Organisational Behaviour: Culture Analysis of Starbucks, MG414

This report examines Starbucks' organizational behavior, focusing on its culture, communication strategies, and employee motivation. The analysis begins with an identification of Starbucks' culture, applying Handy's model to assess its characteristics. The report then explores how this culture influences organizational effectiveness, particularly in relation to communication, discussing various communication models and their impact on employee performance. Furthermore, it evaluates the role of culture in employee motivation, utilizing Maslow's Hierarchy of Needs to understand how Starbucks can motivate and enhance employee performance. The report concludes with recommendations for how Starbucks can leverage its culture to further enhance its success, based on the findings of the analysis.

MG414 Organisational
Behaviour
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INTRODUCTION...........................................................................................................................3
Identification of culture within Starbucks..............................................................................3
TASK 2............................................................................................................................................4
Exploration of how culture improves organisational effectiveness in relation to
communication.......................................................................................................................4
TASK 3............................................................................................................................................7
Evaluation of role of culture on employee motivation in Starbucks......................................7
RECOMMENDATIONS.................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Organisational behaviour is a field of study which is associated to individual or group
performance in organisational workplace structure. With the help of this concept an organisation
can effectively evaluate behavioural conduct of its employees in order to identify the elements
that are hampering their performance and further motivate them with different measures. With
the help of study of group or individual performance organisation can significantly enhance
performance of employees and organisation (Jacobs and Manzi, 2020). Employees are most
important source of revenue generation for an entity that makes an organisation essential to
identify behaviour of employees in order to resolve issues that are bothering their performance
and further motivate them with rewards and non monetary motivation.
Report is based on case study analysis of Starbucks which is conducting its business
operations in the provinces of United Kingdom. This Organisation is a renowned coffee
distribution and manufacturing brand and serves its business services around the world with
more than 346, 000 employees. Being a labour intensive industry it is essential for Starbucks to
determine behaviour of employees with the concept of organisational behaviour. Report include
formative discussion upon culture which is prevailing in company and associated to human
behaviour in organisation structure. Along with this the influence of culture which is being
implemented by company upon communication and employee motivation is also discussed in
this report.
Identification of culture within Starbucks
Organisation culture is defined as a system that focuses upon some elements like the
attitudes and values (Tran, 2020). In addition to this it also emphasise upon accomplishing
employees needs. With the help of positive culture organisation can increase profitability and
productivity in an effective manner. In terms with Starbucks culture appliance of Handy's model
is being undertaken:
Person Culture:
This culture states that, an employee basically emphasise on their needs to be fulfilled as
compared to organisation. In this employees mainly focus upon fulfilling their needs and
objectives rather than of organisation. In this, employees mainly look towards to accomplish
their goals that affect overall productivity and performance of organisation. It has been identified
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that in this culture there is a very low level of coordination exist within an organisation. With the
use of this culture Starbucks can face number of negative consequences upon their performance
and profitability.
Task Culture:
This culture is mainly adopted by an organisation if they are looking towards to accomplish
a project or task in respective time frame. According to task culture individuals of different
expertise or skills get accumulated to complete a certain objective or target. With the
implementation of task culture managers and leaders of Starbucks assure fulfilment of particular
objective for project in an effective cooperative and time effective manner. This culture can be
adopted by Starbucks is they are looking towards to accomplish a project under certain deadline.
It enhances overall sales and profitability of organisation on simultaneous basis.
Role Culture:
According to this culture employees in workplace structure get allotted with the
responsibilities and roles according to the interest, specialisation and educational qualification.
With the implementation of this culture Starbucks can get best out of their employees and can
further enhance overall productivity and performance of both employees in an organisation in an
effective manner. With the implementation of this culture Starbucks can also measure positive
workplace culture through which employee’s performance can be motivated. This culture also
facilitate engagement of employees in the process of decision making however due to this
efficiency of decision-making can get somehow loo.
Power Culture:
According to this culture it has been identified that power mainly replies in the hands of
some individuals with a certain level of expertise and mainly those who belong from top
managerial level. This culture however enhances decision making process but effect satisfaction
of employees, as in this culture employees are not allowed to engage in the process of decision
making that can further affect their loyalty towards organisation.
Organisational culture adopted by Starbucks:
According to the above analysis it has been identified that Starbucks is a leading
organisation which is offering different type of services to its customers. This company is
conducting their business operations on a large scale with number of employees thus, it is
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essential for company to undertake advantage of role culture with the help of which they can a
allot roles and responsibilities to employees according to the specialisation. Role culture not only
enhances performance and loyalty among employees but also assure facilitation of new ideas and
innovation. With the help of this culture company can somehow face delay in in making but can
enhance productivity of employees on effective basis.
TASK 2
Exploration of how culture improves organisational effectiveness in relation to communication
Culture plays an essential role in enhancing effectiveness and productivity of an
organisation as with the help of positive workplace culture performance of employees can be
motivated and enhanced in a well defined and effective manner. While on the other hand with
strong culture company can increase productivity and performance of employees on
simultaneous basis. It is essential for an organisation to make sure that employees are performing
their activities in a positive culture in which power is distributed on the basis of roles and
responsibilities and expertise (Lee, Nie and Bai, 2020). Organisational culture has significant
contribution towards enhanced profitability and productivity of organisation. In this it is essential
for an organisation to enhance communication efficiency in order to remove unnecessary
conflicts and issues that are affecting the performance of employees of Starbucks. With the help
of role culture performance of employees can be enhanced with great efficiency and they can
further align the roles and responsibilities with company objectives. In order to have proper and
in-depth understanding of culture influence upon organisation growth it is essential to understand
certain theories associated to this concept.
In addition to this it has been identified that traditional model of communication place most
important role that reflects share field experience of receiver and sender. Along with it has been
underlined that this model basically talks about different feedback, message, sending and noise
and effective and appropriate exchange of information between sender and receiver.
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It is essential for management of Starbucks to have understanding of models of
communication and their impact upon performance and productivity of employees in context to
this some of the model of communication is being defined below:
Interpersonal Communication:
Interpersonal communication is an effective form of model in which communication
basically exist between two individual in organisational workplace those who are performing
their tools and responsibility. It is essential for an organisation leaders and managers to provide
proper guidance to employees and on the other hand individuals are having responsibility to
receive them effectively. It is essential for organisation like Starbucks make sure that strong form
of communication channel is established among subordinates and periods and it is the basic
element of positive culture through which performance of employees in an organisation can be
enhanced in an effective manner.
Simultaneous Feedbacks:
Feedbacks play most important role as it not only benefit organisation to determine
behaviour will conduct of employees but also facilitate them to remove unnecessary conflict.
With the help of strong communication network Starbucks management can take simultaneous
feedbacks from managers and subordinate in order to identify the loopholes. Simultaneous
feedback enhances effectiveness of goals and responsibilities with greater efficiency. In context
with Starbucks it is essential for management to make certain modification in culture to improve
coordination. Company is facing issue of communication due to inefficiency of culture with an
organisation (Narzary and Palo, 2020). It has been identified that culture play most important
role for an organisation thus, is it is essential for management to make certain modifications in
their culture.
Interchangeable Roles:
In context to transactional communication model it has been identified that transactional
communication model is working in a simultaneous manner by identifying role of two player
receiver and readers (Zhang, Jiang and Jin, 2020). However these roles sometimes get changed if
there is the presence of number of barriers that can further affect overall communication process.
Main cause of problem is arise when sender and receiver does not identify any basic problem and
then mitigate according to the analysis of problem. In this is a problem start from one end
automatically affect person on the other hand.
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It has been identified that Starbucks is a leading organisation and with the help of a strong
global supply chain management this company assures more competitive advancement than
others in industry. Company carefully select best form of raw material suppliers across the world
in order to strengthen their supply chain in order to diversify the services. In addition to this it
has been identified that this organisation abides all the rules and regulations that are being
enforced upon coffee industry by government agency. It strengthens their competitive edge in
marketplace over the rivals. However it has been identified that bargaining power force is strong
in marketplace as they are have access for different choices. Along with this respective company
is also facing some certain issues due to communication barrier which is affecting overall
productivity of company. In this management with the help of role culture can enhance
cooperation among subordinates and employees through which higher productivity can be
assured.
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TASK 3
Evaluation of role of culture on employee motivation in Starbucks
Motivation plays an essential role through which employees can be motivated, directed and
influenced towards higher objectives and opportunities. In context to Starbucks which is a
leading multinational chain of coffee and offers services worldwide it essential for organisation
to provide maximum job satisfaction and motivation to employees, as with the help of this
company can able to serve our customers with the best motivation theory. Maslow's Need
Hierarchy Theory is being defined in context with Starbucks through which can motivate and
enhance performance of employees and can further enhance the productivity:
Maslow's Motivation Theory:
Maslow's Need Hierarchy Theory was coined by Abraham Maslow according to him an
individual or person mainly get satisfy on the basis of five needs that are arranged in a hierarchy
structure. According to this structure individual mainly seeks to satisfy lower level leaves that
further shift to higher level. Mentioned below these five basic needs are being define in context
with present organisation:
Physiological Needs:
According to this level of need an individual seeks for basic needs such as food, shelter
clothing and more. It is essential for an organisation to ensure that employees are providing with
proper safe working environment with basic necessities like water, lunch breaks and more. In
terms with Starbucks leaders and managers are required to provide basic level satisfaction to
employees in order to influence their performance.
Safety Needs:
It is one of the most important need that an individual seeks in an workplace organisation,
employees have expectation to perform their roles and responsibility in a safe and secure culture
In context to Starbucks it is essential for management to make sure that employees are
performing their work in a safe and protected workplace environment, they are provided with the
proper health security needs, financial need and personal needs such as pension scheme, salary
on timely basis and more.
Social Needs:
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Engagement in society and need of friendship is a basic need that a person seeks, in this it
is essential for leaders and managers of Starbucks to ensure that there is a coordinating and
cooperating workplace environment in organisational culture, as it not only satisfies the needs of
employees but also enhance overall productivity of organisation.
Esteem needs:
According to this need an individual want to get respected on the basis of their
performance by others. In context with Starbucks it is essential for company to praise their
employees and recognise their hard work in order to enhance their self-esteem; it will further
allow company to measure hard working employees.
Self Actualisation Need:
It refers to needs in which self fulfilment, person's potential and peak experiences are
considered in an organisation. In context of Starbucks, it provides their employees to think big
and creative for future of company by providing direct input to top level authorities. When
respective organisation gives benefits to their employees by providing special facilities by this
employees become motivated and overall profitability of Starbucks increases.
Thus from the above discussed analysis it has been identified that with the assistance of
Maslow need hierarchy theory Starbucks can effectively satisfy each and every level of need of
their employees through which their performance can be influenced and motivated towards
company objectives (Maio and et. al., 2020). It is essential for leaders and managers of
Starbucks to provide a positive work environment with a good superior subordinate relationship
to employees in order to align performance of employees with company objectives.
RECOMMENDATIONS
Culture provides a number of advantages or benefits to organisations through which entity
can enhance scope of improvement and success. With the help of culture Starbucks can assure
long-term sustainability and growth along with maximum improvement in their workplace. Some
certain are recommendations is being given in context to this:
 It is essential for organisation to undertake advantage of continuous communication or
two way communication in its culture among different departments and improves in order
to overcome chances of any mi-understanding and misleading information.
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Communication also allows the company to communicate company actual goals
objectives and vision with employees.
 Starbucks Management by making certain form of appropriate modification in their
culture can access number of opportunities that a prevailing in business environment and
can further encourage and motivate employees towards taking advantage of this
opportunity for higher performance and productivity.
CONCLUSION
According to the above mentioned report it has been concluded that organisational
behaviour play key essential aspect for an organisation through which entity can determine and
analyse behaviour the conduct of employees those who are performing their roles and
responsibilities in an organisation. This study facilitates company to overcome unnecessary
issues that are affecting their performance and further influence them with different motivational
techniques. Employees are most important source of revenue generation for an organisation thus,
it is essential for an entity to provide the more positive workplace culture through which they
performance can be enhanced. For this communication plays most important role through which
company can implement different theories and models in order to enhance productivity of
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employee’s. Culture is having important impact upon employees performance thus, it is essential
for an organisation to provide positive and highly productive culture in order to ensure long-term
sustainability growth and success in market.
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REFERENCES
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or All: Unethical Pro-organisational Behaviour in India. In War, Peace and
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Psychology in Africa, 30(1), pp.17-22.
Lee, A.N., Nie, Y. and Bai, B., 2020. Perceived principal's learning support and its relationships
with psychological needs satisfaction, organisational commitment and change-oriented
work behaviour: A Self-Determination Theory’s perspective. Teaching and Teacher
Education, p.103076.
Olivier-Pijpers, V.C., Cramm, J.M. and Nieboer, A.P., 2020. Residents’ and resident
representatives’ perspectives on the influence of the organisational environment on
challenging behaviour. Research in Developmental Disabilities, 100, p.103629.
Narzary, G. and Palo, S., 2020. Structural empowerment and organisational citizenship
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