MBA501: Dynamic Strategy - Facebook Stakeholder Strategy and Analysis

This presentation provides a comprehensive analysis of Facebook's stakeholder strategy and portfolio. It begins by identifying generic strategy programs for Facebook's key stakeholders: users, advertisers, employees, and the government. The presentation then recommends specific strategic approaches for each stakeholder group, including strategies for setting goals, targeting audiences, and implementing effective advertising campaigns. The analysis extends to portfolio analysis, utilizing the BCG matrix to assess the performance of Facebook's products like Instagram, Oculus, WhatsApp, and Messenger, and the GE-McKinsey matrix to evaluate the overall business portfolio. The presentation concludes with business portfolio recommendations for Facebook, emphasizing the importance of government compliance, user privacy, and user-friendly interface optimization. It also highlights the need for Facebook to maintain its leadership in social media and explore opportunities in other areas. The presentation uses relevant references to support the analysis.

Stakeholder Strategy development and
Portfolio Analysis

Stakeholders of Facebook
• Users of the social media
• The advertisers
• The employees of the community
• Governments

Generic strategy programs for the users
• Users determine the popularity and the attractiveness of Facebook.
• The users are interested and ready to share their personal and security information.
• The corporate citizenship approach of the company leads to the users to customize their
security options through available apps in all platforms

Generic strategy programs for the advertisers
• The financial status of the company is influenced directly by the advertisers
• The advertisers expect accurate and detailed information from the company
• The allowance of the target specific audiences of the company allows the advertisers to
maximize their benefits.

Generic strategy programs for the employees
• The employees of the company helps in the development and the improvement of the
various products.
• The interest of the employees of the company includes high career improvement and
high compensation.
• The influence of the stakeholders of the company influences the behavior of the
employees of the company.

Generic strategy programs for the government
• The government is considered to be a significant stakeholder of the company since they
impose rules on the company.
• The policies and the requirements of the government includes regulatory requirements.
• The social responsibility of the company includes negotiations and the participations
with the government.

Recommended Strategy for the users
• Setting goals by the users for reaching to their definite goals.
• Pinpointing the target audiences of the strategies by the users of the platform who wants
to use it for their business purposes.
• Planning engaging contents for the customers by the users of the Facebook for business
purposes.

Recommended Strategy for the advertisers
• Using a hybrid pricing strategy for the users who use the social platform on different
devices.
• Creating a strong pay per click policy since every time an advertisement is clicked on
Facebook it pays.
• Running a competitive analysis of the rival’s target customers.

Recommended Strategy for the advertisers
• Implementing Facebook messenger advertisements since it invites the users directly to
form a conversation.
• The right frequency of the advertisement viewed by the customers must be maintained.
• Based on the view of the audience the conversation must be maximized.

Recommended Strategy for the employees
• Selecting talent which must not be based on the experience and the determination of the
employee.
• Defining the various outcomes and not defining the strategies.
• Motivating the employees on their strengths.

Recommended Strategy for the government
• The government must include the various policies on the social media company for
implementing the privacy policies.
• Revenue must be collected by the government.
• The security and the personal data safety must be questioned by the government.

Strategy implementation of the users
• The company uses the interest of the users as their strength.
• Users are able to use the platform of the social media for the various purposes.
• The strategy implemented by the company on the users includes knowing the knack and
interest of the users.