Starbucks Business Plan: Strategic Analysis and Recommendations

This major project paper provides a comprehensive business analysis of Starbucks, examining various aspects crucial for its operational efficiency and performance. The paper begins with an abstract and table of contents, followed by an introduction that details the industry and company background, including an analysis of the internal and external environments using TOWS and McKinsey 7S models. It explores business opportunities and establishes the purpose and rationale of the project. The business review section assesses market effectiveness, strategic planning processes, technology and innovation management, and human capital productivity. The research design outlines the research and collection methods, along with ethical considerations. Data analysis includes a case analysis covering marketing effectiveness, strategic planning, technology management, and human capital productivity. The paper concludes with recommendations, including vision, mission, objectives, functional plans (marketing, human resources, technology, and finance), an implementation schedule (Gantt chart), critical success factors, and a risk mitigation plan. The analysis also covers the Malaysian coffee market and Starbucks' competitive position.