Strategic Operations Management: Analysis of Star Event Enterprise

This report provides a comprehensive analysis of operations management principles applied to Star Event Enterprise, an event management company operating in Australia. It includes a PESTEL analysis to understand the business environment, a SWOT analysis of core operational activities, and an examination of corporate social responsibility and the impact of new technology. The report further details resource allocation and risk management plans, including contingency planning and strategic risk analysis, to ensure the organization's stability and success. The analysis highlights the importance of adapting to environmental factors and leveraging technology for competitive advantage.

Running head: PRINCIPLES OF OPERATIONS AND MANAGEMENT
Principles of Operations and Management
Name of Student
Name of University
Author Note

1
PRINCIPLES OF OPERATIONS AND MANAGEMENT
Table of Contents
Section 1: Power point presentation...........................................................................................3
Introduction............................................................................................................................3
Analysis of business environment..........................................................................................3
Analysis of core operational activities...................................................................................6
Explanation of impact of corporate responsibility and new technology................................8
Explanation of organisational strategy and decision making.................................................9
Explanation of monitoring and controlling in the organisation..............................................9
Impact of operations function on supply chain....................................................................10
Section 2: Resource allocation plan.........................................................................................10
Introduction..........................................................................................................................10
Resource management strategies..........................................................................................11
Supplier management strategies...........................................................................................12
Application of tools..............................................................................................................13
Conclusion............................................................................................................................16
Section 3: Risk management plan............................................................................................17
Strategic analysis of operations functions............................................................................17
Developing a contingency plan............................................................................................17
Identify potential risk or hazards and control measures.......................................................18
Developing contingency plans and strategies.......................................................................18
Application of tools..............................................................................................................18

2
PRINCIPLES OF OPERATIONS AND MANAGEMENT
Recommendation..................................................................................................................20
Section 4: Strategic risk analysis..............................................................................................21
Conducting SRA of the organisation....................................................................................21
Developing contingency plans and strategies.......................................................................23
Reference..................................................................................................................................24

3
PRINCIPLES OF OPERATIONS AND MANAGEMENT
Section 1: Power point presentation
Introduction
Operations management is considered as the administrator of business practises that
helps in the creation of a highest level of efficiency in an organisation. According to
Madhavaram, Hunt and Bicen (2017), the major benefit for operational management is that it
can help in maintaining the resources in an organisation. On the other hand, the role and
activities of operations management is strategic as it deals with the planning of organisational
success. It helps in being tactical after receiving credits from the materialistic sources and at
the same time remains operational as it undermines the activities of organisations. The major
functions of operations are to maintain a transformation process. The context of operations
strategy is to maintain any type of changes in an organisation. For this particular research Star
Event Enterprise is taken into consideration that operates in Australia. The functional
departments of Star Event Enterprise include the human resource management, finance as
well as production and sales. For example the human resource management takes into
consideration the number of recruits required for maintaining stability within the
organisation.
Analysis of business environment
In order to succeed in a competitive environment it is necessary for organisations to
understand the business environment by analysing the external factors that affect it (Smith
2016). This can be done by conducting a PESTEL analysis.
Political: The political scenario of a country is usually unstable owing to the
controversies that exist within the different countries. However, in Australia, the political
scenario is stable and it provides the required support that can help in the development of a

4
PRINCIPLES OF OPERATIONS AND MANAGEMENT
company in the region as well as outside of it (Boasson and Wettestad 2016). Therefore, for
Star Event Enterprise to succeed in the business environment the political scenario of the
Australia plays a crucial role. For example, the political scenario of Australia can provide
ample support for the company to develop and engage in organising events that can help it to
promote sustainability in the environment. Thereby the operations of the company can have
excess support from the Government in terms of relaxation of rules as well as financial
support.
Economic: The economic condition provides stability to a country particularly during
the time of recession. Holmes et al. (2015) is of the opinion that with a stable economic
environment Australia can provide support to emerging organisations so that they can
continue with the development of its business. Similarly in the case of Star Event Enterprise,
the economic stability of Australia can help in continuing with the organising of events. For
example, it can help Australia to host national film festivals or sports events that can open up
Australia to the world and help in the contribution of its economic benefit. In this regard, it
can be said that based on the economic support operational planning can be conducted in an
effective manner by spending finances.
Social: The social factor denotes the manner in which the Australian public provides
support to an organisation. The difficulty that Star Event Enterprise may face is that it might
need some time to develop its reputation in the market. Hence, it is necessary that the
company continue with its development so that it can help in understanding the demands of
the customers. Overall, the analysis of the social factor can provide an understanding of the
support usually provided by the people of Australia (Khan, Alam and Alam 2015). This can
help the company to grow and develop so that it Corporate Social Responsibility of the
company can be developed along with its objective of arranging operational activities
involved with the development of planning in the organisation.

5
PRINCIPLES OF OPERATIONS AND MANAGEMENT
Technology: The technological factor can help Star Event Enterprise to reach out to
customers and provide them with the ability to continue dominating the entertainment
industry. For example, with the help of technology the company can base its events by
providing 3D experience to customers attending any event set up by the company. This can
help the company to gain more recognition in the market. Gopal, Lindberg and Lyytinen
(2016) pointed out that Australia is one of the countries that are considered to be innovative
in terms of technology. Therefore, the application of this particular concept can help Star
Event Enterprise to continue with the development of its operations such as arranging
resources for entertainment purpose.
Environmental: The environmental factor of Australia is sustainable and provides
people with a picturesque experience upon visiting the country. Hence, for Star Event
Enterprise to develop it needs to ensure that the environment of the county is hampered. In
this regard, the company need to make considerations based on the decisions taken in
maintaining the operations of the company so that it can develop sustainability in the
environment. It needs to consider identifying and organising the events that can help in
promoting sustainability within the environment. Star Event Enterprise need to understand
the factors that provide opportunities for growth as well as maintain the expectations of the
environment. By conducting sustainable event arrangements, Star Event Enterprise can gain
the recognition of the business as well as satisfy customers.
Legal: Australian legal laws are strict particularly during the time of organisations.
For example, Star Event Enterprise need to consider laws that can be associated with
employment, maintaining the environment as well as ensuring that customer rights are
maintained. As stated by Kuratko, Hornsby and Covin (2014) the legal factors also contribute
for the success of an organisation as legality in the business need to be made based on the
type of events that are organised. For example, Star Event Enterprise needs to comply with

6
PRINCIPLES OF OPERATIONS AND MANAGEMENT
the Environmental Protection and Biodiversity Conservation Act 1999 so that despite
organising multinational events, the environment of Australia is not corrupted and ensure
development of operations management.
Analysis of core operational activities
Strength
 Ability to rope in celebrities for
promotion
 Contribute in the increase of
economic strength
Weakness
 Weak in terms of financial strength
 Huge employee turnover
Opportunities
 Less competition in the market
 Gain support from local authorities
Threat
 Lack of proper infrastructure
 Unstable environment for conducting
the events
Table: SWOT analysis
(Source: Created by author)
The analysis of the core operational activities of Star Event Enterprise shows that the
strength of the company is that it possesses the ability to gain celebrities for the promotion of
its events. As stated by Hay and Flynn (2016) every event organisation has the ability to
attract audiences with the help of star power. Star Event Enterprise can gain the support of
the celebrities based on the events and with the level of recognition required from the
customers. Apart from this, a second strength of Star Event Enterprise is that can help in
contributing with the economic strength of the country. Most events tend to draw in the
support of international people and thereby help in the growth of the economic condition of a
country by the funds raised.

7
PRINCIPLES OF OPERATIONS AND MANAGEMENT
However, despite the strengths certain weakness also exists among the company. In
order to gain the support of the celebrities it is necessary that a considerable finance is paid to
the people. This can be considered as weak point as the financial stability of Star Event
Enterprise is less. As stated by Gleim, Smith and Cronin Jr (2018) this is mainly because such
organisations do not possess a stable income. Apart from this, another weakness that can be
considered is the fact that huge employee turnover exists in these organisations. The lack of
stable income compels people to leave event planning and take up a full-time stable career
option. Hence, labour required for organising events is less.
At the same time, the opportunities that can be gained by Star Event Enterprise are
that it has less competition in the market. Therefore, the company can built its image and
business slowly base on the development it gets in the market. At the same time, strategies
need to be developed only for the satisfaction of the customers and not for competing against
other companies in a vigorous manner. At the same time support from local authorities can be
gained if the event organised provides social messages and ensures that sustainability of the
business be maintained. This can help Star Event Enterprise to continue with the business in a
proper manner so that the weakness can be overcome.
Along with the weakness, the threat of the company also needs to be taken into
consideration. It has been seen that event management organisations does not have a proper
infrastructure. Therefore, without infrastructure and a hierarchy it is usually difficult for the
company to progress in the environment. This can also be accounted based on the fact that
Star Event Enterprise needs to develop a stable organisational structure so that it can continue
its business activities without having to establish any type of business incompetence. Apart
from this, the instability of environmental factors can be considered as a negative impact for
the continuity of the business. This is considered as the main reason behind the instability in
the income level of Star Event Enterprise.

8
PRINCIPLES OF OPERATIONS AND MANAGEMENT
The operational constraints that are faced by business are usually on the manner in
which budgetary allocation of business can take place. The financial position determines the
availability of human resources required for raising the capability of an organisation. Most of
the times, threat and weakness of a company remain the budgetary constraints.
Explanation of impact of corporate responsibility and new technology
Corporate social responsibility can help in understanding the activities that are
required for maintaining effectiveness in an organisation. The manner in which Star Event
Enterprise can help in the development of the society may have a positive impact on the
business. Yan-hong (2015) stated that people can trust the organisation and be assured of the
fact that it does not aim to harm the society with the events that it organises. At the same time
corporate social responsibility also influence operational management by helping in sorting
out the priority activities to be taken in the society. Operations managers respond to it by
developing an analysis of the resources available so that they can help in the growth of the
society. In the recent world, technology plays a major role in the development of an
organisation. Hence, Star Event Enterprise can use technology to reach out to the customers
as well as use it to provide entertainment for the people. As suggested earlier, using
technology to create a 3D holographic event can help in attracting the audiences. Digital
technology can also help in designing, manufacturing and distribution of goods. For example,
the use of software systems such as Enterprise Resource Planning systems (ERP) can help in
managing the operational activities in a systematic manner. The Supply Chain Management
(SCM) can help Star Event Enterprise to maintain a prolonged distribution channel by
keeping in mind the strength of the suppliers. Apart from this the New-Product Development
(NPD) can help Star Event Enterprise to be more innovative while trying to create new
programs for the society. With digital technology, the company can maintain a proper

9
PRINCIPLES OF OPERATIONS AND MANAGEMENT
Customer Relationship Management (CRM).as it can communicate with the customers on a
regular basis.
Explanation of organisational strategy and decision making
Organisational strategy and decision making can be supported by operations
management as it helps in development of departments within the organisations (Suter 2016).
The strategic drivers include failure in production and sales, competitiveness of the rival
companies and to combat the external factors that exist in the market. Different types of
planning include operational, tactical and strategic. The operational planning undertakes the
operations that are involved with an organisation. The tactical and strategic changes involve
the understanding of the resources and capabilities that exist in an organisation. Such
planning have a severe impact on the operational business of an organisation as based on the
type of planning other factors such as monitoring and formulation of strategies can be made.
For example, Star Event Enterprise can develop strategies that can help in the development of
the organisational hierarchy. As seen from earlier analysis, Star Event Enterprise lacks a
proper infrastructure and with it does not have a proper organisational hierarchy. Hence,
decision making of the company need to be based on the manner of improvement of the
organisational structure of Star Event Enterprise. Operations management can provide an
analysis of the activities that need to be conducted by Star Event Enterprise so that every
department can be assigned with a manager on which the employees can report directly.
Explanation of monitoring and controlling in the organisation
Control systems helps in maintaining any form of activity in an organisation. The
planning process is done mainly due to the control of activities so that organisational
development can take place. Operations function can help in maintaining the control system
by considering the effectiveness of planning and the resources that are duly maintained in the
organisations.

10
PRINCIPLES OF OPERATIONS AND MANAGEMENT
TQM: The Total Quality Management can be considered a process by which
organisations maintain the quality of its products and services. In the case of Star Event
Enterprise the organisation, can use the concept of TQM to ensure that the quality of service
provided by the organisation can meet the expectations of the customers. Li (2014) as stated
by the monitoring as well as controlling of the activities in the organisations is done using the
TQM method. Therefore, it can be said that operations managers need to consider the TQM
process that can be related with the organisation so that effective analysis of the efficiency of
the organisation can be maintained.
Six sigma: Six sigma can allow organisations to reduce the number of defects it
makes while manufacturing products. However, in the case of Star Event Enterprise, the six
sigma concept can be applied to the services rendered by the company. The manner in which
the company can continue to provide quality services without making defects such as in terms
of lightning or technical faults can be maintained. One of the manners in which, six sigma
can be used in terms of monitoring and controlling is that it can help in improving the system
by specifying any type of incremental improvement such as conducting a regular check up of
the facilities and activities that are conducted during an event.
Impact of operations function on supply chain
Transformation model: As stated by Shrivastava, Shrivastava and Ramasamy (2018)
transformation model can help a manager to understand the activities of an organisation and
help it to redesign its structure. In the case of Star Event Enterprise, the company can use the
transformation model to direct the operations functions on the supply chain management.
Supply chain management can be guided as per the level of quality of services provided by
Star Event Enterprise so that it can ensure proper supply of raw materials required for its
events take place. The effectiveness of the transformational model can help organisations to
maintain a steady supply. The input process helps in bringing about the changes in an

11
PRINCIPLES OF OPERATIONS AND MANAGEMENT
organisation as it can help in continuing with the development of supply chain within an
organisation. The output process can help in providing the changes within the limits of the
organisation.
Section 2: Resource allocation plan
Introduction
The section provides an analysis of the resource management strategy that needs to be
undertaken by Star Event Enterprise for the development of the organisation. As seen from
the earlier analysis, the financial stability of the company can be considered as a weak point
mainly because the income level is unstable. Therefore, the financial requirement of Star
Event Enterprise can be considered while formulating strategies to manage the resources. At
the same time, the human resource management needs are required to be considered so that
resources within the organisations can be managed (Sadgrove 2016).
For example, with the effective application of the human resource management, Star
Event Enterprise can identify any shortage of materials for the development of an
entertaining event for the customers. Apart from this Korshikova et al. (2016) stated that the
technological factor is another consideration that needs to be taken mainly because in the
modern world, every planning is done based on the strength of the technologies within the
business. The section highlights the resource management strategies and the tools required
for the development of the resources.
Resource management strategies
In order to continue with effectively managing resources in an organisation, it is
necessary that strategies be incorporated so that every resource can be used effectively in an
organisation. Grant et al. (2014) stated that the resource management strategies in an