Starbucks: Applying Innovation Theory in Business Development

This report explores Starbucks' business success through the application of innovation theory, focusing on the brand's historical development and potential future pathways. It begins by defining innovation theory, highlighting its principles and processes, with a particular emphasis on incremental innovation, the theory best exemplified by Starbucks. The report details Starbucks' historical evolution from its early days in Seattle to its global presence, emphasizing its focus on customer experience, unique store design, and employee training. It discusses how Starbucks de-commoditized the coffee space and achieved competitive advantages through customer service and brand localization. The analysis extends to Starbucks' retail strategy, business model, and human resource practices. Ultimately, the report aims to provide insight into how Starbucks can leverage innovation theory for continued growth and success in the competitive coffee industry. Desklib provides a platform to access this and other solved assignments for students.