Stakeholder Strategy Development and Portfolio Analysis: Facebook

This project provides a comprehensive analysis of Facebook's stakeholder strategy and business portfolio. It begins with an introduction to Facebook and its stakeholders, followed by an in-depth stakeholder analysis categorizing them as swing (users), defensive (competitors), offensive (advertisers), and hold (government agencies). The analysis explores strategic options and recommendations for each stakeholder group, including privacy and safety for users, competitive interface improvements, advertising discounts, and CSR activities. The project then delves into strategy implementation, detailing how to execute strategies for each stakeholder. Furthermore, the project includes a portfolio analysis of D&H Food Group using BCG, GE-McKinsey, and Synergy matrices, evaluating business units like Munchy Biscuits, Pure Juice, Funville Chocolates, Burgers R Us, and Home Fresh, and providing strategic recommendations for each unit. The project concludes by summarizing the overall performance of stakeholder groups and business units, offering insights for long-term success.

STAKEHOLDER STRATEGY DEVELOPMENT AND
IMPLEMENTATION
Facebook
[Student Name] – [Student Number]

Introduction
• The stakeholders can be considered to be the main
players in an organization.
• The firm which has been selected for the analysis in the
presentation is Facebook (Herremans, Nazari and
Mahmoudian 2016).
• The presentation will highlight the different stakeholders of
the firm and additionally will also determine the manner in
which the firm will be required to deal with each of these
stakeholders.

Stakeholder Analysis (summary)
• Facebook is a large enterprise
• It has a large number of stakeholders who are required to be taken care of in
the right manner.
• Hence, the various stakeholders who have been selected for the analysis can
be stated to be as follows:
Users Advertisers Shareholder
s Employees Government Communities

Stakeholder Analysis (summary)
• Hence, the stakeholders which have been selected, have been categorized as
follows:
Facebook
Users Advertisers
Competitor
s
Governmen
t

Swing Stakeholder: strategic options
• The users of the Facebook have been selected as the Swing
stakeholders for the organization.
• The various strategic options available for them can be taken to be
as follows:
• The Facebook users need to be ensured that their overall privacy and safety
concerns is taken care of (Marino et al. 2018).
• In line of this, they will be required to engage in better user interface for the
different users which will enable them to perform well.
• customized content.

Swing Stakeholder: recommendations
• Having analysed the various options available to the firm, the strategic options
available for them can be understood to be as follows:
Improvised and
customized content for
the different users

Defensive Stakeholder: strategic options
• The Defensive stakeholder has been chosen as the Competitors of the
business and the various strategic options available for the business can be
taken to be as follows:
• Monitoring the existing offerings
• Ensuring that the firm is able to guard against any forces
• Improving the overall interface in order to see to it that the social media marketing website
is better than that of the various competitors.

Defensive Stakeholder: recommendations
• Having reviewed the various options available to the Competitors, the strategy
which has been highlighted for the firm can be taken to be as follows:
Improving the
Interface

Offensive Stakeholder: strategic options
• The offensive stakeholders can be selected as the various
advertisers.
• Facebook Marketplace has a large number of competitors and in
relation to this, the various strategic options available to them are
as follows:
• Improving the overall interface
• Providing them discounts (Wheelen and Hunger 2017).
• Ensuring better reach out

Offensive Stakeholder: recommendations
• Having analysed the various strategic options which are available for the firm,
the strategic recommendation which has been adopted can be considered to
be as follows:
Offering
promotional
discounts

Hold Stakeholder: strategic options
• The hold stakeholder of the operations can be understood to be
the different Governmental agencies. The various strategic options
which are available to the firm to deal with these employees are as
follows:
• CSR Activities
• Law enforcement
• Social media campaigning.

Hold Stakeholder: recommendations
• Having analysed the different strategic options which are available to the firm,
the various recommendations which can be provided to the firm are as follows:
Social media
awareness
campaign

Strategy implementation
• The different strategic options and the recommendations have been discussed
• In the following section, the various ways in which the strategy can be
implemented can be taken to be as follows:
Resource
Allocation Commitment Interaction Evaluation

Swing stakeholder; strategy implementation
• The swing stakeholders can be understood to be the different Facebook users.
The manner in which the strategy will be implemented for them can be
understood to be as follows:
Stakeholder Users
Resource Allocation Separate Task force
Commitment Shared value and participation of
employees
Interaction Public Communication
Evaluation Regular monitoring programs

Offensive stakeholder; strategy implementation
• The offensive stakeholder is the Advertisers and the strategy which has been
designed for them is as follows:
Stakeholder Advertisers
Resource Allocation Financial resources
Commitment Shared value and participation of
employees (Rothaermel 2015).
Interaction Implicit and explicit Negotiation
Evaluation Long term monitoring programs

Defensive stakeholder; strategy implementation
• The defensive stakeholders are the Competitors of Facebook. The strategy
implementation will be undertaken as follows:
Stakeholder Competitors
Resource Allocation Separate Task force and View
Commitment Shared value of employees
Interaction Public Communication
Evaluation Regular monitoring programs

Hold stakeholder; strategy implementation
• The hold stakeholder is the government.
• The strategy implementation will be done in the following manner:
Stakeholder Government
Resource Allocation Separate Task force
Commitment Participation of employees
Interaction Public Communication (Wheelen et al.
2017).
Evaluation Long term monitoring programs

Conclusion
• Hence, from the given analysis, it can be rightfully understood that,
the presentation examined the overall performance of the different
stakeholder groups.
• It examined the strategic options available to the given group and
additionally, provided recommendations which are available for the
firm.
• The manner in which the strategy can be implemented has also
been provided.

PORTFOLIO ANALYSIS
D&H Food Group

Introduction
• D&H Business Portfolio
The D and H Business Portfolio can be understood to be one of the most
successful businesses which are present.
The company is 50 years old and with respect to this, it is currently performs
in the food and beverage segment (Proctor 2014).
The presentation will analyse the overall performance of each of the units
and focus on understanding the manner in which they can improve the
operations.

BCG Matrix
A= Munchy
Biscuits
B=Pure Juice
C=Funville
chocolates
D=Burgers R Us
E=Home Fresh
?
Relative Market Share
Market Growth Rate
B and D
C
E
A

GE-McKinsey Matrix
Growth
Competitive strength of
business unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
A
E
B AND D
C

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
A
B and E
D C

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Munchy Biscuits Question Mark Growth Fit
Pure Juice Question Mark Selective Misfit
Funville Dog Harvest Parasites
Burgers R Us Cow Selective Takers
Home Fresh Star Growth Misfit

Munchy Biscuits
• Analysis
It can be analysed that the unit has been performing well. Its performance
was evaluated based on all tools and it is beneficial for the firm.
• Recommendations
It is recommended that the firm improves it investment in the particular
portfolio and ensures long term success.

Pure Juice
• Analysis
The firm does not have the capability to perform well even though it has been
performing in a considerably fair industry.
• Recommendations
The D and H group is recommended to review its overall operations before it
takes any serious decision regarding the continuity of the segment.

Funville
• Analysis
The Funville chocolates has been preforming very poorly. When compared
with all the tools, the unit`s performance has been very poor.
• Recommendations
It is recommended that the firm disinvests in the operations of the firm.

Burgers R Us
• Analysis
The performance of the Burgers R Us can be stated to be similar to that of
the Pure Juice. The firm has the capacity to perform well, but it is performing
poorly.
• Recommendations
It is recommended that the firm invests in considerable research and
development so as to ensure long term success.

Home Fresh
• Analysis
The Home Fresh tends to perform very well in the chosen industry. When
compared with different tools, it was understood that the firm has the
overall capacity to perform very well irrespective of the different industrial
forces.
• Recommendations
It is recommended that the firm continues its investment in the particular
initiative (Meyer, Neck and Meeks 2017).

Conclusion
• D&H Business Portfolio
• Hence, the presentation highlighted the overall performance of the
company and the units.
• Some units have been preforming very well whereas some units have
been performing poorly.
• It has been recommended that the firm undertakes crucial initiatives to
ensure long term success.

References
• Herremans, I.M., Nazari, J.A. and Mahmoudian, F., 2016. Stakeholder relationships,
engagement, and sustainability reporting. Journal of Business Ethics, 138(3), pp.417-435.
• Marino, C., Gini, G., Vieno, A. and Spada, M.M., 2018. A comprehensive meta-analysis on
Problematic Facebook Use. Computers in Human Behavior, 83, pp.262-277.
• Meyer, G.D., Neck, H.M. and Meeks, M.D., 2017. The entrepreneurship‐strategic
management interface. Strategic entrepreneurship: Creating a new mindset, pp.17-44.
• Proctor, T., 2014. Strategic marketing: an introduction. Routledge.
• Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.
• Wheelen, T.L. and Hunger, J.D., 2017. Strategic management and business policy.
pearson.
• Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic
management and business policy. pearson.
•