Starbucks' Market Entry Strategies, Stakeholder Analysis, and Risks

This report provides an analysis of Starbucks' market entry strategies, focusing on their approach to entering emerging markets. The report explores the significance of different strategies, including market development, and examines the challenges and risks associated with entering new markets. It includes a stakeholder analysis, identifying key groups such as employees, suppliers, and customers. The research aims to understand the relationship between market strategies and business success, utilizing data analysis to support its findings. The report also includes a list of references that support the research findings. The report is designed to help students to study the market entry strategies used by Starbucks.

Research

Table of Content
• Introduction
• Research Aim
• Research objective
• Research question
• Data analysis
• Stakeholder analysis
• References

Introduction
Strategies are formulated by organizations to carry out their
operations in effective way. By this they are able to furnish their services
in trenchant way. For this they consider certain factors related with
country in which they are operating but mostly they are aware about their
political, economic, societal factors.

Research Aim
“A study of the significance of different strategies employed by
businesses to enter into emerging Market: A Case study on
STARBUCKS”.

Research objective
• To explore about the concept and significance of market entry
strategies employed by Starbucks to enter into emerging market.
• To examine the importance of market development strategies for
company to enter into emerging market.
• To analysis the different risks for Starbucks while they enter
into emerging market.
• To accelerate the relationship between different market
strategies and business success of Starbucks.

Research question
• What are the concept and significance of market entry strategies
employed by Starbucks to enter into emerging market?
• What is the importance of market development strategies for
company to enter into emerging market?
• What are the different risks for Starbucks while they enter into
emerging market?
• What are the relationship between different market strategies
and business success of Starbucks?

Data analysis
Theme 1: Concept of new market entry
Yes No
0
5
10
15
20
25
30
35

Cont...
Theme 2: Importance of market development strategies
Easily attract customers
Create new market position
Increase business income and growth
0
2
4
6
8
10
12
14
16
18

Cont....
Theme 3: Challenges faced by Starbucks while entering new
market
Culture differences Technological changes Political influence
0
2
4
6
8
10
12
14
16

Stakeholder analysis
They are individuals, organisation or group who have interest within
organisation. They can be affected by the organisations policies,
objectives and actions. Stakeholders of Starbucks are their employees,
suppliers, environment, governments, investors and customers.

References
• Avraham, E. and Ketter, E., 2012. Media strategies for
marketing places in crisis. Routledge.
• Barney, J.B., 2012. Purchasing, supply chain management and
sustained competitive advantage: The relevance of resource‐
based theory. Journal of supply chain management, 48(2),
pp.3-6.

Thank You