Kaplan Business School: Stakeholder Strategy and Portfolio Analysis

This presentation provides a comprehensive analysis of Facebook's stakeholder strategy and D&H Foods' business portfolio. Part 1 focuses on Facebook, identifying key stakeholders (users, government, advertisers, and employees) and recommending strategic programs based on their characteristics. Part 2 delves into D&H Foods, a food and beverage holding company, evaluating its five subsidiaries (Munchy Biscuits, Pure Juice, Funville, Burgers R Us, and Home Fresh) using BCG, GE-McKinsey, and synergy matrices. The analysis provides strategic recommendations for each business unit, including investment, selective strategies, and disinvestment, to optimize D&H's overall portfolio performance. The presentation highlights the importance of stakeholder management and strategic portfolio analysis for business success, drawing on frameworks like stakeholder comparison grids and various matrix tools to guide decision-making.

Slide 1

Slide 2
Stakeholders form an essential part of an organisation and it is the duty of an organisation to
see to it that the different stakeholder needs are met with. The focus of this presentation lies on
the overall stakeholder management of Facebook. Facebook has a large number of
stakeholders in its disposal and each of them have a separate set of requirements (Andriof and
Waddock 2017). Hence the presentation will list out the four most important stakeholders which
have been selected and the manner in which the firm plans to deal with them.

Slide 3
For the presentation, four different stakeholders which very crucial for the organisation have
been selected. These different stakeholders are the Facebook users, government, the
advertisers and the employees. Hence in this presentation, the various factors and
characteristics of the stakeholders will be examined and the priority which is given to them will
also be stated down

Slide 4
Therefore the stakeholders who had been selected for the purpose of the business
have been categorised into four different segments. These segments are the swing,
defensive, offensive and the hold categories.
The swings stakeholder which has been selected can be understood to be the different
Facebook users.
The defensive stakeholders have been taken to be the difference advertisers which
have a high competitive trend but low cooperative capacity
The offensive stakeholders are the employees who have a high cooperation level.
The hold stakeholders have been chosen as the government (Bourne 2016).

Slide 5
The stakeholder comparison grid serves as an individual function of the organisation
which helps it to determine the different actions which have to be taken in order to
satisfy those different stakeholders which it did selected in the grid. The swing
stakeholder is required to managed well so as to ensure that the organisation needs to
be changed accordingly (Andriof and Waddock 2017). The offensive holders can be
exploited because of high cooperation levels and low competitive threat. The defensive
ones are the advertisers and at last the hold stakeholders are the government agencies.

Slide 6
As stated previously, the stakeholders which have been selected are the Facebook
users. The Facebook user is the primary stakeholder of the firm and hence, it is
important that the firm is able to meet its needs well. Hence the different strategic
options which are available for the same stakeholders can be taken to be:
Changing the interface as this will assist in sharing the different users get a new
experience.
Change in the privacy settings and protecting the overall safety of the different users
Improving the overall features and other software you did issues of Facebook

Slide 7
Having understood the strategic options which are available to Facebook it can be
understood that the best strategy which Facebook can apply is the enhancement of the
features of the website (Martin et al. 2016). It is the age of social media and hence the
features of Facebook need to be updated and it has to ensure that it does not look
redundant .The people would like to login more if they like using the interface.

Slide 8
Defensive stakeholders have been selected to be the different advertisers
With the Facebook marketplace and other advertising opportunities, advertisers have
become an integral part of the Facebook and it’s really important to form strategies for
them. The options which are viable with the firm for them can be understood to be:
Change in the posting policy so that they can be attractive Enough for the different
advertisers and that they are willing to utilise space on Facebook in order to get more
customers (Bourne 2016).
Improvising the manner in which they post and formation of other strategic strategies
like associated marketing which will assist the firm.

Slide 9
The pricing policy would be very beneficial for Facebook as it will ensure that the firm is
being able to earn a large amount of revenues.

Slide 10
The offensive stakeholders which having chosen for the firm are the employees. This is
because, these stakeholders have a high cooperation level and comparatively no
competitive capacity and hence they can be exploited. The different strategies like the
change in policies , change in the performance review system and introduction of
incentives needs to be made.

Hence after analysing all the options available in the future, the choice has been made
as follows: in choosing is as follows
The creation of employment can be the most important fact that the company can aim to
follow with respect to its worldwide countries so that it can remain close to the different
customers (Sunder 2016).

Slide 14
Having discussed the various categories which are viable to the organisation, this part
of the -presentation focuses on the manner in which an organisation with a view to
achieve its goals uses different framework with resource allocation, commitment,
evaluation and the interaction. The given slide mention the ways in which the firm will be
able to manage these different stakeholders

Slide 15
The given presentation gives information about the different ways in which the users
can easily manage their overall association with the firm.
Facebook has devised a new portal for the different users and shall help in
communicating them in a better manner

Slide 16
The given slide provides information about the manner in which Facebook will be
required to manage the stakeholders. It can be seen that the firm plans to ensure that it
is being able to form a new performance review for the employees which will help them
in understanding the overall performance measure and learning ways of how to improve
them
]

Slide 17
The defensive stakeholders which are the advertisers can be managed well in the
presence of strategy suitable for the different advertisers and that there exists a logical
communication between the two parties. The firm has planned to reduce the pricing for
them.

Slide 18
The hold stakeholders are the government and hence, this table provides the manner in
which these stakeholders will be interacted with.

Slide 19
Hence in conclusion it can be mentioned that all the stakeholders although seem to be
belonging to different priority categories, they are extremely important for the firm to
ensure success Facebook is able to look out for all the stakeholders

Slide 20

Slide 21
The DNH business portfolio can be understood to comprise of five different units in each
of these units have different operations. The firm is a 50 year old organisation which is
involved in the food and beverage industry. This presentation will highlight the manner in
which it will be required to manage its units and carry out operations

Slide 22
The BCG Matrix can be understood to be a great tool to measure the performance of
any unit. It divides the different business units into four categories which can be
understood to be the star, dog , question mark and the cow.
The dogs of the industry can be understood to be the ones which have been performing
very poorly in a low growing segment in the case of the D and H, the Funville can be
understood to be belonging to the dog group
The ?: It can be understood to be those units which are present growing in industry and
not doing well. Hence in the case of the D and H, units of the companies like burgers r
us and pure juice can be provided to that category.
This star unit of the company is the one which is performing the best. In this case it is
the Home Fresh
Lastly the cow is the business unit which is performing well in the globe and in this
case the cow of the business can be taken to be the Munchy biscuits (Wheelen and
Hunger 2017).

Slide 23
The GE Matrix is one of the most powerful matrices which is used to examine the
strategic position of any unit in a portfolio. Given below are the ways in which the
different companies fit themselves in the matrix.
Munchy biscuits: The biscuits can be understood to be in the growing segment of the
unit because it is performing very well
The pure juice is in selective which means , the company will make a strategic decision
in regard to the same.
The Funville belongs to the harvester which means that the firm would be right to
disinvest in this unit (Rothaermel 2015).
The burgers r us can understood to be in the selective grid which means that a decision
can be made according to the managers regarding the continuity,
Home Fresh belongs to the growth rate which means that the firm is required to be
invested these operations.

Slide 24
This synergy matrix done in the above analysis , shoes that that the Munchy biscuits is
a fit in the portfolio. The Funville chocolates can be understood to be a parasite (Proctor
2014). The home fresh and pure juice can be understood to be a misfit into the
operations of the firm

Slide 25
This slide provides an overall summary of the different portfolios as for the three tools
which are being utilised.

Slide 26
Hence, with respect to Munchy biscuit it can be understood that the unit has been
performing considerable well and hence the firm is required to invest into this unit
because it is the highest revenue earning unit for D and H firm.

Slide 27
The pure juice is also present in a good industry, however, it has not been able to
perform very well and hence the company needs to initiate efforts which will ensure that
the firm can kick start and perform well.

Slide 28
The Funville chocolates is performing poorly and hence, it has been recommended that
the firm is required to disinvest in its operations.

Slide 29
The slide talks about Burgers R Us which can be understood to be a growing company
which is in need of better operations.
The burgers r us is a cow in the portfolio and hence it is recommended that it continues
its operations

Slide 30
From the given analysis, it can be understood that Home fresh has been performing
very well in a high growing industry and with respect to this, the firm needs to enhance
its operations.

Slide 31
Hence, it can be examined that the portfolios of the Munchy biscuit and Home fresh
were performing well, whereas units like the Pure Juice, Fun vile chocolates and
Burgers are us are not performing adequately. Hence, the presentation provided certain
recommendations to improve the same.

Slide 32
Andriof, J. and Waddock, S., 2017. Unfolding stakeholder engagement. In Unfolding
stakeholder thinking (pp. 19-42). Routledge.
Bourne, L., 2016. Stakeholder relationship management: a maturity model for
organisational implementation. Routledge.
Martin, N., Evans, M., Rice, J., Lodhia, S. and Gibbons, P., 2016. Using offsets to
mitigate environmental impacts of major projects: A stakeholder analysis. Journal of
environmental management, 179, pp.58-65.
Proctor, T., 2014. Strategic marketing: an introduction. Routledge.
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education
Sunder M, V., 2016. Lean Six Sigma project management–a stakeholder management
perspective. The TQM Journal, Volume 28 No.1, pp.132-150.
Wheelen, T.L. and Hunger, J.D., 2017. Strategic management and business policy.
pearson.