MBA501: Stakeholder Strategy Development and Portfolio Analysis

This presentation examines Facebook's stakeholder strategy development and implementation, alongside a portfolio analysis of D&H Foods. The presentation begins with an introduction to stakeholder management, emphasizing its importance for organizations like Facebook. It then provides a stakeholder analysis, identifying key stakeholders such as users, advertisers, employees, and the government. For each stakeholder, strategic options are presented, and specific recommendations are made, including enhancing Facebook features for users, changing pricing policies for advertisers, employee incentives, and employment creation for the government. The presentation concludes with a strategy implementation section, outlining resource allocation, commitment, interaction methods, and evaluation metrics for each stakeholder group. The second part of the presentation includes a portfolio analysis of D&H Foods, using BCG matrix, GE-McKinsey matrix and Synergy matrix to assess the performance of its business units (Munchy Biscuits, Pure Juice, Funville, Burgers R Us, and Home Fresh), along with recommendations.

Slide 1
Stakeholder Strategy
Development and
Implementation
Facebook
[Student Name] – [Student Number]

Slide 2
Introduction
• The different organizations have a large number of stakeholders.
• This makes it very crucial for the business to ensure that they are being to
look out for the different stakeholders present ( Eskerod and Larsen 2018).
• The organization which has been adopted for the purpose of the analysis can
be taken to be Facebook.
• Hence, this presentation is focused on understanding the manner in which
Facebook is required to manage the different stakeholders in the firm.
Stakeholders form an essential part of an organisation and it is the duty of an organisation to
see to it that the different stakeholder needs are met with. The focus of this presentation lies on
the overall stakeholder management of Facebook. Facebook has a large number of
stakeholders in its disposal and each of them have a separate set of requirements (Andriof and
Waddock 2017). Hence the presentation will list out the four most important stakeholders which
have been selected and the manner in which the firm plans to deal with them.

Slide 3
Stakeholder Analysis (summary)
• As the organization has a large number of stakeholders, the previous
assessment identified the manner in which some of these stakeholders hold
adequate importance in the firm ( Cuppen 2016).
• The different stakeholders which were analysed can be understood to be as
follows:
Users Advertisers Shareholders Employees Government Communities
For the presentation, four different stakeholders which very crucial for the organisation have
been selected. These different stakeholders are the Facebook users, government, the
advertisers and the employees. Hence in this presentation, the various factors and
characteristics of the stakeholders will be examined and the priority which is given to them will
also be stated down

Slide 4
Stakeholder Analysis (summary)
• However, after the analysis which was undertaken, it was understood that,
the four most important stakeholders identified for the firm can be taken to be
as follows:
Facebook
Users Advertisers
Employees Government
Therefore the stakeholders who had been selected for the purpose of the business
have been categorised into four different segments. These segments are the swing,
defensive, offensive and the hold categories.
The swings stakeholder which has been selected can be understood to be the different
Facebook users.
The defensive stakeholders have been taken to be the difference advertisers which
have a high competitive trend but low cooperative capacity
The offensive stakeholders are the employees who have a high cooperation level.
The hold stakeholders have been chosen as the government (Bourne 2016).

Slide 5
The Stakeholder Priority Grid
The stakeholder comparison grid serves as an individual function of the organisation
which helps it to determine the different actions which have to be taken in order to
satisfy those different stakeholders which it did selected in the grid. The swing
stakeholder is required to managed well so as to ensure that the organisation needs to
be changed accordingly (Andriof and Waddock 2017). The offensive holders can be
exploited because of high cooperation levels and low competitive threat. The defensive
ones are the advertisers and at last the hold stakeholders are the government agencies.

Slide 6
Swing Stakeholder: strategic options
• The stakeholder who has been selected for the purpose of the Swing
Stakeholder can be taken to be the Facebook users
• The different options present for the analysis can be understood to be the :
• Changing interface
• Changing privacy settings
• Improving features (Cuppen 2016)
As stated previously, the stakeholders which have been selected are the Facebook
users. The Facebook user is the primary stakeholder of the firm and hence, it is
important that the firm is able to meet its needs well. Hence the different strategic
options which are available for the same stakeholders can be taken to be:
Changing the interface as this will assist in sharing the different users get a new
experience.
Change in the privacy settings and protecting the overall safety of the different users
Improving the overall features and other software you did issues of Facebook

Slide 7
Swing Stakeholder:
recommendations
• After examining the various strategic options which are available for the firm,
it can be understood that the strategy most suitable for the firm can be
discussed below.
• The enhancement of portal features.
• The enhancement of the Facebook website features has been chosen because,
the users are the main priority of the firm and their assistance will be very
beneficial for the organization.
Having understood the strategic options which are available to Facebook it can be
understood that the best strategy which Facebook can apply is the enhancement of the
features of the website (Martin et al. 2016). It is the age of social media and hence the
features of Facebook need to be updated and it has to ensure that it does not look
redundant .The people would like to login more if they like using the interface.

Slide 8
Defensive Stakeholder: strategic
options
• The defensive stakeholders have been selected as the different advertisers.
• The various strategic options which are available for the different advertisers
can be taken to be as follows:
• Change pricing policies
• Improvise posting method
• Form new strategies
Defensive stakeholders have been selected to be the different advertisers
With the Facebook marketplace and other advertising opportunities, advertisers have
become an integral part of the Facebook and it’s really important to form strategies for
them. The options which are viable with the firm for them can be understood to be:
Change in the posting policy so that they can be attractive Enough for the different
advertisers and that they are willing to utilise space on Facebook in order to get more
customers (Bourne 2016).
Improvising the manner in which they post and formation of other strategic strategies
like associated marketing which will assist the firm.

Slide 9
Defensive Stakeholder:
recommendations
• Having understood the various options which are available for the different
advertisers, it can be rightfully understood that, the option which has been
chosen can be taken to be as follows:
• The pricing policy of the different Advertisers will be changed. This is because
various options are largely available for the different advertisers and with
respect to this, they will be required to deal with these individuals by ensuring
that they are successfully able to capture their needs ( Kent and Zunker
2017).
The pricing policy would be very beneficial for Facebook as it will ensure that the firm is
being able to earn a large amount of revenues.

Slide 10
Offensive Stakeholder: strategic
options
• The offensive stakeholders in this scenario, can be understood to be the
Employees. This is because they have high cooperative level and low threat.
• The different strategic options which are available for these employees can
be understood to be as follows:
• Change in employee policies
• Change in overall performance management system
• Introduction of employee incentives
The offensive stakeholders which having chosen for the firm are the employees. This is
because, these stakeholders have a high cooperation level and comparatively no
competitive capacity and hence they can be exploited. The different strategies like the
change in policies , change in the performance review system and introduction of
incentives needs to be made.

Hold Stakeholder: recommendations
• The strategic options which are present for the Hold stakeholders can be
understood to be as follows:
• Creation of Employment
• As Facebook is performing in the society, it is integral that the firm is successfully
able to engage in creation of employment for the different members as present in
the society.
Hence after analysing all the options available in the future, the choice has been made
as follows: in choosing is as follows
The creation of employment can be the most important fact that the company can aim to
follow with respect to its worldwide countries so that it can remain close to the different
customers (Sunder 2016).

Slide 14
Strategy implementation
• As the previous slides have discussed the various strategies which need to
be formulated with respect to the firm, it is integral to understand that, the
organization would be able to form adequate strategies to improve the
scenario and deal with the stakeholders in a better manner.
• The different strategic components and frameworks which have been outlined
can be understood to be as follows:
Resource
Allocation
Commitment
Interaction
Evaluation
Having discussed the various categories which are viable to the organisation, this part
of the -presentation focuses on the manner in which an organisation with a view to
achieve its goals uses different framework with resource allocation, commitment,
evaluation and the interaction. The given slide mention the ways in which the firm will be
able to manage these different stakeholders