This report provides an analysis of Starbucks' business strategy, focusing on the application of Porter's Five Forces model to understand the company's competitive environment. The introduction outlines the significance of business strategy and its role in achieving a competitive advantage. The report then delves into the meaning of digital disruption and the Porter's Five Forces framework, explaining each force in the context of Starbucks. These forces include the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products, and rivalry among existing competitors. The analysis assesses the competitive intensity within the coffee industry and how Starbucks navigates these forces. The conclusion summarizes the key findings and emphasizes the importance of strategic planning for sustained success. The report is supported by references to relevant academic sources.