Business Proposal Plan: Star Clothing, Market Analysis Report

This report outlines a business proposal plan for 'Star Clothing,' a brand aiming to transform a regionally operated clothing business into a global chain by offering enhanced quality clothes at attractive prices and interesting packaging. The plan includes a business overview, detailing the company name, type of business, and product/service offerings. It incorporates a PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors impacting the clothing industry. Furthermore, the report utilizes Porter's Five Forces to assess competitive rivalry, customer bargaining power, supplier bargaining power, the threat of substitutes, and the threat of new entrants. Market research identifies internal and external stakeholders, the target audience (youth and mid-30s+ individuals, with a focus on females), and advantages of item offerings, culminating in a corporate mission statement focused on establishing a strong regional presence and transforming Shopping Avenue into a quality clothing hub. The strategy also addresses competitor analysis and promotion/advertising, including online networking, direct correspondence, and regional news outlets. The conclusion emphasizes establishing shops in crowded retail locations, focusing on growing more firms in the area, and providing a valuable and pleasurable experience to clientele through creativity and a commitment to item quality.

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Table of Contents
INTRODUCTION...........................................................................................................................1
Business Proposal Plan....................................................................................................................1
Business Overview:.........................................................................................................................1
Business name..................................................................................................................................1
Type of Business..............................................................................................................................1
Product and Service Overview.........................................................................................................1
Porter 5 Forces.................................................................................................................................2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Business Proposal Plan
Business Overview:
My business model is to use a completely different method to the firm's image and
component presentation to convert a regionally operated clothing brand business into a
worldwide chain (Calderwood and Soshkin, 2019). "Star clothing" would provide a combination
of enhanced quality clothes at an attractive cost, and also interesting packaging. It’s in reaction to
a growing demand for clothes, inexpensive apparels which could be had while browsing online
or wandering around a mall.
Business name
"Star clothing" is the name of the company, and it represents the quality of each
clothing product.
Type of Business
This approach's first and only launching website offers a selection of commercial shopping
kinds and layouts. Capital gearing would be needed for another three outlets. This is scheduled
for the twelfth week that also happens to be the beginning of the second decade. Star
clothing would be ready to operate and expand in the third season with this cash, in adding to
investor cash.
Product and Service Overview
Equally electronically as well as in physically, clothing items (all quality and cheap items),
fashionable, attractive clothes are available (Condon, 2018).
Patterns and Theories
PESTLE Assessment
 Political issues- The administration factors affect the clothing industry varies per nation.
Responsibility is quite important. All clothing franchisees across the globe should adhere
to such guidelines. There really are pay, hygiene, and clothing standards which should be
met. The basic income can fluctuate from country to country. In nations with the greatest
levels of pay, employment prices are higher. In addition, the packaging restrictions have
changed. The authorities may also put stress on clothing outlets to include

quality alternatives to their offerings. Following are the most significant governmental
factors influencing the clothing industry. The government's stance regarding industry has
a significant effect on the success of businesses (Daidone, Davis. and Winters, 2018).
 Economical factors- Client support is very important as firms strive to keep existing
clientele throughout a recession. As a consequence, in order to lure consumers,
companies have boosted accessibility and lower expenses.
 Social factors- It is related with the societal trends and patterns that tends to change over
a period of time and thus it is very important as well as crucial for Star clothing to
analyse and evaluate it so that appropriate apparels can be made which can carter the
needs and requirements of the individuals in the long term scenario.
 Technological factors- Technology innovations are the primary pushing force
underlying the clothing sector's development. In the clothing sector, the attire's appeal
and also the quality of the product should not be the only considerations. Client service
and availability are important selling factors as well. Companies have already been
changing the manner businesses provide and communicate with their people, and will
continue to do so as technology advances. It also has an impact on brand promotion and
sales (DeLisi, Drury and Elbert, 2021).
 Legal aspects- The legislative aspects of the clothing sector have altered substantially
during the previous several years. There is mounting emphasis as a result of varying
minimum requirements. The legislation has a considerable effect on clothing cleanliness
and apparel content. The bill establishes additional rules for all clothing industry
establishments. The whole industry's business model has evolved.
 Environmental factors- Durability was yet another key factor that affected companies
all around the globe. Businesses have indeed been forced to implement a much more
ecologically responsible approach as a result of changes in statutory regulations.
Sustainability is also a major requirement across the board. Many companies are also
concentrating on protracted and price efficient supplier relationships.
Porter 5 Forces
 Competitive Rivalry (High) - This element of Porter's 5 Force assessment approach
looks at the effect of competitors on the market environment. My company faces strong
rivalry as the clothing industry has been overloaded. There are countless various sorts of

enterprises in the clothing service industry, spanning international corporations and minor
independent firms (Foster and Fullagar, 2018).
 Customer bargaining power (high)- This element of the 5 Forces analysis looks at
buyer impact and requirement, and also how buyer choices impact your business. Given
the ease of transmitting through one institution to another, customers could indeed
quickly pertain quality clothing requirements (lower switching expenses). Owing to the
crowded marketplace, customers could select from a wide range of excellent
clothing outlets.
 Provider bargaining power (low)- This part of the 5 Forces conceptual study illustrates
the effects of the provider on the company and surroundings of the clothing sector. The
provider's capability to influence star clothing is influenced by the providers of basic
resources in accordance to the corporation's capability. While we have a large variety of
regional competitors, their effect upon is decreased.
 Agent threat (high)- This element of Porter's 5 Factors analytical methodology
addresses the potential effect of rivals on company achievement. There seems to be a
wide range of clothing foods to pick from like Regional clothing makers' goods.
Consumers could also create clothes at home. Owing to the reduced cost responsiveness,
switching from good to substitutes is straightforward (Fritzen, Stautner and Schnell,
2019).
 Threats posed by arrivals (moderate)- The impact of incoming competitors on existing
enterprises is addressed in this component of the 5 Forces concept. Owing to the cheap
price sensitivity, customers could quickly move from excellent to newer clothing network
companies. Owing to the variable weighted average cost of capital to construct a better
location, start ups may join the clothing industry quickly.
Market Research:
Stakeholders- In the company's strategy, there seem to be 2 kinds of stakeholders.
 Internal stakeholders- Workers, HR administration, and finance suppliers are all inner
participants.
 External stakeholders- Users and clients are included in this category.
Targeted audience- The intended audience is the youth as well as the individuals that are
in their mid 30's and above that to as the company targets a large areas and so customers.

Gender: Both male and female are targeted but more preference is given to female
counterparts as they are much more interested in the apparel part as compared to males.
Income: The income group that has been targeted is between low and middle income
group though higher income group people are also targeted in the same way.
The advantages of item offerings- Constantly maintain expenditures in line and set
desired goal that are prudent. We have had the financial resources to establish many sites,
however we should be cautious. To please business clients, offer high-quality goods in all key
marketplaces, from malls to retailing (Han, 2018).
Corporate mission declaration- Our main objective is to maintain ourselves as the
"essence of clothing" with such a chain store in a large commercial centre and develop into one
of UK's top famous clothing outlets. Star clothing strives to be the town's best and renowned
clothing joint. Established a strong regional clothing service presence and gained industry
dominance in UK's clothing industry. To transform Shopping Avenue into a hub for quality
clothes. By the following season, we should have multiple locations.
Rivals- The company site, like other fantastic clothing outlets in the neighbourhood, has
a huge amount of cash and a diverse offering.
In terms of the competitiveness- To distinguish oneself besides the competitors, design
clothes which are unique, imaginative, and engaging. Especially opposed to similar rivals,
maintains an elevated standard of quality and delivers 100% client contentment. Within the
clothing sector, appearance and reputation are 2 of the biggest and important characteristics.
Some of its most crucial parts of brand interaction would be these. We give a comfortable shop
with courteous employees who match the firm's younger and dynamic attitude, and we anticipate
a lot of excitement.
Strategy for promotion and advertising- We will start by opening a location in a fresh
commercial district. Star clothing might create a second site as a "marketing testing zone" in the
coming in a nearby retail complex. The marketing vision is to develop and operate new locations
in order to boost profits. This strategy would then be implemented if one of the "Economy Tool"
outlets showed potential for growth. Throughout the first three seasons of existence, every store
has continued to expand its regional customer foundation.
A business plan- As an advertising technique, regional shop advertising would be
implemented. All of those are low-cost activities which help other people whilst still promoting

our services. The last advertising method is the use of regional news outlets. Although it is the
most costly choice, this is only utilised as a backup whenever absolutely essential (Lancellotta,
Pagano, and Kovács, 2019).
Advertising on the internet-
 For commercial reasons, a variety of online networking platforms are used.
 Directly correspondence includes brochures distributed to regional locations.
 The webpage contains information on the firm's philosophy, past, and present
happenings.
 Publish several major advertisements in the papers throughout the week to describe the
issue.
Shareholder engagement methods involve- We have developed a see-through
outlet such that customers can try quality clothes and see how committed we are to item quality.
New merchandise development via advanced technologies, a wide range of clothes, as well as
other creative displays and clothing inventions, are all anticipated expenditures.
Make preparations for the nearest term as the firm's short-term objective is to supply a wide
range of cheap retail, internet, as well as in physical solutions.
Long-term planning- Technical developments, architectural progress, inventive
remodelling, and a diverse assortment of things all have a role.
Distribution of commercial goods- Our business relies on protracted collaborations with
basic content suppliers and partnership suppliers. We will therefore be able to meet client
requirement by delivering things to them through the in-store and internet shipping options
(Thompson, Sugg and Runkle, 2018).
CONCLUSION
Our main goal is to establish shops in crowded retail shops, especially under one of City's
more popular business districts. In the coming, we would focus on growing more firms in the
area. Star clothing would be capable to provide a valuation and pleasurable encounter to their
clientele with their original monetary commitment thanks to their creators' creativity. The
clothing provider business as a large is heavily determined by financial issues. In the case of a
shift in patterns, the sector has demonstrated adaptability and dependability. The corporation has
emphasised reduced price items to quickly adapt to the recession and lacklustre economic
production. They increase the number of items available on the list. The clothing sector has

indeed been accused for increasing adolescent aspiration rates. As a consequence, efforts like
displaying the cost details on the tag and reducing the fabric content of the product were needed.
In certain nations, clothing addiction is restricted, therefore social effects are important. They use
online networking to communicate with consumers and gather feedback in a range of methods.
The market is fiercely tough.

REFERENCES
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