Stakeholder Strategy Development and Portfolio Analysis: Facebook

This project provides a comprehensive analysis of Facebook's stakeholder strategy and business portfolio. It begins with an introduction to Facebook and its stakeholders, followed by an in-depth stakeholder analysis categorizing them as swing (users), defensive (competitors), offensive (advertisers), and hold (government agencies). The analysis explores strategic options and recommendations for each stakeholder group, including privacy and safety for users, competitive interface improvements, advertising discounts, and CSR activities. The project then delves into strategy implementation, detailing how to execute strategies for each stakeholder. Furthermore, the project includes a portfolio analysis of D&H Food Group using BCG, GE-McKinsey, and Synergy matrices, evaluating business units like Munchy Biscuits, Pure Juice, Funville Chocolates, Burgers R Us, and Home Fresh, and providing strategic recommendations for each unit. The project concludes by summarizing the overall performance of stakeholder groups and business units, offering insights for long-term success.

STAKEHOLDER STRATEGY DEVELOPMENT AND
IMPLEMENTATION
Facebook
[Student Name] – [Student Number]

Introduction
• The stakeholders can be considered to be the main
players in an organization.
• The firm which has been selected for the analysis in the
presentation is Facebook (Herremans, Nazari and
Mahmoudian 2016).
• The presentation will highlight the different stakeholders of
the firm and additionally will also determine the manner in
which the firm will be required to deal with each of these
stakeholders.

Stakeholder Analysis (summary)
• Facebook is a large enterprise
• It has a large number of stakeholders who are required to be taken care of in
the right manner.
• Hence, the various stakeholders who have been selected for the analysis can
be stated to be as follows:
Users Advertisers Shareholder
s Employees Government Communities

Stakeholder Analysis (summary)
• Hence, the stakeholders which have been selected, have been categorized as
follows:
Facebook
Users Advertisers
Competitor
s
Governmen
t

Swing Stakeholder: strategic options
• The users of the Facebook have been selected as the Swing
stakeholders for the organization.
• The various strategic options available for them can be taken to be
as follows:
• The Facebook users need to be ensured that their overall privacy and safety
concerns is taken care of (Marino et al. 2018).
• In line of this, they will be required to engage in better user interface for the
different users which will enable them to perform well.
• customized content.

Swing Stakeholder: recommendations
• Having analysed the various options available to the firm, the strategic options
available for them can be understood to be as follows:
Improvised and
customized content for
the different users

Defensive Stakeholder: strategic options
• The Defensive stakeholder has been chosen as the Competitors of the
business and the various strategic options available for the business can be
taken to be as follows:
• Monitoring the existing offerings
• Ensuring that the firm is able to guard against any forces
• Improving the overall interface in order to see to it that the social media marketing website
is better than that of the various competitors.

Defensive Stakeholder: recommendations
• Having reviewed the various options available to the Competitors, the strategy
which has been highlighted for the firm can be taken to be as follows:
Improving the
Interface

Offensive Stakeholder: strategic options
• The offensive stakeholders can be selected as the various
advertisers.
• Facebook Marketplace has a large number of competitors and in
relation to this, the various strategic options available to them are
as follows:
• Improving the overall interface
• Providing them discounts (Wheelen and Hunger 2017).
• Ensuring better reach out

Offensive Stakeholder: recommendations
• Having analysed the various strategic options which are available for the firm,
the strategic recommendation which has been adopted can be considered to
be as follows:
Offering
promotional
discounts

Hold Stakeholder: strategic options
• The hold stakeholder of the operations can be understood to be
the different Governmental agencies. The various strategic options
which are available to the firm to deal with these employees are as
follows:
• CSR Activities
• Law enforcement
• Social media campaigning.

Hold Stakeholder: recommendations
• Having analysed the different strategic options which are available to the firm,
the various recommendations which can be provided to the firm are as follows:
Social media
awareness
campaign