Starbucks and Biggby Coffee: A Comparative Analysis Report

This report provides a comparative analysis of Starbucks and Biggby Coffee, two prominent players in the coffee industry. It examines Starbucks' extensive market presence, consumer loyalty programs, and commitment to offering healthy options. The report contrasts this with Biggby Coffee's focus on price competition and rigorous employee training programs, highlighting their commitment to service standards. The analysis considers the competitive dynamics, business models, and market strategies employed by each company, offering insights into their respective approaches to customer acquisition and retention, ultimately providing a comprehensive overview of their strengths and weaknesses within the coffee market.

Name

Biggby Coffee V/S Starbucks
Starbucks
As a coffee shop, Starbucks created a league for itself in the last 40 years. In order to beat
the price competition, they came up with consumer loyalty programs to give perks to their
Regular customers. Starbucks is committed to providing healthy food and beverages options
to its customer at an affordable price in various segments. This company is operating with
78 markets with almost 30,000 retail outlets. These numbers are more than sufficient to
describe the success story of this company (Marshall, 2015).
Biggby Coffee
Biggby Coffee made a humble beginning in the year 1995, within no time they became a
competitor of the Starbucks. They created a competition of price in the market. Starbucks is
committed to providing healthy options to its customers. Biggby Coffee has the guts to tell
them that which Biggby product is unhealthy for them (Havey, 2018). They are very serious
in maintaining the standards of the services; prior to serving his first cup of coffee, an
average employee of Biggby Coffee spends 144 hours in rigorous training. This commitment
gives us an idea about the service standards of this slow and steady player in the coffee
market.

Bibliography
Havey, N. (2018). How Biggby Coffee find its purpose. Conscious Company Media,
https://consciouscompanymedia.com/workplace-culture/management/biggby-coffee-
found-purpose/.
Marshall, C. (2015). The first Starbucks coffee shop, Seattle - a history of cities in 50 buildings, day
36. The Guardian, https://www.theguardian.com/cities/2015/may/14/the-first-starbucks-
coffee-shop-seattle-a-history-of-cities-in-50-buildings-day-36.