This report provides a comprehensive analysis of Starbucks' customer experience. It begins with an introduction to the concept of customer experience and its importance, followed by a detailed overview of Starbucks Corporation, its market position, and its mission statement. The report delves into the demographics and attitudes of Starbucks customers, examining factors that contribute to brand loyalty and customer satisfaction. It explores various models and theories of customer experience, applying them to the Starbucks context. Furthermore, the report presents a demonstration of customer manifestation audits, offering insights into customer perceptions. Finally, the report concludes with recommendations for Starbucks to improve its customer experience, addressing key areas for enhancement and providing actionable strategies for the company to consider.