Sustainability and Business Environment: Starbucks Case Study Analysis

This case study examines Starbucks' business environment, focusing on sustainability. It includes SWOT and PESTLE analyses, evaluating CSR goals and leadership styles. The study explores the importance of organizational culture within Starbucks, providing insights into its internal and external business models. It also analyzes the evolution of CSR goals and various leadership styles, along with a discussion on the significance of organizational culture. The report covers reflective writing on the research process and concludes with a summary of findings and references. The study highlights Starbucks' strategies for navigating market challenges and its commitment to sustainable practices, offering a comprehensive view of the company's operations and its impact on the business environment.

Sustainability and business
environment-case study

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
SWOT and pestle analysis.....................................................................................................3
Evaluation of CSR goals........................................................................................................5
Different styles of leadership styles.......................................................................................6
Importance of organisation culture at Starbuck.....................................................................8
Reflective writing...................................................................................................................9
CONCLUSION........................................................................................................................10
REFRENCES...........................................................................................................................13

INTRODUCTION
Sustainability and business environment can be understood as widely crucial aspect
within today’s dynamic competitive world, where new range of innovation and higher
strategic development of wide resources plays essential role. The report will be analysing
case example of Starbucks, one of the best company to bring on wide range of food and
beverages services functionally for large range of customers. Study will be exploring focus
on internal and external business models, for fundamental scope towards pertaining higher
fundamental role to bring on higher functional operatives. Report will be also conducting in
depth focus towards analysis of evolution of CSR goals and wide range of leadership styles,
for gaining complete knowledge towards company wide scale expanded operations. Further,
study will be also conducting focus towards importance of organisation culture within
company operations, to bring on stakeholders connectivity rise within professional growth
horizons. The report will be also discussing reflective writing to work on varied aspects
learned while conducting research on company business plans, wider keen work synergies
and to explore technical skills learned.
SWOT and pestle analysis
Starbucks as one of the biggest company within food and beverages industry, has
been going under huge transformation within recent times where swot analysis will enable
internal business environment analysis. The factors of internal business environment can be
discussed as follows:
 Strengths: Starbucks offers premium quality food products and beverages services to
customers around globe under wide scale expanded space, making it one of the top
most ranked cafe brand. The innovation among products and services have been
uniformly growing, to enhance brand image along with connectivity among
shareholders. Weaknesses: Costly products and dependency on suppliers is also one of the most
commonly analysed weakness, where business avenues within Starbucks is
competitively facing business pressure. The weakness of brand can be also analysed
under wide scale new brands coming up in global industry, bringing on wide range of
products and services choices
 Opportunities: Starbucks has also scope for business growth opportunities in
businesses, to bring on wider scale business investments into varied range of

innovation among products and services. There is also opportunity to functionally
grow on wider aspects to potentially develop high customer centric, competitive price
strategies (“Starbucks Delivers” to be Available Throughout the US in Early 2020,
2021). Threats: Due to wide scale ecological changes coming in environment, there is price
and supply change coming in coffee production parameters where market is
unpredictably coming under fundamental decline. Varied competitive brands and
similar cheaper products are being available for customers, making wide scale
functional impact on Starbucks.
Pestle factors
The pestle analysis will enable in depth focus towards external business factors,
which further heads on diverse domains towards higher specific functional segments where
Starbucks functionally aims towards wider targets.
 Political factors: Change in Europe and UK business environment also bring on
strong competitive risk factor among rise in prices among businesses services
actively. The political factors are fundamental competently active for creating
technical diverse strength, in creating wider scope for political growth functionally.
 Economic factors: Change in interest rates, higher strategic change among
international businesses and varied range of corporate shift among economic
paradigms, bring on functional rise towards economies scope (Koivula, Villi and
Sivunen, 2020).
 Social factors: CSR factors and society contributions need to be enhanced actively
among competitive scenarios, where Starbucks by heading towards social factors
within external business environment aims to head on strategic diversity parameters.
 Technology factors: The technology factors bring on higher stringent business
investments among production horizons, technology goals innovatively and also
pertain wider keen profitable revenue goals. Legal factors: Risk of change in taxes among commercial domains, business
infringements are also some of the most essential legal factors towards bringing
working growth towards. The legal factors have been imperatively shaping functional
growth fundamentally towards performance growth arenas, where Starbucks diverse
wellness has been specifically shaping widely.

 Environmental factors: The changing global environment also brings on challenges,
where focus on sustainable products and services needs to be generated functionally
in long run. Starbucks need to functionally invest on CSR factors, for bringing on
change in brand goodwill and raising accountability standards fundamentally.
 The external and internal business environment plays strong role to bring on
competent functional growth towards new paradigms, for strengthening new ideas
actively towards strategic diversity. Starbucks functionally competitively has wide
scope for internal and external business strengths informatively, towards shaping
wider scale business targets towards new range of innovation (Heiden and Peters,
2020).
Evaluation of CSR goals
Corporate social responsibility can be understood as one of the widely effective
corporate framework, which enables to bring on brand goodwill rise informatively among
competent scenarios by bringing on effective rise among contributions towards society. It can
be also analysed that CSR goals enable profitability standards to imperatively expand within
working efficacy horizons, where Starbucks actively is evolving. CSR ideally enables brand
to contribute towards society operations by bringing on sustainability aspects actively among
business run, growing within shareholders standards for corporate strength effectively.
 Starbucks within recent aspects has been actively shaping best CSR strategies by
bringing on eco friendly resources in use among products and services within usage,
and also functionally be diversified towards operational innovation. Corporate social
standards create brand value informatively accountable towards yielding higher
strength among corporate domains strategically, to rise towards new benchmarks
professionally. The brand also further aims higher specific goodwill growth towards
untapped goals towards leveraging shareholders accountability, by being sustainable
in all operations. It can be also analysed that Starbucks also further aims to connect
new resources in usage among corporate standards, for heading towards new range of
innovative business connectivity goals (Ganda, 2019). Starbucks also trains further
employees and management among diverse domains of sustainable resources usage,
to yearn focus on corporate diversity by bringing on eco friendly resources in usage
commercially towards functional professional rise. This also brings on diverse
domains in growth, which also synchronises new range of innovation at pace actively
towards shaping keen strength actively.

 CSR also keenly generates higher specific brand connectivity among external
business shareholders, functionally to operatively expand towards new range of goals
innovatively. It can be also analysed as functionally crucial to yield on higher
profitable revenue standards, create technical diversity within businesses and enhance
goodwill arenas effectively. This potentially generates leveraged functional growth
among untapped business scenarios, for gaining higher brand commitment
innovatively and commercially towards functional growth operatives. The brand has
been also investing resources strategically towards functional growth of organic
chemical free coffee crops, which further contributes towards shaping higher scale
growth scenarios among business avenues informatively.
 It can be also analysed that CSR fundamentally enhances connectivity among
shareholders and stakeholders effectively, towards creating society benefits within
longer run strategically (Demirdöğen and Işik, 2019). There has been also potential
rise towards reducing global emissions uniformly and to be yielding higher functional
growth towards operatively functional pace, which creates diverse scope. CSR is one
of the most rapidly growing uniformly expanding factor within competitive business
avenues fundamentally, towards which there are high raised up quality growth
benchmarks.
Starbucks further creates engagement of company long term business value for creating
stringent innovation actively, by using best eco friendly sustainable production scenarios
for coffee products which enhances brand connectivity functionally. This also potentially
enhances functional growth towards specific brand goodwill horizons, and keenly
evolving towards keen paradigms of innovation. CSR has been effectively expanded
among corporate scenarios actively, to yield on strategic growth rise for keen effective
results uniformly among business arenas for wider scale targets.
Different styles of leadership styles
Leadership plays strong role to bring on higher strategic growth towards keeping up
efficacy benchmarks within company long term targets, where Starbucks functionally aims to
bring on best leadership. There are varied leadership styles which can be analysed based on
varied competent, higher specific functional trainings for employees and to leverage stringent
motivation actively. The varied range of leadership styles can be analysed as follows, which
will enable diverse functional scope to be worked on for strategic formation growth.
Leadership adds to corporate strength, by creating wide scale growth innovatively and

training new range of ideas within workforce for strategic diversity towards new range of
vision formative avenues.
 Contingency leadership style: This style of leadership enables leaders to take best
contingent decisions, based on varied working targets and competitive business
demands functionally for raising on higher profitable targets. This can be also
analysed as one of the most common factor where contingency leadership enables to
take best decisions as per time competency factors, higher business demands and
functional target innovation (Crowley and Bourke, 2018). Contingency leadership
builds on engagement functionally, raises new range of competent functional
scenarios actively and also creates wider benchmarks towards higher specific scope
arenas. It enables leader to take best decision as per competent functional standards,
for bringing on further diversity among services for higher revenue strength
imperatively towards new fundamental standards.
 Transformational leadership style: This style of leadership is however differentiated
from contingency leadership style, where accurate training among workforce is
worked on heading competent scope for diverse changes actively. Transformational
leadership is one of the most innovative leadership styles, where functional growth
towards generating high scale commercial growth targets among businesses. It can be
also analysed that transformational leadership generates higher scale motivation
among employees and leaders potentially, to bring on dynamic competencies change
among services functionally. Starbucks as one of the best brand aims to bring on
effective varied growth in leadership styles, where there is high focus on operative
expansion among determined horizons for completing company goals fundamentally.
From the above analysis it can be also analysed that Starbucks further has functional
scope to potentially bring on transformational leadership generated among higher revenue
goals actively. Transformational leadership will enable new business ideas to be worked on
for motivating change in the longer run, higher functional scope for strategic growth
competencies effectively towards brand value development. Transformational leadership will
also serve wider competent surging pace, to be worked on fundamentally for specific
leveraged services accurately Starbucks as one of the fastest growing brand has functional
scope to head on bringing wide range of trained efficacy paradigms among training
employees, and implementing new resources variedly (Alexander and Joe, 2019).

Importance of organisation culture at Starbuck
0rganisation culture plays strong role in bringing on keen functional strengths, higher
fundamental keen knowledge and connectivity goals among stakeholders for bringing on
competent innovation within products, services. It can be understood that organisation culture
brings on productive growth among brand value development, higher functional synergies to
bring on competent innovation and also generate fundamental retaining potentialities among
workforce. Starbucks aims to functionally grow among competent functional arenas towards
bringing new brainstorming sessions for workforce in departments, for motivating diversity
and creativity. This can be also analysed that organisation culture functionally brings on quest
operative enhanced strength in keeping up functional scale varied growth, implementing
innovation in business designs. Organisation culture competently brings on positive specific
functional scope for imperatively expanding functional scope segments, investments among
resources to get proper leveraged profits (Starbucks delivery service will reach 48 U.S. states
by end of April. 2020). Further, importance of organisation culture also enables us to analyse
wide scale potentialities among keen working fundamentals for productive leveraged growth
towards untapped scenarios, and to yield higher profitable functional goals imperatively
(Pantano and Vannucci, 2019).
Starbucks investments have been also fruitful to create new range of productive
commitment, loyalty among trained professional staff by bringing on best organisation
cultural values. This can be also analysed that leadership within management has been
fundamentally growing in new arenas effectively to shape wider business goals, higher
diversification among digital work growth platforms. Starbucks as one of the most
dynamically evolving company also further aims to introduce new scale diversification
among new horizons, conduct best work growth benchmarks effectively towards business
scale competencies. This brings forward imperative scope for enlarged functional scope, for
harnessing new technical diversity paradigms and also to keep up fundamental progress
active. New vision oriented functional training is being used at brand, for leveraging higher
competencies among employees within company towards pertaining strategic growth
operatives actively. It can be also analysed that Starbucks as one of the best functional bran
further aims to determine new range of diversity among employees, by creating new
pathways forward and also operatively expand. This also brings forward wide scope towards
functional growth operatives, were organisational business environment functionally
correlates new specific knowledge and active varied growth ideas towards commercial

growth (Friedrich, 2020). Starbucks also actively brings on fundamental engagement among
workforce, by creating specific scale functional ideas innovatively and generate wider
innovative business designs to keep up motivation goals. It can be also potentially understood
that leveraging specific knowledge and training employees, based on varied range of
effective business growth avenues enables to develop higher commitment. This also
commercially raises productive diverse benchmarks actively on diverse horizons, functionally
engages employees towards bringing on new scope arenas actively.
Reflective writing
The report has developed varied range of ideas within business development aspects,
for technical growth and understandings towards new functional growth leaning about varied
scope arenas towards new working segments. While preparing for report, there have been
varied parameters discovered which functionally enabled me to gain competent knowledge
and professional expertise, towards varied scenarios actively. I have been also able to yeld
on specific knowledge towards CSR aspects, how stakeholder’s connectivity and
development of resourceful investments generate higher functional rise on goodwill. The
study within research enhanced me to work actively toward analytical findings, resourcing
accurate knowledge and data accurately. It can be also analysed that research within findings
has been also leveraging keen parameters fundamentally towards leveraging higher specific
keen strengths, new range of ideas actively. Furthermore, i was able to work on varied skills
leveraging competent innovation findings, technical productive knowledge and creative ideas
towards varied findings fundamentally for specific growth towards professional learning. The
project also enabled to work towards enhancing my confident functional working horizons
towards new range of efficacy goals. I was also able to generate stronger vision oriented
specific growth aspects towards new findings, higher yielding goals for bringing on accurate
focus on diverse domains actively (Ayodeji and Kumar,2019).
Consistently my new ideas and fundamental knowledge was recreated towards new
findings, which enabled me to create accurate performance in my projects. The report
writing also actively made me functionally creative, towards new range of innovative
business models which enables business avenues to fundamentally bring onm competent rise
effectively. I was also potentially crucial for generating wide range of higher strategic
efficacy worked on towards diverse functional targets actively and also to upheaval wider
strategic learning informatively. Further, i was able to work on enhanced CSR factors and
new learning innovative ideas actively, which further motivated me to determine higher

performance rise in my performance towards varied projects actively. It can be also
understood that mentoring and training received from my supervisors, functionally enabled
me to potentially gain diverse experience strategically. There are rapid aspects functionally
targeted towards operatively expanding on new range of innovation, creative new scale
surging pace avenues within professional academics progress which will enhance my
functional scope among new ideas.
Further varied knowledge, data analysed also potentially enabled me to work towards
working in improving competencies actively and to keep up leveraged specific targets for
wider competent innovation. The report also made me strategically analyse new range of
determinants actively to generate higher strategic ideas, work as per professional targets and
also keen bring on productive rise towards new operatives actively. While conducting
research i was also crucial towards enhancing my varied key aspects actively, to generate
specific functional knowledge related to wider strategic diversity domains (Baines and et.al.,
2017).
CONCLUSION
From the above analysed report it can be concluded in detail about varied work goals
aspects, where Starbucks functionally aims to bring on effective strategic plans to bring on
best services for all customers within business competitive world. From the report it has
concluded swot and pestle business frameworks, where brand need to invest in new price
strategies competitively for operatively expanding among new diverse benchmarks actively.
The study has also operatively analysed CSR as one of the most essential aspect where
Starbucks is actively expanding towards innovation, new resource planning to bring on wider
brand goodwill rise. Further transformational leadership style followed by Starbucks will
enable brand to grow effectively among new range of business innovation aspects, conduct
specific keen parameters actively towards motivating employees. Report has also concluded
organisation culture importance in shaping business and professional commercial acumen
towards yielding diverse domains essentially, towards new efficacy targets. The research
enabled to learn varied professional working research skills, ideal new innovative business
designs skills and to functionally grow among wide range of accurate fundamental
knowledge.

REFRENCES
Books and journals
Alexander, B. and Joe, T. eds., 2019. Managing Innovation: What Do We Know About
Innovation Success Factors? (Vol. 33). World Scientific.
Ayodeji, O. G. and Kumar, V., 2019. Social media analytics: a tool for the success of online
retail industry. International Journal of Services Operations and
Informatics, 10(1), pp.79-95.
Baines, P and et.al., 2017. Fundamentals of marketing. Oxford University Press.
Crowley, F. and Bourke, J., 2018. The influence of the manager on firm innovation in
emerging economies. International Journal of Innovation Management, 22(03).
p.1850028.
Demirdöğen, G. and Işik, Z., 2019. Environmental scanning approach to assess innovation
and technology transfer performance of construction companies. Tehnički
vjesnik, 26(3), pp.617-624.
Friedrich, D., 2020. How regulatory measures towards biobased packaging influence the
strategic behaviour of the retail industry: A microempirical study. Journal of
Cleaner Production, p.121128.
Ganda, F., 2019. The impact of innovation and technology investments on carbon emissions
in selected organisation for economic Co-operation and development
countries. Journal of cleaner production, 217, pp.469-483.
Heiden, B. and Peters, R., 2020. Ip and Open Innovation—Managing Technology Push and
Pull. les Nouvelles-Journal of the Licensing Executives Society, 55(2).
Koivula, M., Villi, M. and Sivunen, A., 2020. Creativity and Innovation in Technology-
Mediated Journalistic Work: Mapping out Enablers and Constraints. Digital
Journalism, pp.1-18.
Pantano, E. and Vannucci, V., 2019. Who is innovating? An exploratory research of digital
technologies diffusion in retail industry. Journal of Retailing and Consumer
Services, 49, pp.297-304.
Online
“Starbucks Delivers” to be Available Throughout the US in Early 2020. 2021. [Online].
Available Through :<
https://www.businesswire.com/news/home/20190723005921/en/%E2%80%9CSt
arbucks-Delivers%E2%80%9D-to-be-Available-Throughout-the-US-in-Early-
2020>
Starbucks delivery service will reach 48 U.S. states by end of April. 2020. [Online].
Available Through :< https://www.geekwire.com/2020/starbucks-delivery-
service-will-reach-48-u-s-states-end-april/>