Stakeholder Engagement Plan: Sydney Airport Runway Development Project

This report presents a stakeholder engagement plan designed to foster active participation and strong relationships with stakeholders associated with Sydney Airport's new parallel runway. The plan outlines objectives such as encouraging stakeholder involvement, enhancing relationships, mitigating risks, and evaluating outcomes. It details strategies for communication, including clear language, visual aids, and defining technical terms. The implementation plan involves assigning responsibilities, designing engagement activities, and establishing monitoring systems. Furthermore, the report covers a stakeholder engagement program that emphasizes new ventures, support services, and economic benefits. Media and press coverage strategies, e-mail and mail services, and meeting/briefing protocols are also discussed to ensure comprehensive stakeholder engagement. The overall goal is to create attractive opportunities to draw in stakeholders and ensure their effective participation in the airport's development.

Stakeholder engagement plan
for a new parallel runway at
Sydney Airport

Introduction
It is important to utilize various ways
to bring more stakeholders towards
the airport. Different facilities and
opportunities will be offered to the
stakeholders for their active
association with the airport.

Objectives of the stakeholder engagement plan
 To encourage various stakeholders to get associated with the airport
 To develop stronger relationship with the stakeholders
 To reduce the risks and issues associated with stakeholder engagement
 To evaluate the desired outcomes of stakeholder engagement
 To implement suitable and effective plans
 To enhance the social and active participation of the stakeholders

Development of stakeholder managing activities
 Enhancing the communication process with the stakeholders
 Use of simple and effective language in order to make the stakeholders
understand easily
 Providing meanings and definition of technical terms associated with
airport functions (Eskerod et al., 2015)
 Use of charts, tables and posters to assist the stakeholders getting
engaged with the airport

Stakeholder Implementation plan
 Distributing work to different employees and staff by their capability
and suitability
 Designing of stakeholder engagement plan
 Providing details to all the stakeholders regarding their role
 Offering opportunities to community regarding the project
 Developing work schedule regarding stakeholder activities and role
 Establishment of control and monitoring department

Stakeholder Engagement Program
 Appreciation of new ventures as well as enhancing the development
strategies
 Establishment of the support and management department
 Assisting the stakeholders as per their satisfaction level
 Examining the advancements of economic benefits concerning the jobs
(Holloway, 2016)
 Providing job management support for the stakeholders to get
associated with the airport

Media and Press coverage
 Arranging hall for media persons for getting complete media coverage
 Use of print and electronic media for promotions (Jones et al., 2017)
 Development and arrangement of the media kit to execute the plan
 Distribution of work opportunities with the help of print and electronic
media
 Assisting media persons as per their satisfaction level

E-Mail and Mail services
 Using the e-mail services for reaching particular persons or
organizations
 Attracting various persons by sending them email
 Use of print media to communicate effectively with the concerned
stakeholders (Garcia‐Castro, and Francoeur, 2016)
 Enhancing the Privacy and confidential policies of the airport
 Enhancing the communication process using simple language
 Arranging services for stakeholders to find job opportunities

Meetings and Briefings
 Opening opportunities for different stakeholders to meet respective
representatives
 Conduction of workshops for helping stakeholders regarding
appropriate information
 Arranging public meetings for establishing relationship between
stakeholders and public
 Arranging discussion sessions in order to sort out stakeholder’s issues
 Inviting wide range of the representatives as well as members of the
entire firm

Conclusion
The Presentation concludes the discussion
of the strategies in order to bring more
stakeholders and their effective
engagement with the Sydney airport. It is
important to open up different attractive
opportunities to attract more stakeholders.

References
 Jones, T.M., Wicks, A.C. and Freeman, R.E., 2017. Stakeholder theory: The state
of the art. The Blackwell guide to business ethics, pp.17-37.
 Holloway, J., 2016. What stakeholder management should learn from sales
and marketing. Further Advances in Project Management: Guided Exploration
in Unfamiliar Landscapes (1st. Ed). New York: Gower Book, p.236.
 Eskerod, P., Huemann, M. and Savage, G., 2015. Project stakeholder
management—Past and present. Project Management Journal, 46(6), pp.6-14.
 Garcia‐Castro, R. and Francoeur, C., 2016. When more is not better:
Complementarities, costs and contingencies in stakeholder
management. Strategic Management Journal, 37(2), pp.406-424.