Project Management Analysis: Stakeholders, Resources, and Leadership

This project management assignment analyzes key aspects of a business development project. It identifies the most important stakeholders (consumers, government, and retailers) and emphasizes the critical success factors for the company, such as understanding consumer needs, complying with government standards, and convincing local retailers to participate. The assignment then estimates the resources needed, including a timeline of approximately six months for market analysis, and the human resources required, such as a management team of at least 15 people. The solution also highlights the importance of effective leadership skills for the project manager to ensure the project's timely completion, including team management, stakeholder engagement, and efficient business processes. The solution references several sources, including Kerzner, Nahavandi, Schwalbe, and a project management case study.

Running head: PROJECT MANAGEMENT
Project management
Name of the student
Name of the University
Author Note

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Answer to question 1:
The most important stakeholders of the project are the consumers, government and the
retailers (Project Management Case Study, 2017). These are the most important ones as the
project us largely dependent on the prospects of these parameters.
 The consumers are the most prime in the list of the important stakeholders. The critical
success factor of the company is to analyze the needs of the consumers in a local level to
do business. This will also serve as the promotional requirements of the company.
 The government is also another aspect, which is included in the list of stakeholders. The
need for complying with the local government standards is a necessity which is the
required critical success factor as the entry to the Indian channel of retailers are to be
provided by these stakeholders.
 Lastly, the retailers are also included in the list of stakeholders in the company involved.
Among them, the corporate ones are the competitors in the market and the company
needs to apply relevant information for succeeding in the market. However, the local
retailers are involved in the opposition of the business. To get success in the retail aspect,
the local retailers are to be convinced to do business.
 The logistics and the supply channel is to be effectively constructed and the critical
success factor lies in the regular inspection of the site to get the information.

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Fig: The analyzed critical success factors and the mission
(Source: Made by the author)
Answer to question 2:
The identified resources are to be estimated to provide the detailed analysis of the time
required for the completion of the project (Kerzner 2013). The minimum time required to
complete the market analysis is approximately 6 months. The reason for such time requirement is
CriticalsuccessfactorTogetcompliancewithstandards,toanalyzethecustomerneedsandtoidentifythelocalaswellasthecompetitingretailers

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the complete analysis of the market. This includes the meeting of the needs of the people
involved. To do this, surveys and responses about free product samples are to be conducted. This
will help analyze the needed implementation of the market. The market analysis also includes the
local retailers, as they will be the company storefront in the local area. As they are opposed to the
business, they are to be convinced for doing business with them. In addition, the local logistic
chain is also to be supplied so that the retailers are always supplied with products. This requires
inspection of the chain in a regular interval.
The required human resources are the present of a management team (Schwalbe 2015).
This will involve a team of minimum 15 people. They will be divided into sub teams who will be
responsible for only one aspect. At the end of the day, they are to be reported to the manager for
information.
Answer to question 3:
The work is to be effectively done with the help of leadership skills (Nahavandi 2016).
The manager of the project needs to show efficient management skills for the completion of the
project in the required time. As the deadline increase is not an option, the work includes the team
of people responsible is to be divided into sub-teams and the manager of the project is to conduct
efficient analysis of the reports received from them. The leadership skills are not only required to
manage the team under them but also the retailers as well as the consumers for effective business
process.

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References:
Kerzner, H., 2013. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Nahavandi, A., 2016. The Art and Science of Leadership -Global Edition. Pearson.
Project Management Case Study. (2017). [ebook] Available at:
http://1668759_242204241_CasestudyPM.pdf [Accessed 8 Sep. 2017].
Schwalbe, K., 2015. Information technology project management. Cengage Learning.