Columbia Southern University: Starbucks Company Assessment Report

This report provides a comprehensive assessment of Starbucks, examining its organizational structure, stakeholders, and ethical conduct. The analysis delves into the company's matrix organizational structure, highlighting key leadership positions such as the Executive Chairman and CEO, and identifying major stakeholders including employees, customers, suppliers, investors, and the government. The report explores Starbucks' code of ethics, emphasizing its values of fostering a harmonious culture, promoting business and individual growth, and prioritizing customer service and transparency. Furthermore, it examines the impact of reward systems, such as employee education programs, on organizational performance and employee satisfaction, as evidenced by employee reviews. The report concludes that Starbucks' focus on employee growth, ethical conduct, and stakeholder relationships plays a crucial role in its global success.

RUNNING HEAD: STARBUCKS
Company assessment

STARBUCKS 1
The discussion is summarized on the company assessment of ‘Starbucks’. Starbucks is a
globally renowned company founded in the year 1971 (Bondarenko , 2019). It is a US-based
company recognized for its high-quality coffee. It is a coffee house chain and it has its outlets in
around 80 countries including Italy and France (Lock , 2019).
Starbucks is a follower of a matrix organizational structure. It is examined, that Howard
Schulz is marked at a position of Executive chairman. Below the position of executive chairman,
lies the position of president and CEO. This position is attained by Kevin Johnson. Beneath the
CEO position, lies the position of multiple senior vice presidents, Executive presidents and CEO
of various geographic divisions including Japan (Dudovskiy, 2017).
The major stakeholders of Starbucks are Employees, Customers, Suppliers, Investors and
Government. Employee’s forms the part of its internal stakeholder’s whereas Customers,
suppliers, Investors and government is considered as external stakeholder (Brooks, 2012).
Its code of ethics focuses on values that developing a harmonious culture. Its aim is to
develop a cultural environment that welcomes individuals without any biases. Its values lay
emphasis on business growth as well as individual growth. It focuses to serve its customers with
dignity and respect. It prioritizes being transparent and courageous to adopt new practices to
foster business growth. Lastly, its value is to deliver the best possible by being accountable for
the possible results (Starbucks , 2019).
As a part of internal stakeholder, Employees attains the duty to fulfill the work assigned
to them through effective manner. The customer’s ethical duty is to share their positive as well as
negative reviews. Such step will help Starbucks in achieving improvement and high customer
satisfaction. Suppliers attain the duty to supply the respective products to Starbucks without any
delay. This ethical duty will help in developing better interpersonal relationships. Thus, common
ethical goal of all the stakeholders is to assists the Starbucks to achieve its goals. Investor’s key
moral duty is to help Starbucks during its financial crises. Lastly, Government attains the role is
to help Starbucks to enter the tapped foreign market (Freeman, 2010).
It is analyzed that allocating rewards and developing performance appraisal programs has
a direct effect on organization performance (Ayers, 2015). As a reward, Starbucks has paid for
its one hundred employee education. It has provided free tuition through an online degree

STARBUCKS 2
program from Arizona State University (Moss, 2019). Its focus on its workforce growth has
helped Starbucks in achieving a satisfied workforce. Employee satisfaction is also represented in
the figure prescribed below. Thus, it ultimately resulted in better employee productivity. Thus, it
has assisted the Starbucks in gaining better profits (Corey , 2019).
Figure 1: Starbucks employee reviews
Source: (Indeed , 2019)
From the above discussion it is concluded that Starbucks gave prior attention to its
employee growth. Additionally, it is assessed that its ethical conduct, employee productivity and
stakeholders attain a strong role in Starbuck's global success.

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BIBLIOGRAPHY
Ayers, R. (2015). Aligning Individual and Organizational Performance:Goal Alignment in
Federal Government Agency Performance Appraisal Programs. Public Personnel
Management, 44(2).
Bondarenko , P. (2019). Starbucks. Retrieved August 28, 2019, from
https://www.britannica.com/topic/Starbucks
Brooks, B. W. (2012). Starbucks: maintaining a clear position. Journal of the International
Academy for Case Studies, 18(3).
Corey . (2019). STARBUCKS’ PRODUCTIVITY SECRETS: MORE TO IT THAN CAFFEINE.
Retrieved August 28, 2019, from http://science.knote.com/2014/10/28/starbucks-
productivity-secrets/
Dudovskiy, J. (2017). Starbucks Organizational Structure: A tall and divisional. Retrieved
August 29, 2019, from https://research-methodology.net/starbucks-organizational-
structure-a-tall-and-divisional/
Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge university
press.
Indeed . (2019). Starbucks Employee Reviews. Retrieved August 28, 2019, from
https://www.indeed.co.in/cmp/Starbucks/reviews
Lock , S. (2019). Number of Starbucks locations worldwide 2003-2018. Retrieved August 28,
2019, from https://www.statista.com/statistics/266465/number-of-starbucks-stores-
worldwide/
Moss, R. (2019). Starbucks to pay for employees’ degrees. Retrieved August 28, 2019, from
https://www.personneltoday.com/hr/starbucks-to-pay-for-employees-degrees/
Starbucks . (2019). Standard Of Business Conduct. Retrieved August 28, 2019, from
http://www.starbucks.in/about-us/company-information/business-ethics-and-compliance