Marketing, Sales and Negotiation Skills Analysis: Starbucks Report

This report provides a comprehensive analysis of the marketing, sales, and negotiation skills employed by Starbucks. It begins with an introduction to the role of marketing in achieving business objectives, followed by an examination of Starbucks' marketing environment, including SWOT and PESTEL analyses. The report delves into the company's marketing mix, exploring product, price, place, promotion, people, process, and physical evidence strategies. It then discusses the sales and negotiation skills utilized by Starbucks, highlighting the importance of customer-centric approaches, good listening, and honesty. The report concludes by summarizing the key findings and emphasizing the significance of effective marketing, sales, and negotiation skills in driving business success and profitability for Starbucks. The report also includes information on the competitive landscape and the impact of external factors like economic conditions and environmental concerns on Starbucks' operations. The report provides a detailed overview of the company's strategies and their effectiveness.