Starbucks' Balanced Scorecard: Analyzing Business Strategies Report

This report provides an analysis of Starbucks' Balanced Scorecard, focusing on key aspects such as customer perspective, internal business processes, learning and growth, and financial performance. The report examines Starbucks' objectives, including customer retention, expansion into the health-conscious market, and profit margin growth. It outlines specific measures, such as surveys and KPI development, and initiatives like employee motivation programs and marketing mix strategies. The report also highlights the importance of quality raw ingredients, supply chain management, and employee training. The references include Starbucks' press releases and annual reports, providing insights into the company's strategic direction and performance metrics. The report showcases the significance of understanding and applying the Balanced Scorecard framework for strategic planning and performance measurement within the context of Starbucks' business operations.

Running Head: Starbuck’s Balanced Scorecard
[Type the company name]
Starbucks’s Balanced Scorecard
[Type the document subtitle]

Starbuck’s Balanced Scorecard 2
Table of Contents
Starbucks Balanced Score card..................................................................................................3
References..................................................................................................................................5
Starbucks Balanced Score card
Customers’ Perspective Internal Business Perspective
Objective: Rentention of old customeres
and target to acquire health conscious
customer base by launching new health
based product line
Target : 100% retention, to acqire health
concious customer base
Measure to be taken: Through surveys and
customer feedback understand the
customers expectations .
Initiative: attractive offers for repeat
purchaser and loyal customers, to increase
healthy ingredients in prepration and
providing nutrition chart with order
Objective: To incresae the quality and
effeciency, to concentrate more on quality of
health based productline
Target: to ensure long term business
relationship with quality supplier of raw
ingredients of new product line
Measure: Promoting Starbucks as health
conscious brand and showcasing highest level
of hygine to customer while preparing order.
To concentrate on zero wastage policy
Initiative: devlop KPI to monitor supplier
performance,build integrated it solution for
supply chain (Roberts, 2013)
to ensure calories and purity detail on
Menu card
Learning&Growth Financial
Objective: To assure employee growth, to
work on R&D of Health based product
line
Measures: training and devlopment for
upgradation in the organization , pre-
testing of health based productline
Intiative: Employees motivation/ retention
secheme. To accqire health conscious
Objective: Increase profit margin, ensure 20 %
grwth from last year, work on reciving profit on
new produt line in coming years
Measures: To minutely study the financial
indicators and statements of the company and
work on investments for launching new product
line, to work upon marketing mixes for
maximum ROI

Starbuck’s Balanced Scorecard 3
customers, entering in partnership with
sports brand,to give health concious
perception of the brand to the target
market
Initiative: To work upon more enhanced
customer service and training customer for new
healthy product line in order to push it more.
To develop perfect marketing mix strategies

Starbuck’s Balanced Scorecard 4
References
Starbucks. (2016). Starbucks agenda for global growth and social impact (Press release).
Retrieved from https://news.starbucks.com/news/starbucks-2016-annual-meeting-of-
shareholders-press-release
Starbucks. (2017). 2016 annual report of the Starbucks. Retrieved from
https://s21.q4cdn.com/369030626/files/doc_financials/2016/Annual/FY16-Annual-Report-
on-Form-10-K.pdf