Assignment 3: Stakeholder Engagement Plan for Sydney Airport Runway

This presentation focuses on a stakeholder engagement plan for a new parallel runway at Sydney Airport. It outlines the objectives of establishing stronger relationships with stakeholders, developing loyalty and trust, and utilizing various methods to attract stakeholders. The presentation details an engagement approach using clear communication, providing complete knowledge of airport operations, and demonstrating activities. An implementation plan is presented, including work role distribution, community opportunities, benefit arrangements, and the establishment of a management team. The use of electronic and print media, discussions, and meetings are highlighted as crucial components. The presentation emphasizes the importance of stakeholders in evaluating airport success, offering various benefits and services for long-term association. References from academic journals support the strategies discussed.

Stakeholder engagement
plan for a new parallel
runway at Sydney Airport

Introduction
The primary motive is to develop and formulate best
strategies in order to attract a large number of the
stakeholders towards the parallel runway at Sydney airport.
There are different engagement programs and strategies
used to bring more stakeholders towards the airport. Use of
electronic and print media plays vital role in spreading
awareness regarding the new airport to the different
stakeholders.

Stakeholder engagement objectives
• To establish stronger relationships with the stakeholders
at the airport
• To develop support, loyalty and trust among the
stakeholders
• To utilize various methods in order to attract stakeholders
for longer time at the airport
• To recognize all of the stakeholders and develop plans
according to them
• To provide right of information for the concerned
stakeholders

Engagement approach for stakeholders
• Use of easy language in order to get familiarize with the
stakeholders
• Enhancing the communication processes for the
stakeholders
• Providing complete knowledge regarding the airport
operations and regulations
• Demonstration of the various activities at the airport with
the help of hoardings and banners

Implementation plan for stakeholders
• Distributing the work roles of each of the stakeholders
• Providing various opportunities to the community and the
stakeholders (Francis et al., 2017)
• Arrangement of various benefits and facilities as per
different stakeholders
• Development of the management team in order to
cooperate with different stakeholders

Continued…
• Attracting stakeholders with the help of various long-term
programs
• Establishment of the monitoring and the control
department to execute the concerned activities
• Use of electronic and print media to bring more
stakeholders (James, 2016)
• Allocation of different opportunities for Internal and
external stakeholders as per their role

Use of electronic and print media
• Advertisements for the stakeholder opportunities with the
help of media and press releases
• Publishing of various attractive videos regarding benefits of
stakeholder association
• Development of the suitable and effective media kit in order
to generate impact on the stakeholders
• The media will cover entire eves and program that will help
in attracting the stakeholders

Discussions and meetings
• Discussing the issues of association of the stakeholders
with the airport
• Creating various opportunities for internal and external
stakeholders
• Use of mailing services to get reach to the exact
stakeholders
• Development of perfect strategies related to assisting of
the stakeholders as per their satisfaction

Conclusion
Stakeholders plays vital role in evaluating the success of the
concerned airport. The presentation reflects the objectives
that will help in targeting different stakeholders as per their
requirement. Various benefits and services are offered to
the stakeholders for getting their longer-term f association
with the airport

References
• Francis, B., Hasan, I., Liu, L. and Wang, H., 2017.
Employee Treatment and Contracting with Bank Lenders:
An Instrumental Approach for Stakeholder
Management. Journal of Business Ethics, pp.1-18.
• James, S.D., 2016. Strategic bankruptcy: A stakeholder
management perspective. Journal of Business
Research, 69(2), pp.492-499.