MBA501: Facebook Stakeholder Strategy Development and Implementation

This presentation provides a comprehensive analysis of Facebook's stakeholder strategy, focusing on stakeholder identification, strategic options, and implementation. The presentation identifies key stakeholders, including users, advertisers, government, and employees. It then explores strategic options for each stakeholder group, such as improving privacy policies for users, engaging in better pricing techniques for advertisers, improving employee pay levels, and promoting anti-cybercrime laws for the government. Recommendations are provided for each stakeholder, and a strategy implementation framework is presented, covering resource allocation, commitment, interaction, and evaluation. The presentation aims to provide Facebook with a roadmap for effectively managing its stakeholders and achieving long-term success.

Slide 1
STAKEHOLDER STRATEGY DEVELOPMENT AND IMPLEMENTATION
Facebook
[Student Name] – [Student Number]

Slide 2
I NTRODUCTION
 Facebook is required to attain the support of the different
stakeholders to achieve its objectives.
 However, it is integral for Facebook to ensure that it is being able
to successfully look out for the different stakeholders
 Hence, in this assessment, the presentation will identify the
different stakeholders of Facebook and in addition to this, analyse
the manner in which it will be able to carryout the objectives of the
firm (Haigh, Brubaker & Whiteside, 2013).
 The presentation will highlight the overall performance of the
stakeholders and provide recommendations based on the same.
The stakeholders form an important part of the organization. The stakeholders provide adequate
support to the organization and assist the firm in attaining long term success. However, very
often the different organizations fail to perform adequately well because they fail to cater to the
needs of the different stakeholders (Cuppen ,2016). Hence, the main motive of the particular
presentation is to understand the manner in which the firm is required to deal with the different
stakeholders and the various strategies which the firm prepares for it in the long run. The
presentation will highlight the different integral strategies required and make recommendations.

Slide 3
STAKEHOLDER ANALYSIS (SUMMARY )
 The stakeholders can be identified as the stakeholders which have
a stake in the overall success of the firm.
 The various stakeholders of the organization can be identified as
follows:
Users Advertisers Shareholders Employees Government Communities
An organization can be understood to have a large number of stakeholders like the Users,
employees, advertisers, suppliers, competitors, government, management and the public.
However, all these stakeholder groups are not important and in order to see to it that the firm is
able to remain competitive, certain primary stakeholders have to be determined and strategies
need to be undertaken based on the same (Eskerod & Jepsen, 2016).

Slide 4
STAKEHOLDER ANALYSIS (SUMMARY )
 Having identified the different stakeholders of the organization,
the main key stakeholders present for the firm are as follows:
•Offensive•Hold
•Defensive•Swing
Facebook
Users Advertisers
EmployeesGovernment
Therefore, as mentioned earlier, there exist a certain group of stakeholders which are required
to be prioritized by the organization over the different stakeholder groups. These stakeholder
groups can be taken to be as follows:
Users
Advertisers
Government
Employees
The firm would be required to deal with each of these stakeholder groups in an effective
manner. In line with this, the following sides will prepare strategies and recommend the ways in
which the implementation can be undertaken.

Slide 5
SWING STAKEHOLDER : STRATEGIC OPTIONS
 The Facebook users have been selected as the Swing Stakeholders.
 These users are the main reason for which the firm functions.
 The different strategic options which are available for the users
can be stated to be as follows: Working on the website interface Improving the privacy policies of the website Gaining an insight into the domain of customized content.
The Facebook users have been selected as the Swing Stakeholders. The different strategies
which have to be selected for these stakeholders can be understood to be the strategies which
will contribute towards ensuring long term success. Hence, the different strategic options which
are available for the stakeholders can be taken to be as follows:
Working on the website interface
Improving the privacy policies of the website (Eskerod & Larsen, 2018)
Gaining an insight into the domain of customized content.

Slide 6
SWING STAKEHOLDER : RECOMMENDATIONS
 The best strategy which can be applied for these stakeholders can
be understood to be as follows:
 Improving privacy and related regulations
 The firm needs to ensure that it is being able to maintain the
different privacy as well as related regulations in order to see to it
that the users benefit from this initiative in the long run (Ji et al.,
2017).
After evaluating the different recommendations which are present for the Swing Stakeholders,
the strategy which has been effectively selected for this stakeholder group can be taken to be
as follows:
Improving the privacy and related regulations
By ensuring that the privacy and related regulations of the firm can be met with and that the
digital space becomes safer for the different consumers, Facebook will be essentially able to
highlight the usage benefits of the site and hence increase the traffic to a great extent.

Slide 7
DEFENSIVE STAKEHOLDER : STRATEGIC OPTIONS
 The Defensive stakeholders are the Advertisers.
 The advertisers can be taken to be the stakeholders who get
involved in publishing an advertisement about the application of
the goods and related notices.
 The Advertisers serve as a huge source of income for the operations
of Facebook.
 The various strategic options which are available for the firm can
be understood as follows: Improving long term communication with the advertisers Engaging in better negotiation Engaging in better pricing techniques.
The defensive stakeholders which have been selected for the organization can be understood to
be the Advertisers who publish their purpose related advertisements on the website. In regard of
this, it is critical to understand that the advertisers are required to be served well as it will assist
in ensuring that the firm is able to grow well in the long run. The different strategic options
available for the firm can be stated to be the:
Improving long term communication with the advertisers
Engaging in better negotiation
Engaging in better pricing techniques.

Slide 8
DEFENSIVE STAKEHOLDER : RECOMMENDATIONS
 The strategic recommendation which has been chosen from the
different strategic options can be stated to be as follows:
 Engaging in better pricing techniques
 The firm can engage in better pricing techniques so as to ensure
that it is successfully being able to manage the different
stakeholders and in addition to this, it will ensure higher dealings
with the firm which will lead to better revenue earning capability
of the firm (Kim, Kim & Nam, 2014).
Various strategies had been essentially recommended for the different Advertisers. However,
the strategy which has been selected to be applied in the firm can be understood to be as
follows:
Engaging in better pricing techniques (Hansen, 2013)
When Facebook would be successfully able to provide the different stakeholders with a better
pricing option, then in such a case, the advertisers would be inclined to advertise more in the
given domain. This would increase the overall revenue of the enterprise and d lead to long term
success.

Slide 9
OFFENSIVE STAKEHOLDER : STRATEGIC OPTIONS
 The offensive stakeholder which has been chosen for the
organization can be understood to be as follows:
 Engagement of employee
 Increasing the pay level
 Better employee performance reviews
The offensive stakeholders have been chosen as the employees of the firm and the different
strategies which have been selected for this stakeholder group can be understood to be as
follows:
Engagement of employee
Increasing the pay level
Better employee performance reviews
Hence, these strategies would assist the firm in achieving success in the long run as this would
encourage the employees to perform well and thereby attain the different objectives of the firm.

Slide 10
OFFENSIVE STAKEHOLDER : RECOMMENDATIONS
 It needs to be understood that the employees form an integral part
of the organization and all the firms which want to ensure long
term success will be required to engage in the successful
relationship with the different employees.
 The strategic option available to these employees are as follows:
 Better pay level
 This strategy recommends that when the different employees are
being promoted to a better level then in such a case, they are
provided with a comparatively better pay level which will ensure
that they are motivated to perform adequately well (Missonier &
Loufrani-Fedida, 2014).
Out of the given recommended strategies, the most appropriate strategy which can be chosen
for the Offensive stakeholders can be taken to be the Better pay level. The pay level can be
understood to be an integrate motivator for the different employees to perform in a better
manner and be able to ensure that, the overall strategic goals and objectives can be achieved.

Slide 11
HOLD STAKEHOLDER : STRATEGIC OPTIONS
 The Hold stakeholders have been taken as the Government.
 The government agencies have a key role to play in the overall
performance of the organization.
 The different strategies available for the Government is as follows: Promotion of anti cyber crime laws Ensuring employment Creation of social awareness
The hold stakeholder is the government. The governmental organizations forms an integral part
of the operations of the firm and if any firm wants to perform well in the long run then in such a
case, it would be required to ensure that, it is being able to formulate certain strategies which
would assist it in dealing with the different governmental agencies as present. The strategic
options available to the firm can be understood to be as follows:
Promotion of anti-cybercrime laws
Ensuring employment
Creation of social awareness

Slide 12
HOLD STAKEHOLDER : RECOMMENDATIONS
 After understanding the different strategic options which are
available for the firm, it can be stated that the strategic option
which will be best suited for the firm can be taken to be as follows:
 The Facebook can look out for various avenues to improve the
overall manner in which it is successfully able to raise the
employment level as this will ensure that the firm will be able to
engage in long term success.
After reviewing the various strategic options which are available for the firm, the options which
have been selected for the overall implementation of the plan and related management of the
government can be taken to be as follows:
The employment can be considered to be a serious concern and al the firms which are involved
in the operations of the business would be required to see to it that, they are able to create
adequate employment opportunities which will ensure that the society as a whole benefits from
the initiative.