This report presents a comprehensive business analysis of Starbucks, a global coffeehouse chain. It begins with an introduction to Starbucks' mission, competitors, and the report's objectives. The first part of the report delves into the external environment using PESTLE and Porter's Five Forces analyses to assess political, economic, social, technological, environmental, and legal factors, as well as competitive rivalry, buyer power, supplier power, threat of substitutes, and threat of new entrants. It also examines the industry life cycle. The second part focuses on the internal environment, utilizing VRIO analysis to evaluate Starbucks' resources in terms of value, rarity, imitability, and organization. The report concludes with an overview of the company's resources and strategies.