MBA501: Stakeholder Strategy Development and Portfolio Analysis

This presentation examines Facebook's stakeholder strategy development and implementation, alongside a portfolio analysis of D&H Foods. The presentation begins with an introduction to stakeholder management, emphasizing its importance for organizations like Facebook. It then provides a stakeholder analysis, identifying key stakeholders such as users, advertisers, employees, and the government. For each stakeholder, strategic options are presented, and specific recommendations are made, including enhancing Facebook features for users, changing pricing policies for advertisers, employee incentives, and employment creation for the government. The presentation concludes with a strategy implementation section, outlining resource allocation, commitment, interaction methods, and evaluation metrics for each stakeholder group. The second part of the presentation includes a portfolio analysis of D&H Foods, using BCG matrix, GE-McKinsey matrix and Synergy matrix to assess the performance of its business units (Munchy Biscuits, Pure Juice, Funville, Burgers R Us, and Home Fresh), along with recommendations.

Slide 1
Stakeholder Strategy
Development and
Implementation
Facebook
[Student Name] – [Student Number]

Slide 2
Introduction
• The different organizations have a large number of stakeholders.
• This makes it very crucial for the business to ensure that they are being to
look out for the different stakeholders present ( Eskerod and Larsen 2018).
• The organization which has been adopted for the purpose of the analysis can
be taken to be Facebook.
• Hence, this presentation is focused on understanding the manner in which
Facebook is required to manage the different stakeholders in the firm.
Stakeholders form an essential part of an organisation and it is the duty of an organisation to
see to it that the different stakeholder needs are met with. The focus of this presentation lies on
the overall stakeholder management of Facebook. Facebook has a large number of
stakeholders in its disposal and each of them have a separate set of requirements (Andriof and
Waddock 2017). Hence the presentation will list out the four most important stakeholders which
have been selected and the manner in which the firm plans to deal with them.

Slide 3
Stakeholder Analysis (summary)
• As the organization has a large number of stakeholders, the previous
assessment identified the manner in which some of these stakeholders hold
adequate importance in the firm ( Cuppen 2016).
• The different stakeholders which were analysed can be understood to be as
follows:
Users Advertisers Shareholders Employees Government Communities
For the presentation, four different stakeholders which very crucial for the organisation have
been selected. These different stakeholders are the Facebook users, government, the
advertisers and the employees. Hence in this presentation, the various factors and
characteristics of the stakeholders will be examined and the priority which is given to them will
also be stated down

Slide 4
Stakeholder Analysis (summary)
• However, after the analysis which was undertaken, it was understood that,
the four most important stakeholders identified for the firm can be taken to be
as follows:
Facebook
Users Advertisers
Employees Government
Therefore the stakeholders who had been selected for the purpose of the business
have been categorised into four different segments. These segments are the swing,
defensive, offensive and the hold categories.
The swings stakeholder which has been selected can be understood to be the different
Facebook users.
The defensive stakeholders have been taken to be the difference advertisers which
have a high competitive trend but low cooperative capacity
The offensive stakeholders are the employees who have a high cooperation level.
The hold stakeholders have been chosen as the government (Bourne 2016).

Slide 5
The Stakeholder Priority Grid
The stakeholder comparison grid serves as an individual function of the organisation
which helps it to determine the different actions which have to be taken in order to
satisfy those different stakeholders which it did selected in the grid. The swing
stakeholder is required to managed well so as to ensure that the organisation needs to
be changed accordingly (Andriof and Waddock 2017). The offensive holders can be
exploited because of high cooperation levels and low competitive threat. The defensive
ones are the advertisers and at last the hold stakeholders are the government agencies.

Slide 6
Swing Stakeholder: strategic options
• The stakeholder who has been selected for the purpose of the Swing
Stakeholder can be taken to be the Facebook users
• The different options present for the analysis can be understood to be the :
• Changing interface
• Changing privacy settings
• Improving features (Cuppen 2016)
As stated previously, the stakeholders which have been selected are the Facebook
users. The Facebook user is the primary stakeholder of the firm and hence, it is
important that the firm is able to meet its needs well. Hence the different strategic
options which are available for the same stakeholders can be taken to be:
Changing the interface as this will assist in sharing the different users get a new
experience.
Change in the privacy settings and protecting the overall safety of the different users
Improving the overall features and other software you did issues of Facebook

Slide 7
Swing Stakeholder:
recommendations
• After examining the various strategic options which are available for the firm,
it can be understood that the strategy most suitable for the firm can be
discussed below.
• The enhancement of portal features.
• The enhancement of the Facebook website features has been chosen because,
the users are the main priority of the firm and their assistance will be very
beneficial for the organization.
Having understood the strategic options which are available to Facebook it can be
understood that the best strategy which Facebook can apply is the enhancement of the
features of the website (Martin et al. 2016). It is the age of social media and hence the
features of Facebook need to be updated and it has to ensure that it does not look
redundant .The people would like to login more if they like using the interface.

Slide 8
Defensive Stakeholder: strategic
options
• The defensive stakeholders have been selected as the different advertisers.
• The various strategic options which are available for the different advertisers
can be taken to be as follows:
• Change pricing policies
• Improvise posting method
• Form new strategies
Defensive stakeholders have been selected to be the different advertisers
With the Facebook marketplace and other advertising opportunities, advertisers have
become an integral part of the Facebook and it’s really important to form strategies for
them. The options which are viable with the firm for them can be understood to be:
Change in the posting policy so that they can be attractive Enough for the different
advertisers and that they are willing to utilise space on Facebook in order to get more
customers (Bourne 2016).
Improvising the manner in which they post and formation of other strategic strategies
like associated marketing which will assist the firm.

Slide 9
Defensive Stakeholder:
recommendations
• Having understood the various options which are available for the different
advertisers, it can be rightfully understood that, the option which has been
chosen can be taken to be as follows:
• The pricing policy of the different Advertisers will be changed. This is because
various options are largely available for the different advertisers and with
respect to this, they will be required to deal with these individuals by ensuring
that they are successfully able to capture their needs ( Kent and Zunker
2017).
The pricing policy would be very beneficial for Facebook as it will ensure that the firm is
being able to earn a large amount of revenues.

Slide 10
Offensive Stakeholder: strategic
options
• The offensive stakeholders in this scenario, can be understood to be the
Employees. This is because they have high cooperative level and low threat.
• The different strategic options which are available for these employees can
be understood to be as follows:
• Change in employee policies
• Change in overall performance management system
• Introduction of employee incentives
The offensive stakeholders which having chosen for the firm are the employees. This is
because, these stakeholders have a high cooperation level and comparatively no
competitive capacity and hence they can be exploited. The different strategies like the
change in policies , change in the performance review system and introduction of
incentives needs to be made.

Hold Stakeholder: recommendations
• The strategic options which are present for the Hold stakeholders can be
understood to be as follows:
• Creation of Employment
• As Facebook is performing in the society, it is integral that the firm is successfully
able to engage in creation of employment for the different members as present in
the society.
Hence after analysing all the options available in the future, the choice has been made
as follows: in choosing is as follows
The creation of employment can be the most important fact that the company can aim to
follow with respect to its worldwide countries so that it can remain close to the different
customers (Sunder 2016).

Slide 14
Strategy implementation
• As the previous slides have discussed the various strategies which need to
be formulated with respect to the firm, it is integral to understand that, the
organization would be able to form adequate strategies to improve the
scenario and deal with the stakeholders in a better manner.
• The different strategic components and frameworks which have been outlined
can be understood to be as follows:
Resource
Allocation
Commitment
Interaction
Evaluation
Having discussed the various categories which are viable to the organisation, this part
of the -presentation focuses on the manner in which an organisation with a view to
achieve its goals uses different framework with resource allocation, commitment,
evaluation and the interaction. The given slide mention the ways in which the firm will be
able to manage these different stakeholders

Slide 15
Swing stakeholder; strategy
implementation
• As discussed earlier, the swing stakeholder which had been selected for the purpose
of the Facebook`s analysis is the Users. The strategy which has been selected for
them can be stated to be as follows:
Stakeholders Facebook Users
Resource Allocation In order to see to it that, the strategy is
carried out successfully, new task forces
need to be built up which will focus on the
overall stakeholder aspect.
Commitment The participation of the management and the
different employees would be required.
Interaction The approach which needs to be adopted
with the Users is Public communication which
assists the firm in attaining long term
success.
Evaluation The strategy will be evaluated by assessing
the overall new users and increased usage of
the Facebook.
The given presentation gives information about the different ways in which the users
can easily manage their overall association with the firm.
Facebook has devised a new portal for the different users and shall help in
communicating them in a better manner

Slide 16
Offensive stakeholder; strategy
implementation
• As the offensive stakeholders have been taken to be the employees, the
following strategy has been assigned for them:
Stakeholders Employees
Resource Allocation A new task force needs to be build in order
to ensure that, the employee performance
plans can be assessed and managed
successful.
Commitment The commitment which is required from the
side of the employees can n be understood
to be associated by providing them with
incentives which will encourage the overall
performance.
Interaction In such a case, the implicit negotiation needs
to be undertaken which shall encourage the
employees
Evaluation The performance of the employees after the
appraisal will be assessed.
The given slide provides information about the manner in which Facebook will be
required to manage the stakeholders. It can be seen that the firm plans to ensure that it
is being able to form a new performance review for the employees which will help them
in understanding the overall performance measure and learning ways of how to improve
them
]

Slide 17
Defensive stakeholder; strategy
implementation
• The defensive stakeholders are the advertisers and the following strategic
implementation has been planned for them
Stakeholders Advertisers
Resource Allocation A budget will be allocated for the firm which would assist
them in understanding the manner in which they need to
manage the different advertisers.
Commitment The shared values of the different advertisers has to be
planned adequately and maintained accordingly with the
values of Facebook.
Interaction The interaction with the different advertisers will be
based on the explicit negotiation basis/
Evaluation The evaluation needs to be undertaken with the help of
the Implementation and overall strategic control which
assists in ensuring that the firm gains from the initiative.
The defensive stakeholders which are the advertisers can be managed well in the
presence of strategy suitable for the different advertisers and that there exists a logical
communication between the two parties. The firm has planned to reduce the pricing for
them.

Slide 18
Hold stakeholder; strategy
implementation
• The hold stakeholder in this case is the Government and the following
strategies have been designed for them.
Stakeholders Government
Resource Allocation To generate employment, a new task force
needs to be assigned with the adequate
responsibility in order to ensure long term
success.
Commitment The commitment with the government has to be
build in regard with the government by active
participation and shared values.
Interaction The communication needs to be undertaken it
the help of the public approach.
Evaluation Strategic control of direction is the key to
success.
The hold stakeholders are the government and hence, this table provides the manner in
which these stakeholders will be interacted with.

Slide 19
Conclusion
• Therefore, it can be largely understood that,
Facebook would be essentially required to undertake
key initiatives in order to engage in long term
successful relations
• The presentation discussed the overall stakeholder
analysis and priority strategy which Facebook has
designed
• Recommendations have been provided for the same.
Hence in conclusion it can be mentioned that all the stakeholders although seem to be
belonging to different priority categories, they are extremely important for the firm to
ensure success Facebook is able to look out for all the stakeholders

Slide 20
Portfolio Analysis
D&H Food Group

Slide 21
Introduction
• D&H Business Portfolio
• The D and H Business can be understood to be a 50 year old business
• The name of the firm was changed some time back after it brought in the
healthy unit into its portfolio.
• The presentation will focus on the discussion of the strategic positions of
its portfolios.
Munchy Biscuits Pure Juice Funville Chocolates Burgers R Us Home Fresh
The DNH business portfolio can be understood to comprise of five different units in each
of these units have different operations. The firm is a 50 year old organisation which is
involved in the food and beverage industry. This presentation will highlight the manner in
which it will be required to manage its units and carry out operations

Slide 22
BCG Matrix
?
Relative Market Share
Market Growth Rate
1= Munchy
Biscuits
2=Pure Juice
3=Funville
chocolates
4=Burgers R Us
5=Home Fresh
2 and 4
3
1
5
The BCG Matrix can be understood to be a great tool to measure the performance of
any unit. It divides the different business units into four categories which can be
understood to be the star, dog , question mark and the cow.
The dogs of the industry can be understood to be the ones which have been performing
very poorly in a low growing segment in the case of the D and H, the Funville can be
understood to be belonging to the dog group
The ?: It can be understood to be those units which are present growing in industry and
not doing well. Hence in the case of the D and H, units of the companies like burgers r
us and pure juice can be provided to that category.
This star unit of the company is the one which is performing the best. In this case it is
the Home Fresh
Lastly the cow is the business unit which is performing well in the globe and in this
case the cow of the business can be taken to be the Munchy biscuits (Wheelen and
Hunger 2017).

Slide 23
GE-McKinsey Matrix
Growth
Competitive strength of business
unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
2 and 4
3
15
The GE Matrix is one of the most powerful matrices which is used to examine the
strategic position of any unit in a portfolio. Given below are the ways in which the
different companies fit themselves in the matrix.
Munchy biscuits: The biscuits can be understood to be in the growing segment of the
unit because it is performing very well
The pure juice is in selective which means , the company will make a strategic decision
in regard to the same.
The Funville belongs to the harvester which means that the firm would be right to
disinvest in this unit (Rothaermel 2015).
The burgers r us can understood to be in the selective grid which means that a decision
can be made according to the managers regarding the continuity,
Home Fresh belongs to the growth rate which means that the firm is required to be
invested these operations.

Slide 24
Synergy Matrix
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers5
1
2
3
4
This synergy matrix done in the above analysis , shoes that that the Munchy biscuits is
a fit in the portfolio. The Funville chocolates can be understood to be a parasite (Proctor
2014). The home fresh and pure juice can be understood to be a misfit into the
operations of the firm

Slide 25
Business categorisation
BCG
Matrix
GE-McKinsey
Matrix Synergy Matrix
Munchy Biscuits Question Mark Growth Fit
Pure Juice Question Mark Selective Misfit
Funville Dog Harvest Parasites
Burgers R Us Cow Selective Takers
Home Fresh Star Growth Misfit
This slide provides an overall summary of the different portfolios as for the three tools
which are being utilised.

Slide 26
Munchy Biscuits
• Analysis
From the given examination, it can be understood that, Munchy Biscuits is
preforming alright in a slow industry and with respect to this, the GE Matrix
recommends the unit to continue operations ( Ethiraj, Gambardella and
Helfat 2017).
• Recommendations
It is recommended that the D and H group continues its investment in the
firm.
Hence, with respect to Munchy biscuit it can be understood that the unit has been
performing considerable well and hence the firm is required to invest into this unit
because it is the highest revenue earning unit for D and H firm.

Slide 27
Pure Juice
• Analysis
It can be rightfully understood that, the unit is not performing well and that, a
strict decision is required to be undertaken in this case.
• Recommendations
It can be recommended to the firm that they will be required to harvest the
portfolio.
The pure juice is also present in a good industry, however, it has not been able to
perform very well and hence the company needs to initiate efforts which will ensure that
the firm can kick start and perform well.

Slide 28
Funville
• Analysis
This unit has been performing very poorly. Hence, as per the GE matrix, it
needs to be harvested as even BCG matrix states it to be a dog ( Doz 2017).
• Recommendations
It is recommended that Funville chocolates is harvested and that the
company invests its money into performing better operations.
The Funville chocolates is performing poorly and hence, it has been recommended that
the firm is required to disinvest in its operations.

Slide 29
Burgers R Us
• Analysis
This unit can be understood to be a cow in the portfolio as per the BCG
matrix. Therefore, the business can be taken to be a taker as per the Synergy
Matrix.
• Recommendations
Considerable efforts to continue the portfolio unit can be made to benefit in
the long run (Ethiraj, Gambardella and Helfat 2018).
The slide talks about Burgers R Us which can be understood to be a growing company
which is in need of better operations.
The burgers r us is a cow in the portfolio and hence it is recommended that it continues
its operations

Slide 30
Home Fresh
• Analysis
It can be rightfully mentioned that, the unit is the best performing unit in the
portfolio and is a star when compared to the other units.
• Recommendations
The company needs to enjoy the growth of the firm and invest in it.
From the given analysis, it can be understood that Home fresh has been performing
very well in a high growing industry and with respect to this, the firm needs to enhance
its operations.

Slide 31
Conclusion
• D&H Business Portfolio
• Hence, the presentation assisted in understanding the overall performance
of the portfolio as a whole and examined the capacity of each unit.
• Munchy Biscuits, Burgers R us and the Home fresh seem to be performing
as per the required standard whereas the other portfolios are performing
poorly.
Hence, it can be examined that the portfolios of the Munchy biscuit and Home fresh
were performing well, whereas units like the Pure Juice, Fun vile chocolates and
Burgers are us are not performing adequately. Hence, the presentation provided certain
recommendations to improve the same.

Slide 32
References
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• Cuppen, E., 2016. 15 Stakeholder Analysis. Foresight in Organizations: Methods and Tools, p.208.
• Eskerod, P. and Larsen, T., 2018. Advancing project stakeholder analysis by the concept ‘shadows of the context’. International Journal of Project
Management, Volume 36 No.1, pp.161-169.
• Ethiraj, S.K., Gambardella, A. and Helfat, C.E., 2017. Reviews of strategic management research. Strategic Management Journal, Volume 38 No. 1, pp.3-3.
• Ethiraj, S.K., Gambardella, A. and Helfat, C.E., 2018. Theory in strategic management. Strategic Management Journal, Volume 39 No.6, pp.1529-1529.
• Kent, P. and Zunker, T., 2017. A stakeholder analysis of employee disclosures in annual reports. Accounting & Finance, Volume 57 No.2, pp.533-563.
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