This report examines the internal and external factors influencing Starbucks' performance. It begins with an introduction outlining the scope of the analysis, followed by a main body that includes PESTLE and SWOT analyses. The PESTLE analysis identifies external factors such as political, economic, social, technological, legal, and environmental influences on Starbucks' operations, particularly in the context of the United Kingdom and the impact of Brexit. The SWOT analysis assesses the company's strengths, weaknesses, opportunities, and threats, focusing on internal factors like market share, cost strategies, and operational performance, as well as external factors such as competition and emerging markets. The report then discusses the impact of Starbucks' business strategies on external factors, including market penetration and differentiation. The conclusion summarizes the key findings, emphasizing the effectiveness of PESTLE and SWOT analyses in evaluating Starbucks' business environment. The report references several academic sources to support its analysis.
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