Analysis of Starbucks Corporate Social Responsibility Practices

This presentation provides an overview of Corporate Social Responsibility (CSR) with a specific focus on Starbucks. It begins with an introduction to corporations and CSR, followed by a detailed discussion of Starbucks' CSR activities, including water conservation, support for farmers, and recycling initiatives. The presentation then explores the positive impacts of CSR, such as improved public image, increased brand awareness, competitive advantages, and enhanced customer and employee engagement. Subsequently, it addresses the challenges associated with CSR practices, including increased operational costs and potential resistance from employees. The presentation concludes by summarizing the benefits and challenges of CSR, emphasizing its importance for businesses like Starbucks in the current competitive environment. The presentation includes references to academic sources and online resources to support the analysis.

Corporation

Table of content
 Introduction
 Corporate social responsibilities
 Discussion about CSR activities of Starbucks
 Positive impacts of CSR
 Challenges associated with CSR practices
 Conclusion
 References

Introduction
Corporation is a legal entity possess a separate status distinct form
its members. All the rights and responsibilities that an individual
possess is available to business organization. In this presentation
Starbucks company is considered in order to represent importance
of Corporate Social Responsibilities in achieving goals and
business objectives. Further, Challenges and current competitive
business environment in order to perform such CSR activities are
demonstrated.

Corporate social responsibilities
CSR is a self-regulating business model which helps a business organization to
perform all the activities that helps organization to become socially accountable. As
business perform operations to society at large and consumes large amount of
resources available in the society. Consumption of these resources made each
business organization to represent their some amount of responsibility towards
social welfare and generation of corporate social responsibilities takes place.

Discussion about CSR activities of Starbucks
Starbucks is an international coffee company that has its main base in Seattle,
Washington and having more than 17000 stores in around fifty countries of world.
Starbucks is one of the top company that is involved in sustainable initiatives and
corporate social responsibility.

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The activities and initiatives taken by Starbucks to accomplish its CSR activities includes
following points:
 Water conservation- A large number of new and more effective technologies are
adopted by Starbucks to reduce the wastage of water like the mechanical dishwashers
use by Starbucks utilize less than a single gallon of water during the cycle.
 Showing support for farmers and the community- Starbucks created Farmer Support
Centres for strengthening their communities and sustaining the farmers in order to
improve its quality of coffee and also facilitates increase in their production.

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 Recycling and waste Reduction- Starbucks
has hosted a Cup summit to encourage
reduction of use of plastic and started
recopying of hazardous product in order to
protect environment.

Positive impacts of CSR
 The main reasons that make adoption of CSR practises viable and important for
business organisation like Starbucks within current competitive business
environment are as follows:
 Improved Public image- An organisation which is more committed
towards society and timely conduct various CSR activities like charity and
donations lead to improvement in their public image that attract lagers number of
customers for its product.

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 Increased brand awareness and recognition- A business that is more ethically
committed and practices CSR lead to increase in brand awareness as the news
about their CSR activities and ethical responsibility will spread.
 Advantage over competitors- Timely conduction of CSR activities by Starbucks
yield better competitive strength through making business more committed
towards social and environmental factors that lead to better image in eyes of both
customers and other stakeholders.

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 Increased customer engagement- The another advantage of CSR practises is that it offer
better customer engagement through the effective use of social media and other online
channels and modes of advertising to create a success story that facilities better coverage to
efforts of organisation.
 Greater employees engagement- Use of CSR activities also facilitates better employees
engagement as these organisation are more committed and loyal towards their employees
and emphasis on providing equal human rights and a range of benefits to its employees.

Challenges associated with CSR practices
The main challenge faced by Starbucks during adoption of CSR activities and other ethical
practises includes following:
 Increase in cost of operation- The first and foremost challenge associated with
CSR includes that these actives are quite expensive and lead to increase in cost of
operation of organisation.
 Resistance from employees- The other challenge faced by Starbucks and other
organisation while CSR activities are resistance from its employees as sometime it lead to
extra burden on employees.

Conclusion
On the basis of above presentation it can be concluded that CSR practices has
facilitated many advantages and benefits for a business organisation like improved
public image, better competitive strength together with improved engagement with
customers and employees. But some challenges are also their which are associated
with CSR practises like increase in cost of operations and resistance from
employees.