This report provides an in-depth analysis of Starbucks' international expansion strategy, specifically focusing on entering the Italian coffee market. It begins with an executive summary and introduction, followed by an overview of Starbucks and an analysis of the Italian market, including political, economic, financial, legal, and cultural factors. The report evaluates the Italian coffee market, providing recommendations for a business strategy, specifically a transnational strategy, and suggests a joint venture as the most suitable mode of entry. The analysis considers the benefits of a joint venture, such as access to new markets, and concludes with a summary of the key findings and recommendations. The report aims to provide a comprehensive understanding of the challenges and opportunities Starbucks faces when expanding into the Italian market.