MBA501: Stakeholder Strategy Development and Facebook Analysis

This presentation provides a comprehensive analysis of Facebook's stakeholder strategy development and implementation. It begins with an introduction highlighting the importance of stakeholder management for long-term organizational success, focusing on Facebook as a case study. The presentation identifies key stakeholders, including users, advertisers, employees, and the government, and categorizes them as swing, defensive, offensive, and hold stakeholders, respectively. It then delves into strategic options for each stakeholder group, offering recommendations for improving user experience, enhancing advertiser visibility, boosting employee motivation, and managing governmental relations. The presentation also outlines the strategy implementation process, including resource allocation, commitment, interaction, and evaluation. The final slides provide detailed implementation strategies for swing and offensive stakeholders.

Slide 1
STAKEHOLDER STRATEGY
DEVELOPMENT AND
IMPLEMENTATION
FACEBOOK
[Student Name] – [Student Number]

Slide 2
INTRODUCTION
Stakeholders form the back up of the organization
Any firm which wants to ensure success in the long run would be required to
undertake key initiatives to retain them
The firm chosen for the first part of the assessment can be taken to be the
Facebook (Barr 2019).
The presentation will highlight the different stakeholders crucial for the operations
of the firm and this will then be followed by the analysis of the manner in which
the firm can manage these operations.
The stakeholder management can be considered to be an integral part of the organization and
in regard to this, it is in integral to ensure that, these stakeholders are managed well and that
initiatives are undertaken to ensure that the needs of the different stakeholders can be met
with adequately. In regard to this, the given presentation will focus on understanding the
different stakeholders of the firm and help in determining the manner in which these
stakeholder needs can be met with in order to ensure that the firm will be able to prosper in the
long run. Facebook has been chosen as the organization which will be analyzed in the
presentation. In regard to this, the different stakeholders which have been chosen for the
analysis can be stated to be the Users, Advertisers, Employees and the Government
(Newsroom.fb.com. 2019).

Slide 3
STAKEHOLDER ANALYSIS
(SUMMARY)
The stakeholder analysis can be understood to be an initiative undertaken for the
welfare of the firm.
Hence, the different stakeholders which have been selected for the purpose of the
analysis can be understood to be as follows:
Users Advertisers Shareholders Employees Government Communities
Hence, as discussed previously, although an organization has a large number of stakeholders at
its disposals, the primary stakeholders which have been selected for the purpose of the analysis
can be taken to be the Users, advertisers, government and the employees. The various strategic
options with respect to the stakeholders will be discussed along with the discussion on the
manner in which the needs of the stakeholders can be met with for the long run of the firm.

Slide 4
STAKEHOLDER ANALYSIS
(SUMMARY)
Given below is the way in which the different stakeholders have been categorized
can be understood to be as follows:
Facebook
Users Advertisers
EmployeesGovernment
Hence, as the stakeholders have been identified, they are required to be prioritized into
different categories which will help them in understanding the manner in which, the strategies
will be formed accordingly.
Swing: The Facebook users have been selected as the swing stakeholders
Hold: The government agencies have been selected as the hold stakeholders
Defensive: The defensive stakeholder have been selected as the advertisers of the firm
Offensive: The offensive stakeholders have been selected as the employees of the firm.

Slide 5
SWING STAKEHOLDER:
STRATEGIC OPTIONS
The Swing Stakeholder in this case can be stated to be the Facebook users
The Facebook users are the main backbone of the business and the following
strategic options can be applied for them:
Change in the features of the networking website
Change in privacy settings (Błachnio et al. 2016).
Improving overall browsing experience.
As the users have been selected as the Swing stakeholders, it can be considered essential to
ensure that, they are dealt with in an appropriate manner and that certain rules as well as the
regulations are also changed for them. Therefore, in line with this, it has to be ensured that the
firm would be required to deal with the different strategic options which are available to them.
The various strategic options which have been selected for the stakeholder group comprises of
the inclusion of various new features on the website, protecting the data needs and ensuring
that, the overall experience of the stakeholder can be improved considerably.

Slide 6
SWING STAKEHOLDER:
RECOMMENDATIONS
After the analysis of the various strategic options, it can
be rightfully mentioned that the right kind of strategy
which can be adopted for the firm can be taken to be as
follows:
Changing the various features of the Facebook which
would assist in ensuring that the overall design of the
websites can be useful in attracting the new users
(Cuppen 2016).
Having analyzed the different strategic options which are available for this group of
stakeholders, it can be mentioned that the strategic option which would be rightfully chosen for
the users can be stated to be the inclusion of various features. The different features which can
be chosen for the purpose of the analysis can be understood to be face filters, voice changers
and easy usage options which would allow the firm in attaining a competitive edge over the
different competitors of the organization (Tullberg 2013).

Slide 7
DEFENSIVE STAKEHOLDER:
STRATEGIC OPTIONS
The defensive stakeholders have been taken to be the Advertisers.
In regard to this, to defend the position of the firm, the different strategic options
which are available for the firm are as follows:
Changing the visibility of the advertisements
Strategic plans for subscription
Changing the plan rates
The defensive stakeholders have been chosen as the Advertisers. The advertisers can be
understood to be those entities that put up the advertisement of their products and services in
order to gain sufficient selling revenues. They form a large share of the overall sales of Facebook
and hence, looking after this stakeholder group is compulsory and therefore, the various
strategic options which are available for the firm are options like change in the overall rates of
advertising, change in the manner in which the advertisements will be visible and other
strategic attraction options which would make these individuals choose Facebook over other
websites.

Slide 8
DEFENSIVE STAKEHOLDER:
RECOMMENDATIONS
After assessing the various options which are available for the firm, it can be
mentioned that the correct strategy which can be adopted for the firm can be
stated to be as follows:
Change in the algorithm of the firm. In line of this, it can be stated that, when the
advertisements shall be visible more often, it ensures that the advertisers will be
more willing to invest in the plans (Duggan et al. 2015).
Hence, having analyzed the manner in which the organization would be required to make the
choice of one of the initiatives, it can be rightfully understood that the option which has been
chosen for the purpose of managing the advertisers can be understood to be the options of
improving the overall visibility of the advertisement posted by them. Through this initiative, the
firm would be required to change the overall algorithm of the page and ensure that, the
advertisers are able to make the top pages.

Slide 9
OFFENSIVE STAKEHOLDER:
STRATEGIC OPTIONS
The offensive stakeholders which have been selected for the purpose of the
organization can be understood to be the different employees.
The various strategic options which are available for the different employees can
be taken to be as follows:
• Increased pay
• Increased performance review sessions
• Increased bonuses.
The offensive stakeholders who have been selected for the purpose of the analysis can be
understood to be the Employees. The employees form one of the most important aspects of the
firm and hence, there are various strategic options which are available for the firm and can be
undertaken by it to ensure better operations. The strategic operations are an increase in the
pay, increase in the performance review sessions and providing considerable incentives and
bonuses.

Slide 10
OFFENSIVE STAKEHOLDER:
RECOMMENDATIONS
After analysing the various strategies, it can be rightfully mentioned
that, the strategy which has been selected for the Employees of the
firm can be stated to be as follows:
Increased pay
As the different employees are highly motivated by the pay of the
firm and other monetary benefits, the firm shall benefit to a great
extent if it is able to increase their overall pay (Hansen 2013).
The strategic option which would be selected for the purpose of the implementation can be
understood to be the increase in the pay. The monetary benefits which are usually provided to
the different employees can be understood to be one of the highest factors affecting the
motivation of the organization. Hence, if the pay of the different stakeholders will be increased,
it shall assist in ensuring that the different goals can be achieved.

Slide 11
HOLD STAKEHOLDER:
STRATEGIC OPTIONS
The Government agencies have been selected as the Hold
stakeholders.
The different strategic options which are available for the
stakeholders can be understood to be as follows:
• Increasing CSR activities
• Abiding by the different laws (Eskerod and Jepsen 2016).
• Lastly, increasing the employment rates.
The Hold stakeholders can be understood to be those stakeholders who do not affect the overall
operations of the firm. In line with this, it has to be understood that, the firm would be required
to keep these stakeholders on hold. In line with this, it is very important to ensure that, the firm
takes various strategic options like the creation of employment, getting into corporate social
responsibility and formation of strategies to deal with the anti-competitive laws to ensure
success.

Slide 12
HOLD STAKEHOLDER:
RECOMMENDATIONS
The recommendation which will be chosen after the analysis of the
operations can be taken to be as follows:
Increasing the CSR activities of the firm. This means that, in order to
engage in long term success, the firm would be increasing the
overall CSR activity of the firm, it will be able to improve its image in
the eyes of the customers and the governmental agencies alike.
After analyzing the various strategic options which are available with respect to the firm, it can
be rightfully understood that, the firm would be required to engage in the option of increasing
and improving the overall corporate social responsibility of the firm. When the firm would be
able to increase its overall CSR activities then, in such a case, it will be able to manage these
stakeholders well.

Slide 13
STRATEGY IMPLEMENTATION
Having discussed the different strategic options which are available for the firm, it
is important that, the firm undertakes considerable initiatives to ensure that it will
be able to carryout the implementation of the initiatives adequately.
The different steps involved in the process can be stated to be as follows:
Resource Allocation
Commitment
Interaction
Evaluation
Therefore, it can be rightfully mentioned that, after the different strategic options for the
stakeholders have been examined, it is important to mention that, the firm would be required
to implement these options and the framework components which need to be applied can be
understood to be as the Resource allocation, Interaction, Commitment and overall Evaluation.

Slide 14
SWING STAKEHOLDER;
STRATEGY IMPLEMENTATION
The strategic implementation of the swing stakeholders can be understood to be
as follows:
Stakeholder Users
Resource Allocation Separate task forces have to be
formed to understand the manner in
which the enhanced operations can
be applied well.
commitment The commitment needs to be build
through participation
Interaction The interaction needs to be
undertaken using Public
communications
Evaluation The increased usage can be
examined to understand how the
strategy was carried out successfully.
The slide has provided adequate information about the manner in which the Swing stakeholders
can be dealt with and the overall strategy needs to be implemented. It can be rightfully
understood that, it is integral that the organization carries out adequate initiatives and has
sufficient resources in order to see to it that, the commitment and interaction with these
stakeholders can be carried out adequately and in line with this, the evaluation of the program
needs to be done (Martin et al. 2016).

Slide 15
OFFENSIVE STAKEHOLDER; STRATEGY
IMPLEMENTATION
The offensive stakeholder has been selected as the employees and the following
way will be used to implement the strategies for them:
Stakeholder Employees
Resource Allocation A separate initiative has to be undertaken
by the HR department to ensure that, the
pay matters can be checked.
commitment Values and participation need to be
managed well in order to ensure overall
success.
Interaction The implicit negotiation will be the mode
of interaction
Evaluation The performance evaluation n plan will
assist in determining the success of the
operations.
The offensive stakeholders have been selected as the Employees and the slide provides that the
main resource which would be required for the purpose of the assessment can be taken to be
the separate HR team to review the performance. The changes need to be communicated with
the different employees on a proactive basis and additionally, their overall performance post
the increase needs to be measured accordingly.

Slide 16
DEFENSIVE STAKEHOLDER; STRATEGY
IMPLEMENTATION
The defensive stakeholder can be stated to be the Advertisers and their strategy
implementation will be carried out in the following manner:
Stakeholder Advertisers
Resource Allocation A separate task force needs to be formed
with respect to the fact that the needs of the
advertisers needs to be met with.
commitment The overall commitment of the different
advertisers needs to be such that there
needs to be the active participation and
shared values.
Interaction The interaction with the advertisers needs to
be made with the help of the public approach.
Evaluation The increase in their subscription level will be
used for evaluation.
The defensive stakeholders are the advertisers and hence, in order to provide them with a
sufficient opportunity, the adequate resources would be required for the analysis. Moreover,
the commitment as well as the interaction would also be necessary to implement in order to
ensure that, the firm is being able to engage in a sufficient relationship with the different
advertisers and that their performance can be evaluated adequately.

Slide 17
HOLD STAKEHOLDER;
STRATEGY IMPLEMENTATION
Stakeholder Government
Resource Allocation In order to undertake the overall manner in
which the government needs can be met
with, the firm would be required to create a
separate team group.
commitment The shared value with respect to the
different society members needs to be
developed.
Interaction The interaction with the Government needs
to be made on a Public bases.
Evaluation The evaluation will be strategic control in
nature.
The strategy for the hold stakeholder is as follows:
The slide provides the different initiatives which can be adopted by the firm with respect to the
strategic implementation of the chosen strategy for the Government. The resource allocation
needs to be gathered in the form of a separate team and initiative. Moreover, the government
needs to be communicated with on a public approach. Additionally, the evaluation of the post
strategy needs to be made.

Slide 18
CONCLUSION
Therefore, from the given analysis, it can be rightfully understood
that the stakeholders form an integral part of the organization and in
relation to this, their needs need to be met with accordingly.
Moreover, it is also integral for the firm to ensure that it is able to
form considerable strategies which would assist it in dealing with
the different stakeholders considerably.
Therefore, it can be rightfully mentioned that, in order to ensure success in the long run, it is
important for a firm to look after the needs of the different stakeholders and in regard of this, it
is integral to ensure that, they are being able to form adequate strategies which assist the firm
in the long run. Therefore, in the given section, the different crucial stakeholders of Facebook
were examined and this was followed by the analysis on the manner in which the firm is
required to deal with these stakeholders.

Slide 19
PORTFOLIO
ANALYSIS
D&H FOOD
GROUP

Slide 20
INTRODUCTION
D&H Business Portfolio
The D and H is a business involved in the domain of the Food and beverage
industry whose operations are 50 years old.
The company has various units under its portfolio and in relation to this, it is
integral for the firm to manage the overall operations in the right manner.
The various units in the portfolio are as follows:
Munchy Biscuits
Pure Juice
Funville Chocolates
Burgers R Us
Home Fresh
From the case study, it was understood that the company which is being focused on is the D and
H Group. The D and H group can be stated to be a food and beverage company whereby the
firm tends to deal with a large variety of customers and additionally has various units operating
in the industry. It is with relation to this that the given presentation will highlight the
performance of each of the units of the portfolio. Various tools like the BCG Matrix, the GE
Matrix and the Synergy matrix will be made use of to understand the performance of the
portfolio units. The different units which are present in the portfolio can be taken to be as
follows;
Munchy Biscuits
Pure Juice
Funville Chocolates
Burgers R Us
Home Fresh

Slide 21
BCG MATRIX
?
Relative Market Share
Market Growth Rate
A= Munchy
Biscuits
B=Pure Juice
C=Funville
chocolates
D=Burgers R Us
E=Home Fresh
?
B and D
C
E
A
The first strategic tool which has been made use of can be understood to be the BCG Growth
Share matrix. The given matrix can be taken to be a strategic management tool which helps in
understanding the overall performance of any unit present in the firm. In line of this, it can be
rightfully mentioned that, the four different groups which are present in the Matrix can be
understood to be the Cow, Dog, Question Mark and the Star. It is to be noted that, the market
growth has been taken to be the indicator of the growth of the industry whereas the market
share has been derived as the income received based on market size.
Dog: The Fun ville chocolate has been taken to be the Dog of the industry. With respect to this,
it can be mentioned that the firm is not performing adequately and this is the reason why it has
been chosen as the Dog (Proctor 2015).
Question marks: These companies can be mentioned to be those companies who are
performing poorly in good industries and hence their overall performance is questionable. The
different companies which have been categorized in this segment can be taken to be the Pure
Juice and Burgers R Us.
Stars: The stars are the key performers of the portfolio and in relation to this, it can be
mentioned that, Home fresh is the star performer of the portfolio and that it has a good growth
rate in a good performing economy and in line with this, it can be considered integral for the
firm to perform accordingly.
Cash cows – The cash cow of the business can be taken to be the Munchy Biscuits which tend to
perform well in the poor industry and can be relied upon in the long run.

Slide 22
GE-MCKINSEY MATRIX
Growth
Competitive strength of
business unit
High Med Low
Industry
attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
E A
B AND D
C
GE-McKinsey Matrix
The GE matrix can be understood to be a strategic tool which can be utilized in order to
understand whether the company needs to be invested in or disinvested in. It helps in realizing
the overall strategic value of the unit and in line with this, it is integral to understand how the
company is expected to grow in the long run and the manner in which it will be able to perform
well. The different aspects of the company have been categorized as follows:
Munchy Biscuit- the Munchy Biscuit can be taken to be the Growth stage as it is performing
well. The overall strength of the business can be taken to be medium and its attractiveness can
be stated to be very high (Rothaermel 2015).
Pure Juice: The next unit in the portfolio is the Pure Juice. The pure juice is a fresh Juice
company and has been present in the particular grid because it has been performing
moderately and in line of this, the firm needs to make a strategic decision regarding it.
Funville: The Funville has been placed in the harvesting grid because it is performing
inadequately. In relation to this, it can be mentioned that the firm will be required to disinvest
in the particular unit for its future benefit.
Burgers R Us: The Burgers R us has been placed in the Selective Grid due to the fact that, it has
been performing moderately in the industry.
Home fresh: Lastly, the Home fresh has been placed in the Growth grid with respect to the fact
that, it has been performing well and hence, the investment of the firm towards this unit should
increase.

Slide 23
SYNERGY MATRIX
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
A
B and E
CD
The Synergy Matrix can be understood to be a useful matrix which can be made use of in order
to gain an understanding of the fact whether the firm or the unit is a misfit or a fit into the
operations of the firm. The Synergy Matrix has been applied in the operations of the firm in the
following manner:
Pure Juice: The Pure Juice can be taken to be a misfit into the portfolio as it has a low outgoing
and low incoming performance.
Munchy Biscuits: The Munchy Biscuit can be understood to be a strategic fit into the overall
portfolio because it tends to perform well and has been gaining high incoming as well as high
outgoing performance (Proctor 2015).
Home fresh: The Home fresh is a misfit as it is operating in a low incoming and low outgoing
segment. However, in reality the firm has been performing exceptionally well and in relation to
this, this analysis is not adequate to judge the overall performance of the segment.
Funville: The Funville chocolates are the parasite in the unit as it is operating in a high incoming
but low outgoing segment and hence, it has been performing very poorly.
Burgers R US: The Burgers are US is a taker in the portfolio as it is performing in a high incoming
but the low outgoing segment and it is in relation to this that the firm is a taker.

Slide 24
BUSINESS CATEGORISATION
BCG
Matrix
GE-McKinsey
Matrix Synergy Matrix
Munchy Biscuits Question Mark Growth Fit
Pure Juice Question Mark Selective Misfit
Funville Dog Harvest Parasites
Burgers R Us Cow Selective Takers
Home Fresh Star Growth Misfit
The given table provides an overall synopsis of the different categories which the firm has been
placed into by using the different Strategic management tools and related aspects which have
been used in the analysis.

Slide 25
MUNCHY BISCUITS
Analysis
It can be examined from the analysis that, the firm has been performing well in
a slow industry and in relation to this, it is integral to mention that, as per the
GE matrix, this unit has a capacity to grow (Doz 2017).
Recommendations
It is recommended that the firm is invested in and that it is allowed to grow
which would assist it in becoming a market leader.
Hence, it can be understood that Munchy Biscuits has been performing considerably well in the
entire portfolio. It has been doing well irrespective of the current scenario of the industry which
it belongs to. Hence, as a recommendation to the industry, it can be rightfully mentioned that
the firm needs to be invested and hence, proper research and development into the industry
can be conducted which would be beneficial for the unit in the long run.

Slide 26
PURE JUICE
Analysis
The examination assisted in understanding that the firm is performing poorly in
a good industry and that its performance is questionable.
Recommendations
With respect to this, it is integral to ensure that a strategic decision is taken
regarding the longevity of the firm.
Therefore, from the analysis which was undertaken in the previous section, it can be largely
understood that, although Pure Juice is present in a good industry, it has not been performing
well up to its own standard and overall capacity. Therefore, it is with this respect that the D and
H Group would be required to reconsider its overall investment opportunity un the firm as the
firm would be required to ensure that the unit performs well for the welfare of the firm.

Slide 27
FUNVILLE
Analysis
According to the analysis based on the different tools, it can be agreed that
Fun Ville has been performing very poorly and with respect to this, it can be
rightfully mentioned that, the performance is bringing down the overall
performance of the unit.
Recommendations
It is recommended that this unit is disinvested in (Eskerod and Larsen 2018).
Hence, it can be understood that, the unit has been performing poorly. In every aspect and in
relation to this, when tested upon all the strategic tools, it was found that the Funville
Chocolates has been performing in a very poor manner and bringing down the performance of
the entire industry and hence, as the performance of unit is not profitable or not, it can be
understood that, the unit needs to be disinvested in and with respect to this, the firm will
benefit in the long run.

Slide 28
BURGERS R US
Analysis
It can be reflected that, just like the Pure Juice, this units performance is
questionable and in regard to this, as per the other metrics as well, the firm
is a Taker.
Recommendations
It is recommended that a strategic evaluation is undertaken regarding the
prospects of the industry and then based on this, any decision is taken.
The Burgers R Us can be understood to be performing very poorly and hence, with respect to
this, it has to be rightfully understood that, a specific decision has to be undertaken with
respect to the fact that, the organization would be required to undertake initiatives in regard to
the fact that the unit revives and that the overall performance of the organization can be
improved to a great extent.

Slide 29
HOME FRESH
Analysis
It can be rightfully understood that, Home Fresh is the star of the group and
that it has been performing very well. In regard to this, it has great prospect to
grow.
Recommendations
It is recommended that the firm takes adequate initiatives and ensures that it is
able to rely on the growth of the industry.
The Home Fresh can be understood to be performing very well in the portfolio. In regard to this,
it can be rightfully understood that the full capacity of the unit needs to be utilized and that the
firm needs to be reinvested in and in regard to this, adequate efforts need to be undertaken in
order to ensure long term success.

Slide 30
CONCLUSION
D&H Business Portfolio
Hence, it can be understood from the analysis that the D
and H group has varying operations.
The analysis of each of the units was undertaken and
recommendations have been provided accordingly.
From the above analysis, it can be rightfully mentioned that considered efforts need to be
undertaken which will help in improving the overall portfolio. In regard to this, the presentation
provided an overall analysis of the performance of the various units of the portfolio and in
regard to this; certain recommendations were made regarding the performance of the portfolio
units.

Slide 31
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