Stakeholder Communication: Public & Media Relations - MPM 731 Report

This report discusses the crucial role of stakeholders, with a focus on employees, in shaping an organization's public and media relations. It emphasizes the importance of communication, both visual and oral, in enhancing these relationships. The report highlights how employees, especially PR communication technicians, contribute to brand credibility by effectively conveying company messages to the consumer base. It also explores the significance of building strong media relations for positive publicity and the potential negative impacts of poor media management. Effective communication strategies, including those used by PR technicians, are essential for maintaining good public relations and spreading the company's mission and vision. The report concludes that employees are key stakeholders in fostering positive public and media relations through strategic communication approaches. Desklib provides access to this assignment solution along with numerous other resources like past papers and solved assignments to support students' learning.

Role of
Stakeholders

Introduction
Public relations and media
relations both helpful for an
organization in developing their
brand creditability and thereby
increases the profitability and
sales rate of their business.
Hence, to improve both relations
employees plays an important
role and thereby this stakeholder
group is chosen for this audio
task.

Public relations in relation to the stakeholder
groups
 In today's business world public relations,
as well as media relations, plays a vital
role in accordance with the stakeholder
groups present in an organization
 With the help of media and public
relations, the stakeholder groups enable
to develop the brand position in the
market
 The important stakeholder groups are the
employees of the organizations and these
peoples enable a firm to increase their
positive publicity in the whole market

Role of employees
 To enhance the public and media
relations communication is an important
aspect for the employees that enable
them to spread their company
messages towards the consumer base
easily
 The employees can communicate
through visuals like website content,
press release, newsletters, blogs, and
social media posts
 With the help of this media content the
employees can easily spread their
organization message that enhances
their public relations easily

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 Communication through oral presentation
also help the employee to develop their
public and media relations in the
respective market
 To develop the oral presentation, the
employees will give speeches and thereby
arrange a survey campaign by which they
describe their products or services to the
general public
 By this approach, the organization with
the help of their respective stakeholder
groups can easily develop good public
relations and media relations respectively

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 In the organization among the stakeholder
groups, Public Relations (PR) communication
technicians are present, and they are good
writers
 The PR technicians main talents are to write
messages with evocative language and strong
imagery so that the listeners or public can easily
understand the main theme of the message
 Therefore, the roles of these PR technicians
employees are more vital in comparison to the
other employees present in an organization
 They use various strategy to develop a
professional writing project that easily can
enhance the firm public as well as media
relations in the respective market

Role of employees in maintaining
media relations
 To develop the brand position in the
market as well as in the country, the
employees have to interact with the
media on a regulatory basis
 Building strong media relations, help
the employees to develop their firm
reach and public relations all over the
country
 Placing and pitching stories is consider
to be the main role of media relations
and thereby the employees use some
strategies by which they can easily
make a good relationship with media

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 For enhancing public relations and
company business in the whole nation,
media plays an important role
 However, it can also provide a negative
impact on the respective company, and
therefore the employees should make a
proper strategy or plan so that they use
media for the positive aspect
 If the media relations enhances they
automatically these stakeholder groups
become successful to develop their
public relations standard in the
respective company market

Communication aspect of
employees
 Employees are considered as the stakeholder
group that enable a firm to make good
relationship with their consumer base through a
highly communicative approach
 Communication plays an essential role that
enables the employees to maintain good public
relations, and thereby they can easily spread
their company mission and vision towards the
targeted consumer base
 The absence of proper communication can
create various issues to the organizations for
maintaining their public relations, and thereby
they appoint PR technician to overcome their
communication challenges

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 The PR technician help the firm to increase
the brand creditability of the firm by
maintaining good public relations through
high interactive as well as communicative
aspect
 Communication helps in mainlining effective
public relations, and thereby the employees
developed an effective strategy by which
they visually as well as orally enhance their
communicative aspect
 With the help of proper communication,
aspect employees build a strong relationship
with their consumer base that makes positive
implications on their media relations

Conclusion
The employees are considered as
the main stakeholder groups that
enable a firm to maintain both
positive public as well as media
relations in the respective market.
Besides this, it is noticed that
communication through visual and
oral presentation also help the
employees to develop their both
public and media relations. Hence
it is concluded that the
communicative aspect plays an
important role in the employees in
building good public relations.

References
 Ferguson, M.A., 2018. Building theory in public relations: Interorganizational relationships as a
public relations paradigm. Journal of Public Relations Research, 30(4), pp.164-178.
 Gregory, A., 2016. Public relations and management. In The public relations handbook (pp. 76-
100). Routledge.
 Karanges, E., Johnston, K., Beatson, A. and Lings, I., 2015. The influence of internal
communication on employee engagement: A pilot study. Public Relations Review, 41(1),
pp.129-131.
 Mishra, K., Boynton, L. and Mishra, A., 2014. Driving employee engagement: The expanded
role of internal communications. International Journal of Business Communication, 51(2),
pp.183-202.
 Mostafa, A.M.S., Gould‐Williams, J.S. and Bottomley, P., 2015. High‐performance human
resource practices and employee outcomes: the mediating role of public service
motivation. Public Administration Review, 75(5), pp.747-757.
 Qrunig, L.A. and Qrunig, J.E., 2016. Toward a theory of the public relations behavior of
organizations: Review of a program of research. In Public relations research annual (pp. 37-
74). Routledge.