This report provides a detailed analysis of Starbucks' business operations, focusing on both internal and external factors. The report begins with an introduction that highlights the significance of micro and macro factors in organizational success. The main body of the report includes a SWOT analysis, evaluating Starbucks' strengths, weaknesses, opportunities, and threats. Following this, a PESTEL analysis examines the political, economic, social, technological, environmental, and legal factors affecting the company. The report also explores how the external environment influences Starbucks, covering political, economic, social, technological, ecological, and legal variables. The conclusion summarizes the key findings and emphasizes the importance of understanding both internal and external elements for achieving positive results and maintaining a competitive edge in the market. The report is supported by references to academic sources.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
