Dissertation Supervision Record: Competitive Advantage and Starbucks

The provided document is a dissertation supervision record detailing the progress of a student's research on sustainable competitive advantage, specifically using Starbucks as a case study. The record outlines key discussion points from several supervision sessions, including the research objectives, literature review, research methodology (positivism, deductive approach, quantitative methods), data collection techniques (questionnaires), ethical considerations, and the presentation of research findings. The student is exploring the factors that contribute to a company's sustainable competitive advantage and how these factors are manifested within Starbucks. The record highlights the evolution of the research, from initial discussions on the research title and objectives to the practical aspects of data collection and analysis, including ethical considerations. It showcases the iterative process of research, where the student refines their approach based on feedback and guidance from their supervisor.

Dissertation Supervision Record
Student Name:
Student ID:
Dissertation
Provisional Title:
Dissertation
Supervisor:
This form provides an official record of your progress on the
dissertation. It must be
completed and submitted by you with the dissertation. You should also keep
account of our
supervisions, recording action points.
NB: Your supervisor must sign this form at the end of each supervision session
Meeting Date of
meeting
Brief record of discussion points Supervisor's
signature
1 27-02-20 Discussion about aims and objective of
research. During this time a discussion about
the research tile and its introduction is made.
The title that is adopted for current research
work is “To evaluate the factors or drivers that
yield sustainable competitive advantage to an
organization”. A case study on Starbucks.
The reason for its selection is that it yield better
information about various factors or drivers that
yield sustainable competitive advantage to an
organisation therefore lead to better
understanding about the concepts and factors
that facilitates success for a company that is
essential for overall personal and professional
development.
2 1-03-20 Discussion related with literature review
At this time of research the main themes and
models of research are analysed that consist of
discussion about its main objectives that are
stated as follows:
 To determine the factors or drivers that
yield sustainable competitive advantage
to an organisation.
 To evaluate the role and importance
lead by sustainable competitive factors
in success of Starbucks.
Further important definition like meaning of
sustainable competitive advantage is also

discussed that consists of Sustainable
competitive advantages basically denotes the
assets, attributes, and abilities of an organization
that lead to a superior and a long term benefits
and sustainable position to an organization over
its competitors.
3 5-03-20 Discussion about the methods and techniques
that forms a part of research methodology
The research methods and techniques used for
current research consists of Positivism research
philosophy and use of deductive approach to
have better generalisation and evaluation of
quantitative data. Further use of quantitative
research method is made in which data would
be collected in numeric or statistical form
through use of questionnaire.
4 11-03-20 Discussion about various data collection and
analysis techniques
It has been find out from this discussion that
use of questionnaire is most suitable and
appropriate for current research work to collect
data from respondents as it facilitates most
easiest and cost effective way to collect primary
data directly from the responders.
5 15-03-20 Discussion about ethical considerations and
other aspects of research principle
During collection of primary data with the help
of questionnaire due consideration is kept that
none of the research question or any other
activity should not harm the feelings or
sentiments of respondents. Thus, to meet the
ethical considerations and research principles
all code of conducts are meet and fulfilled
properly while making use of questionnaire as
data collection instrument.
6 21-03-20 Discussion about better presentation of
research findings and collected data.