Starbucks Project: Analyzing Service Quality, Digital Tools & Impact

This research project delves into various aspects of Starbucks' operations, focusing on customer satisfaction with product and service quality and the impact of digital technology on the company's performance. It examines themes such as the role of digital technology in enhancing working performance, the effectiveness of digital tools in increasing sales and revenue, and the potential for customer suggestions to improve the Starbucks experience. Furthermore, the project explores whether Starbucks should focus on smart and advanced digital tools and techniques and assesses the impact of these tools on the company's profitability and productivity. The research includes visual representations of survey data related to each theme and concludes with a list of references used in the project. Desklib provides access to this and similar solved assignments for students.

Research project on
Starbucks

Table of Content
 Introduction
 Theme 1
 Theme 2
 Theme 3
 Theme 4
 Theme 5
 Theme 6
 References

Theme 1: Are you satisfied by products and services
quality of Starbucks?
Extremely satisfied Satisfied Normal Dissatisfied Extremely dissatisfied
0
1
2
3
4
5
6
7
8
9
10
Column B

Theme 2: What do you think, digital technology helps to
enhancing working performance of Starbucks?
Agree Neutral Disagree
0
2
4
6
8
10
12
14
16
Column B

Theme 3: What do you think better digital tools and
techniques helps in increasing sales and revenue of the
business firm?
Yes No
0
2
4
6
8
10
12
14
16
18
Column B

Theme 4: As per your satisfaction level, will you wants to
give appropriate suggestions to Starbucks?
Yes Neutral No
0
2
4
6
8
10
12
14
16
Column B

Theme 5: What do you think Starbucks should
focuses on smart and advance digital tools and
techniques?
Yes Neutral No
0
1
2
3
4
5
6
7
8
Column B

Theme 6: What do you think advance digital
techniques and tools impacts on company's
profitability and productivity level?
Yes Neutral No
0
2
4
6
8
10
12
14
16
Column B

References
Barbanti, M. and et. al., 2014. Acute kidney injury after transcatheter aortic
valve implantation with self-expanding CoreValve prosthesis: results from
a large multicentre Italian research project. EuroIntervention: journal of
EuroPCR in collaboration with the Working Group on Interventional
Cardiology of the European Society of Cardiology. 10(1). pp.133-140.
Beach, R., 2012. Constructing digital learning commons in the literacy
classroom. Journal of Adolescent & Adult Literacy. 55(5). pp.448-451.
Bell, J., 2014. Doing Your Research Project: A guide for first-time researchers.
McGraw-Hill Education (UK).
Bevan, B. and et. al., 2015. Learning through STEM‐rich tinkering: Findings
from a jointly negotiated research project taken up in practice. Science
Education. 99(1). pp.98-120.

Thank-You