Starbucks' Use of Digital Technology: A Social Media Marketing Report
VerifiedAdded on 2023/06/13
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AI Summary
This report examines Starbucks' utilization of digital technology across various social media platforms, highlighting both quantitative and qualitative data. It analyzes the brand's engagement on platforms like Facebook, Twitter, and Instagram, detailing follower counts, posting frequency, and engagement tactics such as content promotion, customer service, and hashtag campaigns. The report identifies successful strategies, including visually appealing content and timely customer interaction, and provides recommendations for improvement, such as relatable content and consistent branding. Ultimately, the report concludes that digital technology plays a crucial role in enhancing Starbucks' business through effective social media marketing.
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