Effective Leadership: Influencing Stakeholders in Organizations

This essay reflects on stakeholder influence and relationship management within organizations, drawing upon a previous assignment. It discusses the importance of stakeholders, including employees, investors, and government entities, and explores strategies for fostering positive relationships. The essay considers the role of a manager in navigating stakeholder relationships, emphasizing techniques such as increasing stakeholder participation, developing effective communication, and implementing human management theory to improve employee satisfaction and overall productivity. It also addresses the significance of employee engagement, feedback, and recognition in building strong relationships and achieving organizational goals. The essay concludes by highlighting the importance of continuous improvement in relationship management practices for effective communication and flexibility in achieving objectives. Desklib provides a platform to access similar solved assignments and study resources.

Influencing
stakeholders
(Part 2)
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Relationship management refers to the strategy in which a company is required to
maintain the ongoing level of engagement with their audience. This relationship management is
concerned with the employees and subordinates who are currently working in the organisation.
The aim of relationship management is to create a set of partnership within the organisation so
that the objective can be delivered (Guerola-Navarro and et. al., 2021). This essay covers the
reflection of the areas that are explored above in the assignment one. Further the approach of
manager who is stuck in this respective situation is also discussed so that the different set of
strategies that can be applied in this situation can be discussed. Further the approaches of
relationship management used in the firm in order to increase the productivity are discussed
below in this essay.
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MAIN BODY
Stakeholders are one of essential part of the company who helps in terms of bringing
value in the company. These stake holders contribute in the business with the help of investment
and knowledge that can be used in order to increase the growth prospects. Stakeholders are
considered as interest holders for a business who are majorly attached with business operations
(Belyaeva and et. al., 2020). In the recent times, stakeholders play an important role in growth
and development of a business as they are linked with key activities of a business. If I have been
in the role of Sheila Baker, I would have implemented various techniques like positive
relationship management and development of stakeholders matrix, approaches and theories in
order to maintain healthy relationship. The major techniques involve increasing stakeholder
participation, developing effective relationship with customers and planning a strategy to satisfy
key stakeholders. I will apply new management techniques like leadership and decision making
so that I can increase the human relation prospects which will ultimately lead to increase
productivity. Stakeholders are an essential part of building a relationship which will help in
achievement of the set objectives and goals. I would imply different set of theories such as
human management theory which will help in discovering the concepts that are helpful in
relationship management process. The human management theory is a key concept which is
related to development of a precise approach in managing employees. In this case application of
human management theory is essential for increasing employee satisfaction. In the given case
application of human relationship theory will provide major solutions in dealing with
stakeholders and developing harmony between them. In the case mentioned, application of
human management theory will also help and support in increasing the overall productivity of
the organisation. The Effective relationship management can only be implemented in the
business model if the managers and workers adjust with each other and implement the best
techniques in the process of product management. The different types of stakeholders that are
included in the process of product management are employees, investors and government. Being
a pharma company, there are several stakeholders in the business and even the government is
invested in the business. Stakeholders will increase relationship management in the organisation
as there are several areas in which the people interact and share the information regarding the
different operational areas of the company.
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In order to make the relationship management effective in the organisation it is essential
for the manger or the individual to improve the process and practices that are currently implied in
the business structure. I learnt that different set of practices like employee engagement, employee
participation and focused development of employees that can be applied in the business structure
which will improve the way in which the relationship is established between the manager and
employees. Applying different approaches such as human interaction activity will help in
bringing the workforce together which will bring clarity in the work that is being delivered by
the employees in the organisation. I will be able to well guide my subordinates through this
approach as they will follow the instructions and will achieve the required tasks and objectives
within the time frame. Employee relationship management process is considered as one of the
human resource management process which directly helps in adopting and controlling methods
and practices to regulate relations (Baashar and et. al., 2020). The employee relationship
management is one of the key approaches which helps a business entity to develop healthy
relationship with employees and develop harmony between them. The company must build up
new set of techniques like innovation and developing new innovation based process where they
develop the human resources who are looking to bring maximum efficiency in the work.
There are several ways in which the employee relations can be improved in order to
deliver maximum productivity in the business model. The very first method is setting the tone
from very first day. It is essential for the company to focus from very first day in order to
develop employee relation in the organisation. Providing positive feedback will help in terms of
providing the employees with information regarding the work that they have delivered in the
organisation. With feedbacks the employee gets a scope of improving their work as the feedback
provides about the areas in which improvements can be made by the employees. With
improvement in the work the employees will somehow improve relationship with the managers
and other people working in the organisation. This process is also helpful in recognising the
achievers, an appreciation for the work goes a long way and it establishes good relationship. This
will bring a sense of clarity in the work which will directly contribute to the process of
improvement. I would have implied all these employee relations techniques so that I can increase
the employee interaction and bring more productivity in the work. Communication with
employees solely through memos or emails is not only inefficient, but also impersonal. Workers
will easily feel as if they are not an integral part of your company if all you ever do is talk at
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them. Your employees are some of the most important resources you have, and so having two-
way personal communication is essential. Human relation theory is specifically focused on needs
of individual and the result behaviour of groups and individuals (Hans, 2021). It requires an
interpersonal approach through which the human beings can take on an interpersonal approach.
The focus of this principle is to enable human relations so that the people working in the
organisation can get motivated. The objective of the firm can be accomplished if the manager is
able to implement the human relations effectively in the business model. It will be helpful in
terms of resolving the challenges that are faced by the manager while managing the operations.
This theory will help in developing human employee relations through which the productivity
will be maximized.
Relationship management should be applied in the whole pharma company so that effective
management can be done in the team. This will help in terms of career development as the
people working in the organisation will grow accordingly. Excessive questioning must be
ignored as it puts the manager in a position where they feel violated in terms of communicating
the purpose of every task. Human resource is one of the major assets of the company that helps
in terms of driving profitability in the business. Managing appropriate relationship with the
people that are working under the manager will help in terms of achieving all objectives that are
set for the firm (Tahmasebi and Babashahi, 2021). The objective of the firm can be accomplished
if the manager is able to implement the human relations effectively in the business model. It will
be helpful in terms of resolving the challenges that are faced by the manager while managing the
operations. This theory will help in developing human employee relations through which the
productivity will be maximized.
From the assessment one I have learned about different set of areas that are essential in the
process of relationship management. The human resource working in the organisation should be
well maintained otherwise the company won’t be able to achieve its objective. I learnt that there
are different set of theories which can be applied in the current strategy and business structure as
they help in solving all the issues that are faced by the business during application of managerial
and relationship activities.
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CONCLUSION
From the above essay it can be concluded that there are several ways in which relationship
management can be maintained in the business. Relationship management process must be
enhanced so that effective communication regarding the tasks and work can be communicated to
the employees. These employees must come up with techniques in which the business can
address the implications which are faced regarding the human relations. Managing human
relations is one of the primary task of the manager in which they communicate regarding
different strategies and the subordinates also listen to different tasks that are allotted to them.
This will help in terms of establishing a communication strategy which helps the business in
bringing more flexibility in achievement of objective.
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REFERENCES
Books and Journals
Aliyu, O.A. and Nyadzayo, M.W., 2018. Reducing employee turnover intention: A customer
relationship management perspective. Journal of Strategic Marketing, 26(3), pp.241-
257.
Baashar, Y and et. al., 2020. Customer relationship management systems (CRMS) in the
healthcare environment: A systematic literature review. Computer Standards &
Interfaces, 71, p.103442.
Belyaeva, Z. and et. al., 2020. Unpacking stakeholder relationship management in the public and
private sectors: the comparative insights. EuroMed Journal of Business.
Essa, M. and Wadi, R.A., 2019, September. The Role of Employee Relations Management in
Improving Employee Performance. In ECKM 2019 20th European Conference on
Knowledge Management 2 VOLS (p. 321). Academic Conferences and publishing
limited.
Guerola-Navarro, V and et. al., 2021. Customer relationship management and its impact on
innovation: A literature review. Journal of Business Research, 129, pp.83-87.
Hans, S., 2021. Strategic Human Resource Management and Employee Relationship
Management: An Approach for Realizing Sustainable Competitive Advantage. IUP
Journal of Organizational Behavior, 20(4), pp.380-392.
Jia, Q and et. al., 2018, June. A conceptual artificial intelligence application framework in human
resource management. In Proceedings of the international conference on electronic
business (pp. 106-114).
Lee, Y., Mazzei, A. and Kim, J.N., 2018. Looking for motivational routes for employee-
generated innovation: Employees' scouting behavior. Journal of Business Research, 91,
pp.286-294.
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