Analyzing Starbucks' Ethical Compliance and CSR in Global Business

This report provides an overview of Starbucks' business ethics and corporate social responsibility (CSR) initiatives. It details the company's history, structure, and culture, emphasizing its mission to inspire and nurture the human spirit. The report highlights Starbucks' ethical business practices, including ethical sourcing, environmental stewardship, and community involvement, all underpinned by the concept of the Triple Bottom Line. It explores the company's offensive and defensive strategies related to ethical branding and corporate reputation, as well as its commitment to transparency and accountability through TBL reporting. The report also addresses the challenges and considerations for Starbucks in international business, such as labor laws, cultural diversity, and tax regulations. Recommendations include adapting to diversified cultures in product offerings and refreshing the brand image. The report concludes that Starbucks operates on the basis of the Triple Bottom Line and aligns its activities with set objectives, while maintaining ethical compliance.

BUSINESS ETHICS: STARBUCKS

Overview of the organisation
History, Structure &culture
•Established in 1917
•CEO Kevin Johnson
• Multinational company around 22,519* (as of June
28, 2015) in 75 Locations worldwide
• The company operates around the world with the
help of partnerships
•The idea of the company is to
provide good quality coffee along
with a good time with friends or

Overview of the organisation
Mission & Vision
The mission of the company is “to inspire and nurture
the human spirit – one person, one cup, and one
neighborhood at a time” (Starbucks.com 2018).
The vision of the company is stated as
“to provide the highest quality
coffee in the world, to the way we
engage with customers and
communities to do business
responsibly” (Starbucks.com 2018)

Overview of the organisation
Ethical Business Practices
• Follows the concept of Triple Bottom Line
•Ethical Sourcing
•Environmental Stewardship
•Community Involvement
• Apart form these aspects the
company has a range of CSR
activities (Starbucks.com 2018)

Ethical Strategies
Corporate Social Responsibility of
Starbucks

Offensive/defensive
Strategies
Ethical branding and corporate
reputation

Offensive/defensive
Strategies
Cultural/ Ethical shift
Starbucks from the
beginning was an
organisation that did not
focus only on the profit of
the business but wanted to
wanted to bring a feeling of
connection

TBL reporting
Transparency and accountability

TBL reporting
Transparency and accountability

TBL reporting

TBL reporting

TBL reporting