The Big Day Out: Examining Stakeholder Roles and Hospitality Impact

This report provides an analysis of the Big Day Out music festival, focusing on its type, dimensions, and associated attractions, highlighting its significance as a multi-genre family festival held across five major Australian cities. The report examines the event's impact on the Australian hospitality industry, noting its contribution to economic growth and providing a platform for young performers. It identifies and discusses the roles of various stakeholders, including internal stakeholders like organizers, sponsors, and volunteers, and external stakeholders such as viewers, eminent guests, and performers, emphasizing the importance of their involvement in the event's success. The analysis covers the event's budget, promotional strategies, and the diverse range of activities and music genres offered, catering to a wide audience and promoting Australian music culture. The report concludes that the Big Day Out event significantly contributes to the development of the Australian hospitality industry by attracting both regional and international visitors and providing a well-organized and enjoyable experience for all attendees.

Running head: HOSPITALITY
Hospitality
Name of the Student
Name of the University
Author’s Note

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Table of Contents
1. Identify the type, dimension and associated attraction of the chosen event................................3
2. Brief analysis of the event...........................................................................................................3
3. Event stakeholder and discus their involvement in the chosen event..........................................4
Reference List:.................................................................................................................................6

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1. Identify the type, dimension and associated attraction of the chosen event
Big Day Out is an annual music festival that takes place in five Australian cities such as
Sydney, Melbourne, Gold Coast, Adelaide and Perth. Big day out is a multi-genre family
festival that gathers a large number of people from different diverse cultural backgrounds and
attitudes. This particular event has left a major significance in the history of Australia’s most top
events. Around 150,000 viewers attend this event. Most of the popular young Australian bands
tend to show their talents in this event. Big Day Out is not only restricted within regional
geographic boundary (Waring 2016). This very specific event attracts international customers
based on which the hospitality industry of Australia is getting developed. This specific event has
left major positive impact in the economic growth of Australian hospitality industry. This very
specific platform has given the opportunity to many young performers for showing their talents
and competency level (Yeoman et al. 2012). On one hand, Australian hospitality industry is
getting immense benefits and facilities; on the other hand people belonging to various
geographical backgrounds and attitudes get to know about the music culture and genre of
Australia.
2. Brief analysis of the event
Big Day Out is a very recognizable music event occupying a prestigious image in the
realm of Australian market for flourishing economic growth in hospitality industry. This very
specific event not only attracts the regional viewers. Located in five major cities of Australia
such as Sydney, Melbourne, Gold Coast, Adelaide and Perth this very specific event has
attracted the attention of large number of viewers around 150,000. From Hip-hop, circus,
Bollywood dance show, donkey riding to career work shop everything is available on the event.

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In addition, numerous new but promising singers come and show their skills and talents on big
day out (Gibson and Connell 2016). In the music section, the primary genre based on which
singers tend to attract the attention of viewers is heavy metal, punk rock, electronic, industrial,
indie rock and so on. Huge amount of budget is fixed up for conducting the entire event
successfully. Around $28,000 expenditure is fixed up for conducting the entire event
successfully. Numerous young bands tend to participate in this festival for giving innovative
music flavor to the audience (Lee, Won and Bang 2014). Viewers are not from any specific
geographical boundary. People from different geographical backgrounds and attitudes tend to
participate in this event. Audiences get the opportunity to view different flavor of music (Bowdin
et al. 2012). Children can spend their precious time by attending this event. Some of the specific
counters are there which are especially dedicated for children such as horse riding, Donkey
riding, Bollywood Mix and so on. Besides delicious foods are also available on Big Day Out that
can easily grab the attention of customers. In order to promote the tickets organizers tend to use
both traditional media vehicle as well as social media pages (Geisler and Wickramasinghe 2015).
3. Event stakeholder and discus their involvement in the chosen event
Stakeholders are primarily constituted with two major types including internal
stakeholder and external stakeholder (Morgeson, Mitchell and Liu 2015). Internal stakeholders
are the persons who are directly associated with the events such as organizers, sponsors,
volunteers and so on. On the other hand, external stakeholders include viewers, eminent guests,
and performers and so on. Organizers and volunteers have to play the key role in conducting the
entire program successfully (Mair and Laing 2012). People involved within this event have to
focus on convincing the sponsors and community leaders so that they intend to contribute on this

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very specific event (Müller 2015). Otherwise the program would not be able to conduct
successfully.
Viewers are from different geographical boundaries and attitudes. In order to draw the
attention of viewers the organizers have to focus on implementing various promotional strategies
and policies so that they can attract the attention of international customers (Blossfeld, Hamerle
and Mayer 2014). With the help of social media promotion the organizers can directly connect
with the audience and target group. Before arranging the event organizers have to get a clear
overview about the needs and demands of the viewers (Pernecky and Lück 2013). After
gathering sufficient information regarding the desires of audience Big day out is arranged by
involving rising bands of Australia who are able to provide a new rhythm on the music
(Blossfeld, Hamerle and Mayer 2014). People from different age group will be able to enjoy the
program after listening various formation of music in Big Day Out. Stakeholders who attend this
event do not have to face any kind of difficulties regarding transport as the organizers manage
transport system (Ferdinand and Kitchin 2012). People coming from remote areas would not
have to face challenges in watching Big Day event due to excellent organizing skills and time
management skills of the associates. Singers and eminent guest get pick and drop facilities.
Therefore, the entire event automatically leaves a major positive impact on the development of
Australian hospitality industry.

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Reference List:
Blossfeld, H.P., Hamerle, A. and Mayer, K.U., 2014. Event history analysis: Statistical theory
and application in the social sciences. Psychology Press.
Bowdin, G., Allen, J., Harris, R., McDonnell, I. and O'Toole, W., 2012. Events management.
Routledge.
Ferdinand, N. and Kitchin, P., 2012. Events management: an international approach. Sage.
Geisler, E. and Wickramasinghe, N., 2015. Principles of knowledge management: Theory,
practice, and cases. Routledge.
Gibson, C. and Connell, J., 2016. Music festivals and regional development in Australia.
Routledge.
Lee, Y.J., Won, D. and Bang, H., 2014. Why do event volunteers return? Theory of planned
behavior. International Review on Public and Nonprofit Marketing, 11(3), pp.229-241.
Mair, J. and Laing, J., 2012. The greening of music festivals: Motivations, barriers and
outcomes. Applying the Mair and Jago model. Journal of Sustainable Tourism, 20(5), pp.683-
700.
Morgeson, F.P., Mitchell, T.R. and Liu, D., 2015. Event system theory: An event-oriented
approach to the organizational sciences. Academy of Management Review, 40(4), pp.515-537.
Müller, M., 2015. What makes an event a mega-event? Definitions and sizes. Leisure
Studies, 34(6), pp.627-642.

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Pernecky, T., & Lück, M. (Eds.). 2013. Events, society and sustainability: Critical and
contemporary approaches. Routledge.
Waring, S.P., 2016. Taylorism transformed: Scientific management theory since 1945. UNC
Press Books.
Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon-Beattie, U. eds.,
2012. Festival and events management. Routledge.