Employee Performance and Training: Starbucks Case Study Analysis

This case study examines the crucial role of staff training and development in enhancing employee performance within organizations, using Starbucks as a prime example. The analysis highlights how Starbucks, under leaders like Howard Behar, prioritizes employee well-being and development, fostering a strong sense of community and motivation. The study emphasizes the importance of performance appraisal methods, including customer feedback and 360-degree feedback, in recognizing and rewarding employees, ultimately contributing to organizational success and competitive advantage. The case study references academic sources such as Jordan and Lloyd (2017), Masa’deh et al. (2017), and Mone and London (2018), as well as an online source from Inc.com (2018), to support its findings. The case demonstrates that consistent training and development initiatives are vital for improving employee performance, increasing productivity, and achieving long-term organizational goals. The study concludes by reinforcing the idea that investing in employee development allows Starbucks to gain a competitive advantage.

CASE STUDY

Topic- Staff training and and developmental a toll of high employee performance in an
organization"
Employees plays crucial role for setting up the business activities proficient mode. The
achievement of organisation goals cannot be possible without better performance of staff (Jordan
and Lloyd, 2017). In order to conduct the business operation of the Starbucks satisfactory it is
crucial to manage the all function in better manner. Thus, the efforts of employees will be helpful
in terms to determine the success and survival of organisational activities.
Therefore, training and development facilities plays better role in terms to bring systematic
working in the enterprise (Masa’deh and et.al., 2017). With help of it, employee can able to feel
motivated and the performance tends to be managed and it has overall impact over firm
productivity and profitability. Thus, at the time when Howard Behar was working in the
Starbucks international. The brand was located nearly about the 28 locations but at the time of
his retirement they were having 1500 franchisee at differ locations.
He has faced number of the challenges at his journey to capture success. He worked as to
know about the personal goals and family background of each employee and he told them how
Starbucks would help them to reach their goals. Staying committed with employee helps to
develop sense of community (Mone and London, M., 2018). Thus, staying committed with
employee will be helpful to bring success in enterprise. By searching the right employee it can be
possible to develop the team and with help of providing the training it can be possible to develop
better culture, growth and leadership and this all based on care and putting peolle over the
priority. In order to motivate the employees, performance appraisal is process that helps to
enhance the encouragement for doing their jobs perfectly.
However, performance appraisal is based on terms as compensation, promotion and training
decision. Thus, manager of Starbucks said that poor performance appraisal can leads to face the
tremendous issues and challenges. At the Starbucks, there is customer comment card and it is
used as to take the feedback of the employees by asking the numerous survey questions. Thus, to
motivates the employee the Starbucks is taking many initiatives and they also facilitating the
taking the 360 degree feedback so it can be develop the effectiveness of employees by taking the
feedback (Starbucks Measures Its Success In Employee Accomplishments (Not Lattes), 2018).
In addition to this, it can be said that Starbucks firm is really good at applying the performance
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appraisal methods so that there can facility of organise the systematic way of conducting the
work. Thus, it is the good way to measure the performance of employees and this allows the
employees to conduct the work in the systematic mode. Thus, training and development facilities
in the enterprise helps the manager and employees in order to conduct the operation activities in
the organised manner. Thus, it can be said that staying connected with firm assist to develop and
perform the better working in the enterprise. By motivating the employee in the right manner the
competitive advantage can gained.
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REFERENCES
Book & Journal
Jordan, P. and Lloyd, C., 2017. Staff management in library and information work. Routledge.
Masa’deh, R.E and et.al., 2017. The impact of knowledge management on job performance in
higher education: The case of the University of Jordan. Journal of Enterprise Information
Management. 30(2). pp.244-262.
Mone, E.M. and London, M., 2018. Employee engagement through effective performance
management: A practical guide for managers. Routledge.
Online
Starbucks Measures Its Success In Employee Accomplishments (Not Lattes). 2018. [Online]
Available through:<https://www.inc.com/ian-altman/how-starbucks-kept-its-culture-while-
growing-from-28-to-15000-stores.html>.
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