Industry Placement Reflective Journal: Marketing Mix Analysis

This reflective journal analyzes the industry placement experience at Stamford Plaza Sydney Airport, focusing on the role of a Food and Beverage Attendant in the banquet setting. The journal provides an overview of the hotel, its services, and its position within the tourism industry. The student evaluates the company's marketing strategies, including the marketing mix, customer benefit package, and product life cycle, highlighting the growth stage of the hotel's services. The analysis also includes a review of the service scape model, comparing Stamford Plaza Sydney Airport to its competitors in the Australian market. The journal also includes references to relevant academic literature, which further supports the analysis of the hotel's marketing and service strategies.

Running Head: INDUSTRY PLACEMENT
Industry Placement
Name of the Student
Name of the University
Author Note

1INDUSTRY PLACEMENT
Reflective Journal
The name of my organization is Stamford Plaza Sydney Airport. It is a well-known hotel
in Australia. It has also attracted the tourists along with the residents for having a visit. It is
famous for its exclusive packages and affordable price range. It is a public company which is
associated with the tourism industry too. As far as the products are concerned, it offers a good
range of luxurious services along with authentic hospitality. There are spacious rooms, bars,
restaurants, modern facilities, suitable transport choice, unlimited Wi-Fi connection, wide range
of beverages and food to the customers. According to my views, it is the first-preference of the
event celebrations such as weddings, banquet, business meetings and others. The staffs and the
executives are always agile to receive the guests.
There are various types of lodging options such as family saver, stay and save, park and
fly and others. Regarding the place of the company, it is situated in Sydney, Australia and
attracts billions of people from all around. Since it is located right at the center of the Airport, the
visitors are much attracted by it (Armstrong et al., 2015). As per my observations, the price of
the product is affordable for all classes of people. The organization is mainly focused on the best
quality of food and customer service. It is affordable for both the business and middle class of
society. I have observed that it follows the top-notch strategy which deals with maintaining the
brand value and positive awareness. The reward program to the loyalty regular customers is a
great step I believe. As per my choice I love the Family Saver Package that the company offers.
I recommend it to all who want to spend their holidays and save money too. There are other three
packages which are no less attractive. These are the Stay and Save package, the Park and Fly
package and Romance and Seduction package.

2INDUSTRY PLACEMENT
The packages are customizable and tailored to the desires of the customers. Since I am
an executive in the Stamford Plaza Sydney Airport hotel, I have found the product and services
of the company at the growth stage in the product/service life cycle. The growth stage is where
the sales of the company start growing rapidly. In this stage, the competition in the market
increases too. The main purpose of this stage is to expand the market share (Fan et al., 2015).
The service scape model which helps to emphasize the impacts of the physical environment
where a service process occurs. The physical environment of the industry where the Stamford
Plaza Sydney Airport hotel deals is highly competitive. The competitors are Park Hyatt Sydney,
COMO The Treasury in Perth, Crystalbrook Lodge and many others. These are the market
players in the Northern and Southern Australia (Restuccia et al.,2016). However, our
organization is trying to give a tough competition with the standard of food and services.

3INDUSTRY PLACEMENT
Reference
Armstrong, G., Kotler, P., Buchwitz, L. A., Trifts, V., & Gaudet, D. (2015). Marketing: an
introduction.
Fan, S., Lau, R. Y., & Zhao, J. L. (2015). Demystifying big data analytics for business
intelligence through the lens of marketing mix. Big Data Research, 2(1), 28-32.
Restuccia, M., de Brentani, U., Legoux, R., & Ouellet, J. F. (2016). Product Life‐Cycle
Management and Distributor Contribution to New Product Development. Journal of
Product Innovation Management, 33(1), 69-89.