. The Home fresh due to its excellent performance is being
considered as the star of the group. Additionally, the Funville chocolate is being considered as
the Dog of the group (Morschett, Schramm-Klein & Zentes, 2015). Lastly, Pure Juice and
Burgers R Us can be understood to be the Question mark of the group.

Slide 22
Growt
h
Competitive strength of
business unit
High Med Low
Industry
attractiveness High
Med
Low
Growt
h
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowt
h
The GE Matrix helps in understanding whether a particular industry needs to be invested in or
not. As per the matrix, it can be rightfully understood that, it is time for the Funville chocolates to
be harvested whereas the status of Pure juice and Burgers R Us can be taken to be selective.
Lastly, the Home Fresh and Munchy Biscuits can be considered for growth (Morschett,
Schramm-Klein & Zentes, 2015).

Slide 23
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
This Synergy Matrix is also a useful tool which assists in measuring the manner in which each
unit is categorised accordingly. The Pure Juice and the Home Fresh are considered to be the
misfits of the unit whereas the Funville chocolates is being considered as a Parasite in the firm.
The Burgers are us is categorised as a taker and only Munchy Biscuits is a complete fit in the
firm (Morden, 2016).

Slide 24
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Munchy Biscuits Question Mark Growth Fit
Pure Juice Question Mark Selective Misfit
Funville Dog Harvest Parasites
Burgers R Us Cow Selective Takers
Home Fresh Star Growth Misfit
The slide provides a summary of the manner in which the different firms have been categorized.

Slide 25
 Analysis
From the analysis, it can be rightfully mentioned that Munchy
Biscuits has been performing well and this can be backed by the
different strategic tools which have been applied.
 Recommendations
It is recommended that D and H Group continues to invest in the
particular segment so as to ensure long term success.
The slide provides the analysis summary and recommendations which can be adopted by the
particular unit.

Slide 26
 Analysis
From the analysis, it could be rightfully understood that, the Pure
Juice has not been performing well and that, although the
industry is growing, the unit itself has been performing poorly.
 Recommendations
It is recommended that, the firm engages in related research and
development before re-investing in the firm again.
The slide provides the analysis summary and recommendations which can be adopted by the
particular unit.

Slide 27
 Analysis
From the analysis, it can be rightfully understood that the
Funville chocolates has been performing poorly and with
respect to this, all the strategic management tools indicate that
the unit has been performing very poorly (Meyer, Neck
&Meeks, 2017).
 Recommendations
It is recommended that the firm undertakes initiatives to ensure
that it disinvests in the unit and instead engages in investments
with other units.
The slide provides the analysis summary and recommendations which can be adopted by the
particular unit.

Slide 28
 Analysis
The Burgers R Us can be understood to be performing poorly in a
good sector and the strategic tools reflect that, it is a loss to the
firm.
 Recommendations
For Burgers R Us, it can be recommended that, the organization
invests in considerable researchers to determine the overall
success of the unit and then invest in it (Lasserre, 2017).
The slide provides the analysis summary and recommendations which can be adopted by the
particular unit.

Slide 29
 Analysis
The Home Fresh can be stated to be performing very well within
the industry. All the strategic tools indicated the positive
performance of the unit (Ansoff et al., 2018).
 Recommendations
Therefore, the organization needs to undertake initiatives to
ensure that it is being able to invest soundly in the firm and
thereby take advantage of its growth opportunities.
The slide provides the analysis summary and recommendations which can be adopted by the
particular unit.

Slide 30
 D&H Business Portfolio
 Therefore, it can be rightfully concluded that, the D and H
Business Portfolio can be taken to be a varied portfolio.
 The presentation highlighted the manner in which each of the
portfolios have been performing in the industry
 Recommendations for each of the portfolios have also been
provided.
Hence, it can be rightfully mentioned that the different members of the D and H Food group
have been performing differently. The presentation provided a detailed analysis of the
performance of each of the groups and highlighted the manner in which they can improve in the
long run.

Slide 31
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