MBA501: Facebook Stakeholder Strategy Development and Implementation

This presentation provides a comprehensive analysis of Facebook's stakeholder strategy, focusing on stakeholder identification, strategic options, and implementation. The presentation identifies key stakeholders, including users, advertisers, government, and employees. It then explores strategic options for each stakeholder group, such as improving privacy policies for users, engaging in better pricing techniques for advertisers, improving employee pay levels, and promoting anti-cybercrime laws for the government. Recommendations are provided for each stakeholder, and a strategy implementation framework is presented, covering resource allocation, commitment, interaction, and evaluation. The presentation aims to provide Facebook with a roadmap for effectively managing its stakeholders and achieving long-term success.

Slide 1
STAKEHOLDER STRATEGY DEVELOPMENT AND IMPLEMENTATION
Facebook
[Student Name] – [Student Number]

Slide 2
I NTRODUCTION
 Facebook is required to attain the support of the different
stakeholders to achieve its objectives.
 However, it is integral for Facebook to ensure that it is being able
to successfully look out for the different stakeholders
 Hence, in this assessment, the presentation will identify the
different stakeholders of Facebook and in addition to this, analyse
the manner in which it will be able to carryout the objectives of the
firm (Haigh, Brubaker & Whiteside, 2013).
 The presentation will highlight the overall performance of the
stakeholders and provide recommendations based on the same.
The stakeholders form an important part of the organization. The stakeholders provide adequate
support to the organization and assist the firm in attaining long term success. However, very
often the different organizations fail to perform adequately well because they fail to cater to the
needs of the different stakeholders (Cuppen ,2016). Hence, the main motive of the particular
presentation is to understand the manner in which the firm is required to deal with the different
stakeholders and the various strategies which the firm prepares for it in the long run. The
presentation will highlight the different integral strategies required and make recommendations.

Slide 3
STAKEHOLDER ANALYSIS (SUMMARY )
 The stakeholders can be identified as the stakeholders which have
a stake in the overall success of the firm.
 The various stakeholders of the organization can be identified as
follows:
Users Advertisers Shareholders Employees Government Communities
An organization can be understood to have a large number of stakeholders like the Users,
employees, advertisers, suppliers, competitors, government, management and the public.
However, all these stakeholder groups are not important and in order to see to it that the firm is
able to remain competitive, certain primary stakeholders have to be determined and strategies
need to be undertaken based on the same (Eskerod & Jepsen, 2016).

Slide 4
STAKEHOLDER ANALYSIS (SUMMARY )
 Having identified the different stakeholders of the organization,
the main key stakeholders present for the firm are as follows:
•Offensive•Hold
•Defensive•Swing
Facebook
Users Advertisers
EmployeesGovernment
Therefore, as mentioned earlier, there exist a certain group of stakeholders which are required
to be prioritized by the organization over the different stakeholder groups. These stakeholder
groups can be taken to be as follows:
Users
Advertisers
Government
Employees
The firm would be required to deal with each of these stakeholder groups in an effective
manner. In line with this, the following sides will prepare strategies and recommend the ways in
which the implementation can be undertaken.

Slide 5
SWING STAKEHOLDER : STRATEGIC OPTIONS
 The Facebook users have been selected as the Swing Stakeholders.
 These users are the main reason for which the firm functions.
 The different strategic options which are available for the users
can be stated to be as follows: Working on the website interface Improving the privacy policies of the website Gaining an insight into the domain of customized content.
The Facebook users have been selected as the Swing Stakeholders. The different strategies
which have to be selected for these stakeholders can be understood to be the strategies which
will contribute towards ensuring long term success. Hence, the different strategic options which
are available for the stakeholders can be taken to be as follows:
Working on the website interface
Improving the privacy policies of the website (Eskerod & Larsen, 2018)
Gaining an insight into the domain of customized content.

Slide 6
SWING STAKEHOLDER : RECOMMENDATIONS
 The best strategy which can be applied for these stakeholders can
be understood to be as follows:
 Improving privacy and related regulations
 The firm needs to ensure that it is being able to maintain the
different privacy as well as related regulations in order to see to it
that the users benefit from this initiative in the long run (Ji et al.,
2017).
After evaluating the different recommendations which are present for the Swing Stakeholders,
the strategy which has been effectively selected for this stakeholder group can be taken to be
as follows:
Improving the privacy and related regulations
By ensuring that the privacy and related regulations of the firm can be met with and that the
digital space becomes safer for the different consumers, Facebook will be essentially able to
highlight the usage benefits of the site and hence increase the traffic to a great extent.

Slide 7
DEFENSIVE STAKEHOLDER : STRATEGIC OPTIONS
 The Defensive stakeholders are the Advertisers.
 The advertisers can be taken to be the stakeholders who get
involved in publishing an advertisement about the application of
the goods and related notices.
 The Advertisers serve as a huge source of income for the operations
of Facebook.
 The various strategic options which are available for the firm can
be understood as follows: Improving long term communication with the advertisers Engaging in better negotiation Engaging in better pricing techniques.
The defensive stakeholders which have been selected for the organization can be understood to
be the Advertisers who publish their purpose related advertisements on the website. In regard of
this, it is critical to understand that the advertisers are required to be served well as it will assist
in ensuring that the firm is able to grow well in the long run. The different strategic options
available for the firm can be stated to be the:
Improving long term communication with the advertisers
Engaging in better negotiation
Engaging in better pricing techniques.

Slide 8
DEFENSIVE STAKEHOLDER : RECOMMENDATIONS
 The strategic recommendation which has been chosen from the
different strategic options can be stated to be as follows:
 Engaging in better pricing techniques
 The firm can engage in better pricing techniques so as to ensure
that it is successfully being able to manage the different
stakeholders and in addition to this, it will ensure higher dealings
with the firm which will lead to better revenue earning capability
of the firm (Kim, Kim & Nam, 2014).
Various strategies had been essentially recommended for the different Advertisers. However,
the strategy which has been selected to be applied in the firm can be understood to be as
follows:
Engaging in better pricing techniques (Hansen, 2013)
When Facebook would be successfully able to provide the different stakeholders with a better
pricing option, then in such a case, the advertisers would be inclined to advertise more in the
given domain. This would increase the overall revenue of the enterprise and d lead to long term
success.

Slide 9
OFFENSIVE STAKEHOLDER : STRATEGIC OPTIONS
 The offensive stakeholder which has been chosen for the
organization can be understood to be as follows:
 Engagement of employee
 Increasing the pay level
 Better employee performance reviews
The offensive stakeholders have been chosen as the employees of the firm and the different
strategies which have been selected for this stakeholder group can be understood to be as
follows:
Engagement of employee
Increasing the pay level
Better employee performance reviews
Hence, these strategies would assist the firm in achieving success in the long run as this would
encourage the employees to perform well and thereby attain the different objectives of the firm.

Slide 10
OFFENSIVE STAKEHOLDER : RECOMMENDATIONS
 It needs to be understood that the employees form an integral part
of the organization and all the firms which want to ensure long
term success will be required to engage in the successful
relationship with the different employees.
 The strategic option available to these employees are as follows:
 Better pay level
 This strategy recommends that when the different employees are
being promoted to a better level then in such a case, they are
provided with a comparatively better pay level which will ensure
that they are motivated to perform adequately well (Missonier &
Loufrani-Fedida, 2014).
Out of the given recommended strategies, the most appropriate strategy which can be chosen
for the Offensive stakeholders can be taken to be the Better pay level. The pay level can be
understood to be an integrate motivator for the different employees to perform in a better
manner and be able to ensure that, the overall strategic goals and objectives can be achieved.

Slide 11
HOLD STAKEHOLDER : STRATEGIC OPTIONS
 The Hold stakeholders have been taken as the Government.
 The government agencies have a key role to play in the overall
performance of the organization.
 The different strategies available for the Government is as follows: Promotion of anti cyber crime laws Ensuring employment Creation of social awareness
The hold stakeholder is the government. The governmental organizations forms an integral part
of the operations of the firm and if any firm wants to perform well in the long run then in such a
case, it would be required to ensure that, it is being able to formulate certain strategies which
would assist it in dealing with the different governmental agencies as present. The strategic
options available to the firm can be understood to be as follows:
Promotion of anti-cybercrime laws
Ensuring employment
Creation of social awareness

Slide 12
HOLD STAKEHOLDER : RECOMMENDATIONS
 After understanding the different strategic options which are
available for the firm, it can be stated that the strategic option
which will be best suited for the firm can be taken to be as follows:
 The Facebook can look out for various avenues to improve the
overall manner in which it is successfully able to raise the
employment level as this will ensure that the firm will be able to
engage in long term success.
After reviewing the various strategic options which are available for the firm, the options which
have been selected for the overall implementation of the plan and related management of the
government can be taken to be as follows:
The employment can be considered to be a serious concern and al the firms which are involved
in the operations of the business would be required to see to it that, they are able to create
adequate employment opportunities which will ensure that the society as a whole benefits from
the initiative.

Slide 13
STRATEGY IMPLEMENTATION
 As the previous slides discussed the different stakeholders who are
present and integral to the overall operations of the firm, it is in
crucial that the strategic recommendations are put to good use
 In the next slides, the manner in which the organization will
implement the different plans related to the stakeholders will be
highlighted (Rieder, 2013).
 The following strategic implementation framework will be applied.
Resource Allocation
Commitment
Interaction
Evaluation
Having discussed the various strategic options which are available to the firm, the following
sections will decide on the various ways in which these strategies which have been designed
and adopted can be improved to a great extent. The framework which is generally followed for
the strategic implementation can be understood to be the Resource allocation, Commitment,
Interaction and Evaluation. Hence, the various strategies which have been recommended will
now be analyzed in order to gain an idea of how the operations will be successful in the long
run.

Slide 14
SWING STAKEHOLDER ; STRATEGY IMPLEMENTATION
 The way in which the strategy will be implemented for the swing
stakeholder can be understood to be as follows:
Facebook Users
Resource Allocation To fulfill the needs of the users, a separate task
force has to be assigned adequately in order to
ensure that the resources can be aligned
successfully.
Commitment Active participation from the stakeholder side
will be required.
Interaction The public communication needs to be applied
to ensure that the message may be conveyed
to the stakeholders.
Evaluation Long term monitoring programs along with
short term evaluation programs (Lienert,
Schnetzer & Ingold,2013).
The above table describes the manner in which the Facebook users will be successfully able to
benefit from the strategic options and strategies which have been selected for them. The table
has been divided into four different categories that of Resource allocation, commitment,
interaction and evaluation which would assist in understanding how each of the aspects is
undertaken by the Facebook Users.

Slide 15
OFFENSIVE STAKEHOLDER ; STRATEGY IMPLEMENTATION
 The way in which the strategy will be implemented for the
offensive stakeholder can be understood to be as follows:
Employees
Resource Allocation For the employees a dedicated department would
be required to make the changes as possible.
Commitment The shared value of the employees is required
Interaction The communication with the different employees
needs to take place in the form of implied
negotiation.
Evaluation Short term evaluation programs need to be
applied.
The offensive stakeholders are the various Employees who are present in the organization.
They form an integrate part of the organization and hence, the formation of various strategies
for their benefit can be considered to be crucial. The given table provides an overview of the
manner in which the strategy regarding the employees can be applied in a firm.

Slide 16
DEFENSIVE STAKEHOLDER ; STRATEGY IMPLEMENTATION
 The way in which the strategy will be implemented for the
offensive stakeholder can be understood to be as follows:
Advertisers
Resource Allocation A dedicated workforce and certain financial
considerations would be required
Commitment Active Participation
Interaction Explicit negotiation
Evaluation Long term monitoring programs.
The above slide provides the manner in which the different Advertisers can be dealt with. In line
with this, it is integral to understand that the different Advertisers have to be adequately
supported in the organization and steps must be undertaken to ensure their overall wellbeing in
the firm (Saxton
& Waters, 2014).

Slide 17
HOLD STAKEHOLDER ; STRATEGY IMPLEMENTATION
 The way in which the strategy will be implemented for the
offensive stakeholder can be understood to be as follows:
Government
Resource Allocation Dedicated task force
Commitment Shared value and active participation would be
required from the side of the employees.
Interaction Public communication required
Evaluation Long term monitoring programs required
The Hold strategy for the Governmental organizations which has been selected earlier has been
presented in the table. The use of the four framework model has been used.

Slide 18
CONCLUSION
 Therefore, from the analysis done previously, it can be rightfully
mentioned that, managing the different stakeholders is integral to
the overall goals of the organization and any firm which wants to
have a better competitive positioning in the market would be
required to form strategies to deal with them.
 The presentation highlighted four major strategies which can be
used by the firm to deal with the different stakeholder groups and
also highlighted the manner in which these strategies are to be
implemented by the organization.
Hence, it can be rightfully concluded that, the management of the stakeholders in an
organization is a difficult task and if the firms want to ensure long term success then, in such a
scenario, they would be essentially required to undertake an analysis which would help them in
prioritizing the stakeholders and in a manner similar to this, help in understanding the different
strategies which can be applied for the stakeholders in order to ensure success in the long run.

Slide 19
PORTFOLIO ANALYSIS
D&H Food Group

Slide 20
I NTRODUCTION
 D&H Business Portfolio
The Delicious and Healthy Food operates within the Good and
beverage industry.
The organization currently has 5 subsidies which are involved in
the operations of the industry
The presentation will make use of strategic tools to highlight the
manner in which each of these subsidies has been performing and
underline certain recommendations which can be made use of for
each of them.
The D and H portfolio can be understood to be an organization which is functioning in the food
and beverage industry since the last 50 years and has five different subsidiaries functioning
under it. There are certain issues which are being faced by some of the units and hence, the
aim of the presentation is to analyse the different units using the medium of a strategic
management tool and be able to understand how the unit tends to perform and the
shortcomings of the same.

Slide 21
BCG M ATRIX
?
Relative Market Share
Market Growth Rate
A= Munchy
Biscuits
B=Pure Juice
C=Funville
chocolates
D=Burgers R Us
E=Home Fresh
C
B and D E
A
The given tool which has been applied can be taken to be the BCG matrix. The BCG matrix is a
useful tool which helps in deciding upon the overall performance of a unit based on the Market
Growth and the Market Share. The growth rate of the units has been selected as the Market
Growth Rate whereas the share of income earned by the unit as compared to the Market size
has been taken as the relative market share. In line with this, the position of the firms in the
matrix can be taken to be as follows:
Question mark: The Question marks of the industry can be understood to be those firms which
have a questionable performance and are not being able to perform well despite the high growth
rate of the industry. The Pure Juice and the Burgers R Us can be understood to be the question
marks in the industry.
Dog: The Dog of the industry can be taken to be those units which are performing poorly and
are present in a slow growing industry as well. The Dog in the given portfolio can be taken to be
the Funville chocolates (Rothaermel, 2015).
Cow: The cash cows can be taken to be those units which have been performing very well even
in a low growing industry. These are the actual performers in the industry and in case of the D
and H group the cash cow is the Munchy Biscuit
Stars: The stars can be considered to be the best performing units as present in the industry. In
the case of the D and H group, the organization which is the Star of the group can be
considered to be the Home Fresh

Slide 22
GE-M CK INSEY MATRIX
Growt
h
Competitive strength of
business unit
High Med Low
Industry
attractiveness High
Med
Low
Growt
h
Harves
t
Selective Harves
t
Harves
t
Selective
SelectiveGrowt
h
E A
B AND D
C
GE McKinsey Matrix
The GE McKinsey Matrix can be taken to be a matrix which assists in understanding the
manner in which in which the firm is required to deal with the different subsidiaries as present. In
line of this, the Home Fresh of the D and H group is present in the Growth grid. In line with this,
the Munchy Biscuits can also be understood to be present in the Growth grid (Proctor, 2014).
On the other hand, the Pure Juice and Burgers R Us are present in the Selective grid which
means that the firm is required to undertake a strategic decision regarding the portfolio
performance. On the other hand, the Funville chocolates will be present in the Harvest section
because it has been performing poorly.

Slide 23
SYNERGY MATRIX
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
A
B and E
D C
Synergy Matrix
The Synergy Matrix helps in understanding whether a firm is a fit or a misfit in the organization.
With respect to this, it can be rightfully mentioned that, the Munchy Biscuits can be taken to be a
fit into the portfolio whereas the Pure Juice and the Home fresh can be understood to be misfits.
On the other hand, the Funville chocolates can be taken to be a parasite which is taking away
all the funds of the organization. In line with this, the Burgers R Us can be taken to be a taker
which has been taking over the different resources of the firm (Doz, 2017).

Slide 24
BUSINESS CATEGORISATION
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Munchy Biscuits Question Mark Growth Fit
Pure Juice Question Mark Selective Misfit
Funville Dog Harvest Parasites
Burgers R Us Cow Selective Takers
Home Fresh Star Growth Misfit
The given slide tends to summarise the overall performance of each of the units of the D and H
Group and categorizes them into the various slots under the various tools.

Slide 25
MUNCHY BISCUITS
 Analysis
 Therefore from the analysis it can be rightfully understood that,
the Munchy Biscuits is a good performer in the given portfolio.
This was proved by the various strategic tools which were
applied in the examination of the operations.
 Recommendations
 It is recommended to the D and H Group that it engages in
research and development which would then lead to a
considerable growth of the unit in the long run. The
Investments in the unit can be made soundly.
Hence, it can be understood from the overall analysis of the Munchy Biscuits that as per all the
strategic tools, the company has been performing considerably well. The firm has been earning
a large amount of funds and is assisting the group to grow to a great extent.
With respect to this, it can be rightfully recommended that, the D and H Group needs to invest
more into the segment and see to it that they are able to undertake and advantage of the growth
opportunities so as to ensure that the firm is able to perform well in the long run.

Slide 26
PURE J UICE
 Analysis
 The application of the different tools reflected that Pure Juice
can be taken to be a poor performer in the given portfolio. It can
also be mentioned that, as per the different tools, it is a misfit
into the portfolio of the firm.
 Recommendations
 Therefore, it is recommended that the firm takes a strategic
stand whereby it decides whether to invest in the operations or
not.
The pure juice is a poorly performing unit in the portfolio of the D and H Group and in line with
this, it can be rightfully mentioned that, the firm has been taking away a large number of
resources of the firm and therefore, measures to revive the unit have to be undertaken at
various levels. In line with this, it has been recommended that the unit is researcher into a
strategic decision is taken to determine whether the industry would be able to perform well or
not.

Slide 27
FUNVILLE
 Analysis
 From the analysis of the various tools, it was rightfully
examined that the firm is been performing very poorly and with
respect to this, it has been taking up the funds of the
organization.
 Recommendations
 Therefore, from the analysis it can be rightfully understood that
further investment into the portfolio would not be beneficial
and hence, the firm is required to disinvest in the unit.
The Funville has been performing very poorly. With respect to all the Strategic management
tools which are present, it can be understood that the firm is performing poorly in a low growing
industry and hence, it is not being able to bring about adequate revenue for the firm. In line with
this, it has to be understood that, it is recommended to the organization that it is being able to
disinvest in the unit and be able to invest the funds instead in a better organization.

Slide 28
BURGERS R US
 Analysis
 The analysis depicted that, the Burgers R Us can be taken to be
a taker in the portfolio an by performing in a low incoming
group, it has been taking up the major resources of the firm. In
line of this, it is integral for the firm to ensure that, it is
successfully being able to take strategic decision.
 Recommendations
 It is recommended that the firm investigates into research and
development, which would assist the firm in determining
whether the investment into the portfolio would be beneficial or
not.
The Burgers are us is another unit in the portfolio which has been performing poorly. The unit is
a taker and is taking away all the resources of the organization but is not being able to provide
the return to the firm in the right manner (Duggan et al., 2015). In line with this, it is
recommended to the organization that the firm invests adequately in effective research and
development which would assist in ensuring whether the portfolio is successful in the long run or
not.

Slide 29
HOME FRESH
 Analysis
 The tools such as the GE matrix, Synergy Matrix and the BCG
Matrix depict that the Home fresh is the best performing
subsidiary of the D and H Food Group.
 Recommendations
 Hence, it is with respect to this, it is recommended that the firm
invests more into the portfolio and is able to take advantage of
the growing unit.
The Home Fresh unit of the portfolio can be taken to be the poorest performing portfolio and
with respect to this, it can be understood that based on all the strategic management tools the
firm has been performing well and helping to attain the overall objectives of the firm. Hence, it is
recommended to the organization that it engages in active investment into the unit which would
assist it in ensuring success.

Slide 30
CONCLUSION
 D&H Business Portfolio
 Therefore, after the analysis of the portfolio, it can be rightfully
understood that the firm has different portfolios which have
been performing differently.
 The presentation highlighted the performance of each of these
portfolios and examined the manner in which they perform.
 Certain recommendations have been provided for each of the
units.
Hence, in conclusion, it can be rightfully mentioned that, the D and H Business Portfolio is
varied in nature and that the different units in the portfolio have been performing in a poor
manner. With respect to the analysis, it was found that the there are various units which require
an increased investment whereas; there are units which require disinvestment as well.
Therefore, it is the duty of the D and H business portfolio to ensure that it is able to make a
sound decision.

Slide 31
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