Detailed Business Plan: Star Unisex Salon's UK Market Strategy

This assignment presents a detailed business plan for Star Unisex Salon, focusing on its establishment and operation within the UK market. The plan begins with an executive summary, followed by an overview of the hairdressing and beauty market in the UK, highlighting industry trends and opportunities. It then delves into market positioning, competition analysis, and the unique selling points of Star Unisex Salon. A thorough market analysis is conducted, examining customer expenditure and geographic distribution within the UK. The plan outlines a comprehensive marketing strategy, including product descriptions, pricing strategies, sales and distribution methods, and advertising and promotion plans. The management plan addresses ownership structure, roles, operational workflows, supplier relationships, and staffing requirements. Finally, the financial plan provides key financial projections. The plan also includes an examination of competitors and their strategies and concludes with a call for providing high-quality services.

Running head: BUSINESS MANAGEMENT
BUSINESS MANAGEMENT
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Table of Contents
Executive Summary...................................................................................................................3
Business Overview.....................................................................................................................4
Hairdressing and Beauty Market............................................................................................4
Market Positioning.................................................................................................................4
Market Competition...............................................................................................................5
Uniqueness of Star unisex salon............................................................................................6
Market Analysis.........................................................................................................................6
Competitors Analysis.............................................................................................................8
Marketing Plan...........................................................................................................................9
Product Description................................................................................................................9
Pricing Strategy....................................................................................................................11
Sales and Distribution..........................................................................................................13
Advertising and promotion..................................................................................................15
Management Plan.....................................................................................................................17
Ownership............................................................................................................................17
Structure and Roles..............................................................................................................18
Operation Plan..........................................................................................................................19
Work Flow...........................................................................................................................19
Suppliers...............................................................................................................................20
Staffing.................................................................................................................................20

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Financial Plan...........................................................................................................................20
Conclusion................................................................................................................................20
References................................................................................................................................22
Appendices...............................................................................................................................23

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Executive Summary
Star Unisex hair Salon is basically the full service hair and beauty salon where the
main aim of the company is to provide the high end customer satisfaction in terms of
providing excellent services along with the quality products which must also have the
excellent ambience within the salon. Star Unisex hair salon actually concentrates on
providing excellent services and products in order to enhance the physical and mental
appearance of the clients. In order to finance the hair salon some of the significant strategies
in that case is required. The main motto of the company is to provide hard work and
dedication in that case. In order to enhance the reputation of the company it is needed to
make the clients of the company satisfied and the same time it is also needed to give
information about the new updates or offers about the company to the clients. Star Unisex
hair Salon is aiming to be one of the top most salon in UK and trying to give a tough
competition to the other firms in the industry.

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Business Overview
Hairdressing and Beauty Market
Based on the industry report which is actually obtained from the market, it can be said
that the hair and beauty salon industry in UK actually provides the high labour intensive. As
per the survey report it is found that 39.45 of the industry revenues took place in the year
2018-2019. The industry and opportunities in the industry is that the growth has been steady
which actually consists of quite an intense pricing pressure at various level of competitions.
There are also competition in terms of the promotional advantages which actually takes place
within the operating sphere. The industry of the beauty segment actually is in rising demand
for the purpose of the anti-ageing treatments (Myers, 2019).
The strategy, which must be adopted by the Star unisex salon, is based on the certain
factors which are the location, environment, convenience and reputation. The business must
be located in the metro city where it will be able to attract the potential customers in order to
enhance the overall business efficiency of the firm. The ambience of the salon must be great
which will further make the customers much more satisfied and further it will automatically
create a possibility to enhance the sales of the business. In order to understand that the
customers are happy it is further needed to get a feedback from the customers in order to
understand that taste and preferences of the customers so that Star unisex salon can make the
necessary changes in that case.
Market Positioning
It is important for the company to maintain uniqueness in terms of providing
services to the clients of Star unisex hair salon (Bell, Bryman & Harley, 2018). If the
company adopts the approach of booking the online appointments system through an
application which must be developed by the system engineer the Star unisex hair salon will
able to create a different image in that case. The customers must be opportunity to book their
seats for the treatment in the salon or rather must be have the choice of selecting the type of
treatments which they want to receive. The company on the other hand must maintain the
profile of the customers so that the can provide the regular update on the offers based on the
style of treatment. It is have to constant touch with the customers in order to further enhance

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the relationship along with any kind of significant upgrade which the company ultimately
needs.
In terms of marketing the company must take some of the significant strategies which
is advertising through the online websites which will be much cost effective specially in the
social media which is actually followed by most of the customers like the Facebook, twitter,
YouTube, Instagram and many more (Noe et al., 2017). The techniques and uniqueness will
be further reflected in the YouTube which is considered as the effective tool in that case. This
is considered as the effective marketing strategy which must be adopted by the Star unisex
hair salon along with the offers of the company. The market positioning strategy of the
company plays a significant role in enhancing the overall business prospects of the company.
The aim of the company is actually related to provide the excellent service by the maintaining
the quality of the services. Based on the market positioning the business prospects of the
company actually forecasted along with the sales and type of financing the company must opt
for are reflected in the overall performance of the business.
Market Competition
In the beauty and hair salon industry is much more concentrated as there are the top
most beauty salon in UK. There are some of the examples of the top most unisex salon in UK
which are the Glasglow NAF, Cardiff- Goji hair salon, Surrey – Jill Zander are some of the
top most unisex hair salon in the region of UK which is also listed in the British vogue
magazines. For a startup like Star unisex hair salon it will quite be tough to compete with top
most UK salon. In this case the company must adopt some of the significant strategy in terms
of marketing and effective service will further enhance the reputation of the business in that
case.
In order to tackle the competitors, it is actually needed by the company to understand
the weakness along with the strengths of the competitors. This will help Star unisex hair salon
to improvise some of the new strategies in order to compete with the other the business of the
same category. The online way of getting in touch with the customers is an effective way to
get in touch with the customers in an easy manner (Storey, 2016). At the very beginning of
the startup of the company it is quite significant for the company to provide a free service
including the haircuts, spa and other services. This will quite be an opportunity for the salon
to show the effectiveness and uniqueness in their treatment and the specialty which is
involved in it and further it will reflect in the upcoming sales of the company. If Star unisex

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saloon provides the great quality service with a high margin price then also the customers
will be far happy to pay such price due to the effectiveness of the services in that case.
Uniqueness of Star unisex salon
The uniqueness of the star unisex salon is that the company will create an ambience
which will quite be creative and the architectural design will further be effective of the salon
shop so that people in that case loves to visit the salon each and every time. Along with the
various offers and discounts on the treatment is further a significant way to create an effective
relationship with the clients (Nicholas & Steyn, 2017). It is significant to understand the
delicate touch and icing on the cake which is related to the master piece finishing which
every clients actually looks for in their services. The another uniqueness of the salon is that
there must be enough flexibility in terms of the choices which must be made by the
customers.
Market Analysis
The statistics regarding the expenditure, incurred by the customers on the hair and
salon is depicted in the graph starting from the year 2005 to the year 2018 (Ward, 2016). The
information is based on the recent data collected from the survey in the UK. The revenue,
which is generated from the hairdressing and salon industry, is reflected accordingly in that
case.

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The graph has been depicted accordingly in the above and initially from the above
graph of UK it can be said that the trend of customers expenditure in the market is constantly
increasing gradually which is a point to be noted by the Star unisex hair salon (Charles Jr,
Schmidheiny & Watts, 2017). Based on the market analysis the company have some of the
significant advantages of such demand of the salon in recent years. Accordingly, the
company needs to have some of the significant strategies in that case in order to increase the
sales along with the compete with the other salon in the same lineup in order to provide tough
competition in that case.
Further the statistics is provided in terms of service of the hair and dressing salon
which is provided all over the regions of UK and the stats in that case are provided
accordingly:

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North East North West
Yorkshire
and the
Humber
East
Midlands
West
Midlands
East
London
South East
South West
Wales Scotland
Geographic Wise division
From the above chart it can be said that based on the geographic division it can be
said that the in UK most of the hair dressing industry sales is generated in the region of
London, east, south east and north west region of the UK based on the recent facts and
figures located by the company. This can further be noticed that the most of the contribution
in the hairdressing and salon industry is actually based on the population strength (Rosen,
2004). Geographic wise more the population, the sales will be more of the salon shops in UK
which will actually be far better for the company to increase the reputation along with the
goodwill of the company.

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Competitors Analysis
The competitor’s analysis of the evaluated in order to understand the number of
competitors along with the target market of the competitors in terms of the geographic region.
It is important for the company to understand the competitor’s objective and it is also needed
to perform a SWOT and PESTEL analysis of the company. In order to drag the attention of
the customers it is actually needed by Star unisex salon to provide quality services to the
clients so that they are easily attracted by the uniqueness in the services (Veblen, 2017).
The main competitors of the Star unisex salon will be well known salon in the UK
which are the Glasglow NAF, Cardiff- Goji hair salon, Surrey – Jill Zander. As per the
information’s obtained high price where the target customers are basically the high end
customers (Tukker & Tischner, 2017). The price is charged based on the service type
provided to the customers in that case and further the output the company will get in terms of
the revenue which will be generated by the company. The above discussed companies are the
top most earning companies in terms of the revenue generation in UK in the hairdressing and
salon industry. In such a situation it will be better for the company to adopt the significant
pricing strategy by setting the low price for the customers at the first phase in order to grab
most of the market share along with that maintaining the high quality in the services provided
by the Star unisex hair salon.
The startup company in this case must be aim to be standard setter in terms of
maintaining the quality in the service along with the uniqueness in the service providing
sectors of the company. The situation become different when there is monopoly business but
this type of hairdressing and salon industry in that case falls under the perfect competition. In
case of adopting the strategy, it is needed by the company to adopt the highly perfect
competition model in the long run. The goods and services of the company is further based

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on certain factors which are the lower cost, better cost management, production technologies
along with the economics of sale.
Marketing Plan
Product Description
The products of the company actually consists of basically the three types of potential
services which are the hair, nail and skin care. The types of services, which is provided in the
hair department, are the haircuts, relaxers, perms, colors, shampoo, conditioning, curling,
reconstructing, weaving and waving. The services, which is actually provided in the
department of Nails, are the manicures, pedicures, polish, sculptured nails. The basic
services, which is further provided in the skin care, are the European facials, body waxing
and massage (Wood et al., 2015).
Further some of the significant improvisation in the products are actually needed in
order to make it much more special. Some of the techniques in that case are needed to be
implemented like too much conditioning and special treatments must be provided to the
clients in order to build a suitable relaxation of the customers. If the customers are happy
with the products then they will be ensured about the significant benefits received
accordingly. Special advices from the dermatologist are also required in order to ensure that
in case of providing skin care treatments the company is able to provide the right treatment
which is actually suitable for the customers or which rather suits the clients based on their
skin types.
The key specialty of the Star unisex hair salon is that it provides haircuts simply based
on the choice of the clients and further the main benefit is not only provides the hair cut for
the particular individual but have the option to provide hair cut for the entire family which is

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a exclusive offer provided at the peak time. Star unisex salon is not a salon but have a variety
of the options in the products of the company as it sells the hair care products which boost up
the sales significantly by a percentage of about 15% which is actually a huge margin. The
customers in that case are happy to pay such amount due to the fact that the services provided
by the Star unisex salon is worth it as it is completely based on the quality of the service.
Further the professional quality supplies provided by the company are the shampoo,
conditioner, conditioners, brushes, combs and other products included in that case. If the
salon actually works based on the plan then the managing director of the salon have the idea
to provide a free tattoo making service apart of just providing the haircuts. This will further
help the company to grow significantly and the customers base in that will be huge if the
company has its idea and improvisation by not following the competitors’ footsteps but
always trying to stay ahead of them when it comes to provide the quality services in that case.
The significance of the products which is actually provided by the company covers
the entire area of the hair dressing and beauty products in quite a wide range which the other
companies struggles to afford and provide to the potential clients in the market (Sadgrove,
2016). This are the approaches which the company must adopt in order to handle the tough
situation, which the company is, actually may come across during such kind of potential
competition in the market. The customers must always feel happy to purchased and use the
products in an efficient manner. Apart from that the attractive offers, which will be attached
to the products of the salon, must be intimated on an interval basis so that the company can
attract and further retain the potential customers in the market.
Pricing Strategy
The pricing strategy of Star unisex salon must be competitive so that the company can
give tough competition to the other competitors in the same business line up. This is the