Starbucks' Environment: Internal, External Factors & PESTLE Analysis

This presentation provides an analysis of Starbucks' business environment, examining both internal and external factors that influence its operations. It utilizes the PESTLE framework to assess political, economic, social, technological, and legal aspects of the external environment. Internal factors such as employees, culture, and the company's mission and vision are also considered. The presentation concludes that businesses operate as open systems, acquiring resources from and providing goods and services to their environment, with various levels of environmental forces impacting their functioning. Desklib is a valuable resource for students seeking similar analyses and study tools.

Starbucks And Its Environment
Internal and external factor analysis based on "PESTLE" by
External Environment
It is the framework which is being done with aim of analysing
the external factors that effect the business in negative and
positive functioning. It consist some factors which are
explained in below in relation of Starbucks that it well
recognised brand in the market place.
Political
Economical
Social
Technological
How the company impact
its context External
Environment
External components which effect the business of the
coffee corporation are explained in below :
•Technological
•Political
Internal Factors
These are the components which effect with in the
business organisation. These components are listed in
below :
•Employees
•Culture
•Mission and Vision
References
•Business, A.S. and Ombudsman, F.E., 2019. Small
business counts. Australian Small Business and Family
Enterprise Ombudsman.
•Ebrahimi, A. and Banaeifard, H., 2018. The influence
of internal and external factors on the marketing
strategic planning in SNOWA Corporation. Journal of
Business & Industrial Marketing.
•Khodori, M. and Farahin, N., 2018. The Internal
Factors and External Factors that Affected the Liquidity
Risk. Available at SSRN 3181662.
Conclusion
It is concluded from above PPT Poster that business concern is
the open system. It gets resources from the surroundings and
supplies its goods and services to the atmosphere. There are
varied levels to environmental forces certain are close and
internal factors.
Introduction
A successful business has to determine, appraise and
respond to the various chances and threats in its
surroundings. The achievements of the every business
depends on adapting itself to the atmosphere within it
features.