Marketing Plan for Starbucks in Sri Lanka: A Detailed Presentation

This presentation outlines Starbucks' marketing plan in Sri Lanka, covering key aspects such as a company overview, PESTLE analysis (Political, Economic, Social, Technological, Legal, and Environmental factors), SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), SMART objectives (Specific, Measurable, Achievable, Realistic, Time-bound), and the marketing strategy using the 4Ps (Product, Place, Promotion, and Price). The plan aims to improve product efficiency, expand business operations, and leverage a premium pricing strategy while considering competitive pressures and environmental responsibilities. The presentation concludes with an action plan and references.