This report is a case study analyzing how Starbucks can improve its customer satisfaction levels compared to competitors. The study employed a descriptive research design using questionnaires to gather primary data from 20 respondents from competitor companies. The research examined the relationship between customer service and satisfaction, the importance of customer service features, and strategies to eliminate customer satisfaction challenges. Findings revealed a significant link between customer service and satisfaction, with helpful staff, quality products, and value for money being the most important features. The most effective strategy identified for improvement was focusing on helpful staff. The report includes an executive summary, detailed methodology, data analysis, presentation of findings, conclusions, and recommendations for Starbucks to enhance its customer service and overall customer satisfaction.
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