This report provides an overview of Starbucks' business ethics and corporate social responsibility (CSR) initiatives. It details the company's history, structure, and culture, emphasizing its mission to inspire and nurture the human spirit. The report highlights Starbucks' ethical business practices, including ethical sourcing, environmental stewardship, and community involvement, all underpinned by the concept of the Triple Bottom Line. It explores the company's offensive and defensive strategies related to ethical branding and corporate reputation, as well as its commitment to transparency and accountability through TBL reporting. The report also addresses the challenges and considerations for Starbucks in international business, such as labor laws, cultural diversity, and tax regulations. Recommendations include adapting to diversified cultures in product offerings and refreshing the brand image. The report concludes that Starbucks operates on the basis of the Triple Bottom Line and aligns its activities with set objectives, while maintaining ethical compliance.