Starbucks: Digital Technology, Service Provisions, and Innovation

This report provides an overview of Starbucks' service provisions and the impact of digital technology on its operations. It examines both qualitative and quantitative information, including customer service and supply chain management, highlighting the advantages and disadvantages of each. The report recommends leveraging digital aspects, such as AI automation in supply chain and customer service, to improve overall performance and cost efficiency. The analysis concludes that innovation is crucial for maintaining a competitive edge, and the suggested recommendations aim to help Starbucks overcome challenges and enhance its functioning within the market. Desklib offers this and other solved assignments to aid students in their studies.

Digital technology
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Table of Contents
INTRODUCTION...........................................................................................................................4
MAINBODY....................................................................................................................................4
Organizational overview.............................................................................................................4
Qualitative and Quantitative information....................................................................................4
Current service provisions of the organization...........................................................................6
Recommendation.........................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Organization is refereed as a collection of individuals who are involved in providing
essential support in achieving the set objectives of the business. It is a social systems which
included all forms of human relationships as well as encompasses the division of work among
employees and aligns the task towards the set goals (Wodecki., 2019) For the following report
Starbucks has been taken into consideration which is an American multinational chain of coffee
house headquartered in Seattle, Washington,USA. The following report will consists of both
qualitative as well as qualitative information relative to the chosen organization. In addition to
this various service provision of the business will be discussed along with their respective pros
and cons. Moreover, the report will highlight various recommendation that will promote
innovation within the business.
MAINBODY
Organizational overview.
Starbucks is the world's largest coffee house chain with over 33,000 store in over 80
countries. This makes it crucial for the organization to focus on its service provision and their
productivity. It is necessary for the business to instil aspects of innovation in order to overcome
hindrance as well as issues relative to its provision of service as well as business operations.
Qualitative and Quantitative information.
Qualitative information:
It refers to the information that is the descriptive and conceptual findings collected
through questionnaires, interviews or observation. In context to Starbucks, the organization has
effective supply chain management service that allows the business to cut cost and improve upon
its services. In addition to this, it has allowed the business to gain capacities for future
innovation and development that will help in achieving goals in an effective manner.
Quantitative information:
This form of information is based on certain quantity, amount or range. This form of
information is measure in units and associate with the data. In context to Starbucks, the
organization has excellent customer service through which it is able to effectively attract
customer and gain the largest market share in the market. This service is crucial for the business
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as it helps the business to expand into various regions as well as ensure it is able to achieve its set
goals and objectives.
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Current service provisions of the organization.
Customer service:
Customers service is and essential aspect in order to provide support to customers. It
allows a business to improve upon its engagement relative to customers and establish loyalty. In
addition to this, it helps a business to promote innovation through communication technology
that helps in achieving growth as well as success in the market. In context to Starbucks, its
customer service plays an essential role in ensuring that the business is able to solve various
queries of its customers. This enables the business to promote positive customer relations and
enhance brand awareness (Yeniaras and Kaya., 2021).
Advantages:
 It allows an organization to effectively understand the perspective of its customers which
provided essential support in developing products and services.
 It helps in establishing effective communication with customers and develop positive
relations that result in enhanced brand awareness.
Disadvantages:
 The overall process of customer service is time consuming and require high level of man
power which can be costly for the business. It is crucial for an organization to provide around the clock customer service which can
lead to low levels of motivation among employees due to repetition of work (Xiao and
Kumar., 2021).
Supply chain:
This service refers to the overall handling of production goods and their flow. It includes
the starting from the raw components all the way to delivering the final products to customers.
Effectiveness of this serves allows a business to save cost of operations resulting in enhanced
productivity as well as performance. In context to Starbucks, the supply chain service are optimal
as they are able to source goods from various reliable sources. In addition to this, the service
within supply chain is well established in a systematic and structured manner (Centobelli,
Cerchione and Ertz., 2020).
Advantages:
 It helps ion avoiding delays in business process which allow the organization to ensure
that it has enhanced performance as well as productivity.
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 It provides essential support in developing optimal level of coordination within the
various department of the organization in order to allocate resource in an efficient
manner.
Disadvantages:
 It is expensive to implements and requires a proper structure that is developed in an
systematic manner of it to be effective in its operations.
 There can be situation where lack of coordination among various departs of the
organization an reduce the overall productivity level of the supply chain (Luomaranta and
Martinsuo., 2019).
Recommendation.
From the analysis of the above service provisions of Starbucks its is recommended that
the organization should utilized various digital aspects in order to improve the overall
performance of its operation. In addition to this, it should automate its supply chain operations
through AI as it will allow in further cost cutting. This will help the business to allocate resource
in a much efficient manner. Moreover, the introduction of AI within the customer serve of the
business will help in providing support to the employees as well as improve the satisfaction of
customers.
CONCLUSION
From the above report it has been concluded that, it is crucial fort an organization to instil
new innovation within its services in order to gain advantage in the market. It allows an
organization to improve its serves as well as enhance its own productivity levels. Moreover, the
report was able to provide suitable recommendation that will help the organization to overcome
complex situation and improves its functioning. In addition to this, the report highlighted both
qualitative and quantitative information that provided a optimal perspective of the organization
and how its operates in he market.
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REFERENCES
Books & Journals:
Wodecki, A., 2019. Influence of artificial intelligence on activities and competitiveness of an
organization. In Artificial Intelligence in Value Creation (pp. 133-246). Palgrave
Macmillan, Cham.
Yeniaras, V. and Kaya, I., 2021. Customer prioritization, product complexity and business ties:
implications for job stress and customer service performance. Journal of Business &
Industrial Marketing.
Xiao, L. and Kumar, V., 2021. Robotics for customer service: a useful complement or an
ultimate substitute?. Journal of Service Research, 24(1), pp.9-29.
Centobelli, P., Cerchione, R. and Ertz, M., 2020. Managing supply chain resilience to pursue
business and environmental strategies. Business Strategy and the Environment, 29(3),
pp.1215-1246.
Luomaranta, T. and Martinsuo, M., 2019. Supply chain innovations for additive
manufacturing. International Journal of Physical Distribution & Logistics Management.
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