MBA501: Stakeholder Strategy Development and Facebook Analysis

This presentation provides a comprehensive analysis of Facebook's stakeholder strategy development and implementation. It begins with an introduction highlighting the importance of stakeholder management for long-term organizational success, focusing on Facebook as a case study. The presentation identifies key stakeholders, including users, advertisers, employees, and the government, and categorizes them as swing, defensive, offensive, and hold stakeholders, respectively. It then delves into strategic options for each stakeholder group, offering recommendations for improving user experience, enhancing advertiser visibility, boosting employee motivation, and managing governmental relations. The presentation also outlines the strategy implementation process, including resource allocation, commitment, interaction, and evaluation. The final slides provide detailed implementation strategies for swing and offensive stakeholders.

Slide 1
STAKEHOLDER STRATEGY
DEVELOPMENT AND
IMPLEMENTATION
FACEBOOK
[Student Name] – [Student Number]

Slide 2
INTRODUCTION
Stakeholders form the back up of the organization
Any firm which wants to ensure success in the long run would be required to
undertake key initiatives to retain them
The firm chosen for the first part of the assessment can be taken to be the
Facebook (Barr 2019).
The presentation will highlight the different stakeholders crucial for the operations
of the firm and this will then be followed by the analysis of the manner in which
the firm can manage these operations.
The stakeholder management can be considered to be an integral part of the organization and
in regard to this, it is in integral to ensure that, these stakeholders are managed well and that
initiatives are undertaken to ensure that the needs of the different stakeholders can be met
with adequately. In regard to this, the given presentation will focus on understanding the
different stakeholders of the firm and help in determining the manner in which these
stakeholder needs can be met with in order to ensure that the firm will be able to prosper in the
long run. Facebook has been chosen as the organization which will be analyzed in the
presentation. In regard to this, the different stakeholders which have been chosen for the
analysis can be stated to be the Users, Advertisers, Employees and the Government
(Newsroom.fb.com. 2019).

Slide 3
STAKEHOLDER ANALYSIS
(SUMMARY)
The stakeholder analysis can be understood to be an initiative undertaken for the
welfare of the firm.
Hence, the different stakeholders which have been selected for the purpose of the
analysis can be understood to be as follows:
Users Advertisers Shareholders Employees Government Communities
Hence, as discussed previously, although an organization has a large number of stakeholders at
its disposals, the primary stakeholders which have been selected for the purpose of the analysis
can be taken to be the Users, advertisers, government and the employees. The various strategic
options with respect to the stakeholders will be discussed along with the discussion on the
manner in which the needs of the stakeholders can be met with for the long run of the firm.

Slide 4
STAKEHOLDER ANALYSIS
(SUMMARY)
Given below is the way in which the different stakeholders have been categorized
can be understood to be as follows:
Facebook
Users Advertisers
EmployeesGovernment
Hence, as the stakeholders have been identified, they are required to be prioritized into
different categories which will help them in understanding the manner in which, the strategies
will be formed accordingly.
Swing: The Facebook users have been selected as the swing stakeholders
Hold: The government agencies have been selected as the hold stakeholders
Defensive: The defensive stakeholder have been selected as the advertisers of the firm
Offensive: The offensive stakeholders have been selected as the employees of the firm.

Slide 5
SWING STAKEHOLDER:
STRATEGIC OPTIONS
The Swing Stakeholder in this case can be stated to be the Facebook users
The Facebook users are the main backbone of the business and the following
strategic options can be applied for them:
Change in the features of the networking website
Change in privacy settings (Błachnio et al. 2016).
Improving overall browsing experience.
As the users have been selected as the Swing stakeholders, it can be considered essential to
ensure that, they are dealt with in an appropriate manner and that certain rules as well as the
regulations are also changed for them. Therefore, in line with this, it has to be ensured that the
firm would be required to deal with the different strategic options which are available to them.
The various strategic options which have been selected for the stakeholder group comprises of
the inclusion of various new features on the website, protecting the data needs and ensuring
that, the overall experience of the stakeholder can be improved considerably.

Slide 6
SWING STAKEHOLDER:
RECOMMENDATIONS
After the analysis of the various strategic options, it can
be rightfully mentioned that the right kind of strategy
which can be adopted for the firm can be taken to be as
follows:
Changing the various features of the Facebook which
would assist in ensuring that the overall design of the
websites can be useful in attracting the new users
(Cuppen 2016).
Having analyzed the different strategic options which are available for this group of
stakeholders, it can be mentioned that the strategic option which would be rightfully chosen for
the users can be stated to be the inclusion of various features. The different features which can
be chosen for the purpose of the analysis can be understood to be face filters, voice changers
and easy usage options which would allow the firm in attaining a competitive edge over the
different competitors of the organization (Tullberg 2013).

Slide 7
DEFENSIVE STAKEHOLDER:
STRATEGIC OPTIONS
The defensive stakeholders have been taken to be the Advertisers.
In regard to this, to defend the position of the firm, the different strategic options
which are available for the firm are as follows:
Changing the visibility of the advertisements
Strategic plans for subscription
Changing the plan rates
The defensive stakeholders have been chosen as the Advertisers. The advertisers can be
understood to be those entities that put up the advertisement of their products and services in
order to gain sufficient selling revenues. They form a large share of the overall sales of Facebook
and hence, looking after this stakeholder group is compulsory and therefore, the various
strategic options which are available for the firm are options like change in the overall rates of
advertising, change in the manner in which the advertisements will be visible and other
strategic attraction options which would make these individuals choose Facebook over other
websites.

Slide 8
DEFENSIVE STAKEHOLDER:
RECOMMENDATIONS
After assessing the various options which are available for the firm, it can be
mentioned that the correct strategy which can be adopted for the firm can be
stated to be as follows:
Change in the algorithm of the firm. In line of this, it can be stated that, when the
advertisements shall be visible more often, it ensures that the advertisers will be
more willing to invest in the plans (Duggan et al. 2015).
Hence, having analyzed the manner in which the organization would be required to make the
choice of one of the initiatives, it can be rightfully understood that the option which has been
chosen for the purpose of managing the advertisers can be understood to be the options of
improving the overall visibility of the advertisement posted by them. Through this initiative, the
firm would be required to change the overall algorithm of the page and ensure that, the
advertisers are able to make the top pages.

Slide 9
OFFENSIVE STAKEHOLDER:
STRATEGIC OPTIONS
The offensive stakeholders which have been selected for the purpose of the
organization can be understood to be the different employees.
The various strategic options which are available for the different employees can
be taken to be as follows:
• Increased pay
• Increased performance review sessions
• Increased bonuses.
The offensive stakeholders who have been selected for the purpose of the analysis can be
understood to be the Employees. The employees form one of the most important aspects of the
firm and hence, there are various strategic options which are available for the firm and can be
undertaken by it to ensure better operations. The strategic operations are an increase in the
pay, increase in the performance review sessions and providing considerable incentives and
bonuses.

Slide 10
OFFENSIVE STAKEHOLDER:
RECOMMENDATIONS
After analysing the various strategies, it can be rightfully mentioned
that, the strategy which has been selected for the Employees of the
firm can be stated to be as follows:
Increased pay
As the different employees are highly motivated by the pay of the
firm and other monetary benefits, the firm shall benefit to a great
extent if it is able to increase their overall pay (Hansen 2013).
The strategic option which would be selected for the purpose of the implementation can be
understood to be the increase in the pay. The monetary benefits which are usually provided to
the different employees can be understood to be one of the highest factors affecting the
motivation of the organization. Hence, if the pay of the different stakeholders will be increased,
it shall assist in ensuring that the different goals can be achieved.

Slide 11
HOLD STAKEHOLDER:
STRATEGIC OPTIONS
The Government agencies have been selected as the Hold
stakeholders.
The different strategic options which are available for the
stakeholders can be understood to be as follows:
• Increasing CSR activities
• Abiding by the different laws (Eskerod and Jepsen 2016).
• Lastly, increasing the employment rates.
The Hold stakeholders can be understood to be those stakeholders who do not affect the overall
operations of the firm. In line with this, it has to be understood that, the firm would be required
to keep these stakeholders on hold. In line with this, it is very important to ensure that, the firm
takes various strategic options like the creation of employment, getting into corporate social
responsibility and formation of strategies to deal with the anti-competitive laws to ensure
success.

Slide 12
HOLD STAKEHOLDER:
RECOMMENDATIONS
The recommendation which will be chosen after the analysis of the
operations can be taken to be as follows:
Increasing the CSR activities of the firm. This means that, in order to
engage in long term success, the firm would be increasing the
overall CSR activity of the firm, it will be able to improve its image in
the eyes of the customers and the governmental agencies alike.
After analyzing the various strategic options which are available with respect to the firm, it can
be rightfully understood that, the firm would be required to engage in the option of increasing
and improving the overall corporate social responsibility of the firm. When the firm would be
able to increase its overall CSR activities then, in such a case, it will be able to manage these
stakeholders well.